CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Vegas' Parking Lot Solution to Covid Homelessness Crisis

Finalist in Social Justice

Objective

Strategy

To find an image that reflected three or more social crises in one shot, and to transform it into a video article where the heroes could tell their own story.

Las Vegas was hit hard by covid-19, and its thousands of hotel rooms were emptied - this within months of a citywide ban on sleeping on the streets. A covid outbreak in a local shelter forced these people back onto the pavement. We sought to take the image of Vegas' parking lot solution, which spoke louder than words about social injustice, and produce an engaging piece of video content that would inspire both critical thought and the need to demand better from our leaders. 

As the first video we filmed in covid lockdown, we were challenged by the need to navigate shoot safety concerns on a frightening new level. A central part of our strategy was to create compelling emotional content that would tell an intimate story, while protecting our team and the aready vulnerable community we were filming. 

Results

Our video hit over 1 million views, and was shared nearly 8 times more than our average post. Our viewers were clearly touched by this injustice, and we received an outpouring of compassion, concern and concrete offers of help. 

Media

Produced by

In the Now

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!