THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 5th Annual Shorty Social Good Awards Best use of Call to Action

This award honors the most creative use of a call to action in a social good campaign to effect change.

See previous winners and honorees here.

Winner

Call to Action
winner
The 2020 Call for Code Global Challenge
IBM has a long history of taking on the world’s biggest challenges because we believe it’s our job …

Finalists

Call to Action
finalist
gold honor
Saving the California Flower Farmers
When COVID-19 shut down most of the country mid-March, many industries were thrown into turmoil; bu…
Call to Action
finalist
#BuyBlack Campaign
In the wake of COVID, Black-owned businesses have been especially affected, with estimates predicti…
Call to Action
finalist
American Airlines & Stand Up To Cancer - Life's Journeys
This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engageme…
Call to Action
finalist
Comedy Central's Power the Polls
Power the Polls sounded the alarm bell for America’s nationwide poll worker shortage during the 202…
Call to Action
finalist
Joke a Day for MDA
When Ethan LyBrand, an 11-year-old living with Duchenne Muscular Dystrophy was named the Muscular D…
Call to Action
finalist
One World: Together at Home
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing …

Nominees

Call to Action
#BlackLivesMatter
As a place that fosters connection and conversation, OkCupid wanted to share its commitment to supp…
Call to Action
finalist
#BuyBlack Campaign
In the wake of COVID, Black-owned businesses have been especially affected, with estimates predicti…
Call to Action
#ONEWORLDCHALLENGE
Youth To The People is committed to creating pro-grade vegan, cruelty-free skincare with the health…
Call to Action
finalist
American Airlines & Stand Up To Cancer - Life's Journeys
This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engageme…
Call to Action
finalist
Comedy Central's Power the Polls
Power the Polls sounded the alarm bell for America’s nationwide poll worker shortage during the 202…
Call to Action
Cover smart. Do your part. Slow the spread.
In May 2020, three months into the COVID-19 pandemic, there was confusion and a need for clear info…
Call to Action
Crunchyroll - Anime Heroes for Aussie Wildlife
Crunchyroll's objective was to maintain a leadership position in the global anime community by prov…
Call to Action
Hallmark
Seeing yourself and your identity represented on screen is incredibly important, and this could not…
Call to Action
finalist
Joke a Day for MDA
When Ethan LyBrand, an 11-year-old living with Duchenne Muscular Dystrophy was named the Muscular D…
Call to Action
finalist
One World: Together at Home
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing …
Call to Action
finalist
gold honor
Saving the California Flower Farmers
When COVID-19 shut down most of the country mid-March, many industries were thrown into turmoil; bu…
Call to Action
winner
The 2020 Call for Code Global Challenge
IBM has a long history of taking on the world’s biggest challenges because we believe it’s our job …