ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Crunchyroll - Anime Heroes for Aussie Wildlife

Finalist in Animal & Wildlife

Entered in Call to Action

About this entry

Crunchyroll's objective was to maintain a leadership position in the global anime community by provide meaningful support to our colleagues in Australia, who were dealing with the tragic wildfires earlier in 2019-20.

 

We at Crunchyroll decided to team up with AnimeLab / Madman Entertainment in Australia and provide financial relief to their local community, and more specifically the wildlife that had been incredibly affected by these fires.

 

AnimeLab had setup a GoFundMe page to donate all funds to Wildlife Victoria: a non-profit organization in Australia offering emergency response services to their community to help with sick, injured or orphaned wildlife.

 

From there, Crunchyroll set out to organize internal resources while calling to our community to help be our agents of change around this cause.

Why does this entry deserve to win?

Our strategic approach was simple: create the most significant impact possible — both from an awareness perspective and financially -- between Crunchyroll's internal resources and the power of our community.

 

We allocated internal resources through our corporate social responsibility efforts and crafted an online campaign to rally anime fans across the world around disaster relief in Australia and all the animals in need.

 

We called to our global community, sharing information around the Australian wildfires across Crunchyroll's Facebook, Twitter, Instagram, LinkedIn and Crunchyroll News pages with the goal of empowering people to spread awareness for AnimeLab's GoFundMe efforts, as well as donating themselves if they had the means. 

 

In our messaging, Crunchyroll pledged to match all online donations up to $50,000 USD (~$75,000 AUD).

Results

Crunchyroll's social media posts reached over 725k engaged users, helping Crunchyroll and our online community collectively generate over $53,000 USD in donations.

 

In total, the intended GoFundMe goal of raising $150,000 AUD was surpassed by over 26%, reaching a final donation total of $190,000 AUD (over $130,000 USD).

 

It was a tremendous showing of solidarity around a cause that Crunchyroll and it's community hold dearly.

Media

Produced by

Crunchyroll

Links