12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best in Financial Services

This award honors efforts of organizations in the financial services industry to make the world a better place. Objectives may include cause based campaigns and programs, raising awareness or funds for a cause and promoting volunteer programs. Banks, credit cards, money management and financial services firms are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
Currency Conversations
In America, we have a racial wealth gap that continues to persist and, by some standards, is widening. Median white households earn as much as 86 times their Black counterparts. And while Black Americans have $1.2 trillion in buying power, they are projected to have zero median net worth by 2053.  Through a new initiative called Advancing Black ...
finalist
DBS Bank: Live more, Waste less
While Singapore ranks among the top 5 cleanest cities in the world, waste generation and waste management are, nevertheless, issues of concern. The amount of waste generated in Singapore has increased about 7-fold over the past 40 years, a problem compounded by the limited land available for waste disposal in the land-scarce country.   In ...
finalist
Goldman Sachs 10,000 Women Portraits Campaign
Founded in 2008, the Goldman Sachs 10,000 Women (10KW) program is a global initiative that fosters economic growth by providing women entrepreneurs around the world with a business and management education, mentoring and networking, and access to capital. To date, the program has reached small business owners in over 56 countries and has more th...
finalist
Money Is Changing 2.0
The problem: After years of struggling to truly understand Millennial women or speak to them in a thoughtful, meaningful way, the entire financial category was steadily losing their attention, and their loyalty. Meanwhile, this demographic’s economic power steadily increasing, making 85% of household purchasing decisions. It became clear that Vi...
finalist
PayPal Helps: Stepping In To Aid Federal Workers During U.S. Government Shutdown
Between December 2018 and January 2019, the U.S. federal government experienced its longest shutdown in history. The shutdown affected federal employees’ entitlement to paid holidays for Christmas and New Year’s Day. And on January 11, over 800,000 federal workers missed a paycheck—with many of them not eligible for backpay once the government r...
finalist
TD Thanks You – Small business with big hearts.
The primary objective for this campaign was to drive brand affinity for TD across N. America (US & Canada). This was to be done using online / social channels to drive video views as well as our retail network and employees to drive engagement. 2019 J.D. Power data indicates that since the financial crisis, bank reputations have declined – wi...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.