5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Best in Hospitality and Travel

This award honors the efforts of hospitality brands to make the world a better place. Initiatives may include sustainable business practices, launching social good marketing campaigns, or creating accessible and equitable infrastructure. Eligible organizations include hotels, home-sharing and rental companies, dining establishments, and travel and transportation brands and publications.

See previous winners and honorees here.
American Airlines & Stand Up To Cancer - Life's Journeys
This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engagement, and Stand Up To Cancer donations. Every facet of this campaign was focused on those three key purposes, and it was clear from the beginning that if we wanted to make an impact, we’d have to generate awareness so that as many people as possible could partic…
JetBlue Healthcare Heroes
Objective: Win the hearts and minds of healthcare workers (and their loved ones) by amplifying JetBlue’s commitment to this community throughout the crisis, especially in our NYC hometown.   Goal #1 (Brand Performance): Increase First Choice, the best predictor of future market share, by 15%.  First Choice is the recommended key brand metric that best…
Marriott International offers Rooms for Responders during COVID
As we watched the news unfold about the unprecedented events of COVID-19, it was clear that there was a need to assist and bolster healthcare workers and community caregivers who are on the frontlines working to contain this disease. Healthcare workers were working longer shifts than usual and putting both themselves and their familiies at risk by simply…
Rachel Harrison Communications Debuts Initiative that Helps Hotels Outlast the Pandemic: Buy Now, St
RHC Founder Rachel Harrison recognized the early impact of COVID-19 on the hotel industry. In the span of just a few weeks as the pandemic took hold across the world - and the U.S. - Rachel realized that the hospitality industry would be faced with an insurmountable challenge. With the goal to support hoteliers and everyone working in the hospitality indust…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!