ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best use of Call to Action

This award honors the most creative use of a call to action in a social good campaign to effect change.

See previous winners and honorees here.

Finalists

finalist
gold
Saving the California Flower Farmers
When COVID-19 shut down most of the country mid-March, many industries were thrown into turmoil; but few were hit as hard as the American Flower Industry. Mere days from the beginning of their biggest season of the year (Easter, Graduation, Wedding Season, Mother's Day, etc.), they were shut down in quite literally every way. Even though they were…
finalist
#BuyBlack Campaign
In the wake of COVID, Black-owned businesses have been especially affected, with estimates predicting that more than 40% are not expected to survive the current climate. So our objective was simple: support the economic empowerment of the Black community.
finalist
American Airlines & Stand Up To Cancer - Life's Journeys
This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engagement, and Stand Up To Cancer donations. Every facet of this campaign was focused on those three key purposes, and it was clear from the beginning that if we wanted to make an impact, we’d have to generate awareness so that as many people as possible co…
finalist
Comedy Central's Power the Polls
Power the Polls sounded the alarm bell for America’s nationwide poll worker shortage during the 2020 election because most poll workers (56%) are over the age of 60, and due to COVID-19s, fewer are signing up for the job. We needed young, diverse, and new poll workers to stand up.The consequences were felt in the primaries when Kentucky consolidat…
finalist
Joke a Day for MDA
When Ethan LyBrand, an 11-year-old living with Duchenne Muscular Dystrophy was named the Muscular Dystrophy Association’s 2020 National Ambassador in January, he was gearing up for a U.S. tour to educate the general population on living life with Duchenne and to help raise funds for the organization. Then the pandemic hit, and Ethan was grounded. …
finalist
One World: Together at Home
Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme…

Nominees

#BlackLivesMatter
As a place that fosters connection and conversation, OkCupid wanted to share its commitment to supporting the Black Lives Matter movement and help our users connect over their shared support during the largest civil rights movement of our time. Though our badges historically take 2-3 months of development between the marketing and product teams, the #BlackL…
#ONEWORLDCHALLENGE
Youth To The People is committed to creating pro-grade vegan, cruelty-free skincare with the health of people and the planet as a priority. We strive to teach our audience that our sustainable practices go beyond how we create products; we also aim to promote consideration of what happens at the end of a product’s life cycle. Our mission with the #OneWorldC…
Cover smart. Do your part. Slow the spread.
In May 2020, three months into the COVID-19 pandemic, there was confusion and a need for clear information about the effectiveness of cloth face coverings. States and local jurisdictions began mandating the wearing of masks, but many people were not convinced that face coverings were important. One NIST scientist, Matt Staymates, spoke up. He realized he…
Crunchyroll - Anime Heroes for Aussie Wildlife
Crunchyroll's objective was to maintain a leadership position in the global anime community by provide meaningful support to our colleagues in Australia, who were dealing with the tragic wildfires earlier in 2019-20.   We at Crunchyroll decided to team up with AnimeLab / Madman Entertainment in Australia and provide financial relief to their local com…
Hallmark
Seeing yourself and your identity represented on screen is incredibly important, and this could not be more true for LGBTQ people. In December 2019, as holiday- and winter-themed movies graced our televisions, people in the LGBTQ community were undoubtedly proud to see the Hallmark Channel run an ad from Zola that featured a same-sex couple on their wedding…