The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

Good People

Finalist in Video Series


The objective of the series “Good People” is to meet the inspiring changemakers who have dedicated their lives to creating a positive impact in their communities. We profiled people across the country who are improving their communities through shelter, food, beauty makeovers, health and sanitation and more. 

Strategy and Execution

We casted a diverse group of people across the country who are helping young and older members of their communities, and by spending a full day with them, we were able to get deeper into their stories.


We were able to cast an incredibly diverse range of people and causes for each episode of this series. "Good People" garnered more than 26.4 million video views across In The Know’s platforms, which is a huge success in our aim to amplify the voices of those doing so much good in their respective communities.


Video for Good People

Entrant Company / Organization Name

In The Know


Entry Credits