THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 5th Annual Shorty Social Good Awards Best use of Call to Action

This award honors the most creative use of a call to action in a social good campaign to effect change.

See previous winners and honorees here.

Winner

Call to Action
winner
The 2020 Call for Code Global Challenge
IBM has a long history of taking on the world’s biggest challenges because we believe it’s our job …

Finalists

Call to Action
finalist
gold honor
Saving the California Flower Farmers
When COVID-19 shut down most of the country mid-March, many industries were thrown into turmoil; bu…
Call to Action
finalist
#BuyBlack Campaign
In the wake of COVID, Black-owned businesses have been especially affected, with estimates predicti…
Call to Action
finalist
American Airlines & Stand Up To Cancer - Life's Journeys
This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engageme…
Call to Action
finalist
Comedy Central's Power the Polls
Power the Polls sounded the alarm bell for America’s nationwide poll worker shortage during the 202…
Call to Action
finalist
Joke a Day for MDA
When Ethan LyBrand, an 11-year-old living with Duchenne Muscular Dystrophy was named the Muscular D…
Call to Action
finalist
One World: Together at Home
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing …

Nominees

Call to Action
#BlackLivesMatter
As a place that fosters connection and conversation, OkCupid wanted to share its commitment to supp…
Call to Action
#ONEWORLDCHALLENGE
Youth To The People is committed to creating pro-grade vegan, cruelty-free skincare with the health…
Call to Action
Cover smart. Do your part. Slow the spread.
In May 2020, three months into the COVID-19 pandemic, there was confusion and a need for clear info…
Call to Action
Crunchyroll - Anime Heroes for Aussie Wildlife
Crunchyroll's objective was to maintain a leadership position in the global anime community by prov…
Call to Action
Hallmark
Seeing yourself and your identity represented on screen is incredibly important, and this could not…