CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Marriott International offers Rooms for Responders during COVID

Finalist in Hospitality & Travel

Objective

As we watched the news unfold about the unprecedented events of COVID-19, it was clear that there was a need to assist and bolster healthcare workers and community caregivers who are on the frontlines working to contain this disease.

Healthcare workers were working longer shifts than usual and putting both themselves and their familiies at risk by simply showing up to work each day. 

To that end, we established the Rooms for Responders program to aid in the urgent fight against the pandemic.

Strategy

In partnership with our bank partners – American Express and JPMorgan Chase – Marriott Bonvoy launched the Rooms for Responders Program to provide complimentary accommodation for frontline healthcare workers fighting COVID-19.

We partnered with the American College of Emergency Physicians, the Emergency Nurses Association, and the American Hospital Association to match front line doctors and nurses with free accommodations in some of the areas most impacted, New York City, Newark (NJ), Baltimore, Washington DC, Detroit, Chicago, New Orleans, Las Vegas, and Los Angeles.

Results

Over the course of two months, Rooms for Responders

donated 44,318 room nights

…to 1,500+ healthcare workers

….who provided critical care at over 25 high-need hospitals and medical facilities

…in 9 metropolitan areas across the nation.  

On average, these heroes were our guests for 29+ nights per stay.

 

Rooms for Responoders resulted in positive PR with…

Over 70 million emails sent to Marriott Bonvoy Members promoting the program

165M PR impressions, driving nearly120 articles

1,146 social mentions

63,000 views of a Thank You video designed for healthcare workers

 

 

Most importantly, our companies made a difference in the lives of those fighting COVID-19: 

“I felt it was my duty to help and without a safe place to stay I wouldn't have been able to travel to NYC. Thank you.”

“The room you provided means I don’t have to risk exposing my wife and son. Thanks again for your generous offer, we will always remember it.”  

“This stay has helped me prevent the spread of this horrible virus to my grandma…It feels good to know that there are people out there that understand the severity of this virus. To be able to go to a clean and quiet place after viewing all the chaos at work, really helps me way more than you can ever imagine.”

Media

Produced by

Marriott International

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!