Best use of Call to Action in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best use of Call to Action

This award honors the most creative use of a call to action in a social good campaign to effect change.

See previous winners and honorees here.

Winner

The 2020 Call for Code Global Challenge

IBM has a long history of taking on the world’s biggest challenges because we believe it’s our job not only to innovate but to innovate responsibly. That history is the prime reason David Clark Cause approached IBM to be the Founding Partner of Call for Code, the largest and most ambitious effort to unite and mobilize developers to take on society…

Finalists

Saving the California Flower Farmers

When COVID-19 shut down most of the country mid-March, many industries were thrown into turmoil; but few were hit as hard as the American Flower Industry. Mere days from the beginning of their biggest season of the year (Easter, Graduation, Wedding Season, Mother's Day, etc.), they were shut down in quite literally every way. Even though they were…

#BuyBlack Campaign

In the wake of COVID, Black-owned businesses have been especially affected, with estimates predicting that more than 40% are not expected to survive the current climate. So our objective was simple: support the economic empowerment of the Black community.

American Airlines & Stand Up To Cancer - Life's Journeys

This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engagement, and Stand Up To Cancer donations. Every facet of this campaign was focused on those three key purposes, and it was clear from the beginning that if we wanted to make an impact, we’d have to generate awareness so that as many people as possible co…

Comedy Central's Power the Polls

Power the Polls sounded the alarm bell for America’s nationwide poll worker shortage during the 2020 election because most poll workers (56%) are over the age of 60, and due to COVID-19s, fewer are signing up for the job. We needed young, diverse, and new poll workers to stand up.The consequences were felt in the primaries when Kentucky consolidat…

Joke a Day for MDA

When Ethan LyBrand, an 11-year-old living with Duchenne Muscular Dystrophy was named the Muscular Dystrophy Association’s 2020 National Ambassador in January, he was gearing up for a U.S. tour to educate the general population on living life with Duchenne and to help raise funds for the organization. Then the pandemic hit, and Ethan was grounded. …

One World: Together at Home

Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme…

Nominees

#BlackLivesMatter

As a place that fosters connection and conversation, OkCupid wanted to share its commitment to supporting the Black Lives Matter movement and help our users connect over their shared support during the largest civil rights movement of our time. Though our badges historically take 2-3 months of development between the marketing and product teams, the #BlackL…

#ONEWORLDCHALLENGE

Youth To The People is committed to creating pro-grade vegan, cruelty-free skincare with the health of people and the planet as a priority. We strive to teach our audience that our sustainable practices go beyond how we create products; we also aim to promote consideration of what happens at the end of a product’s life cycle. Our mission with the #OneWorldC…

Cover smart. Do your part. Slow the spread.

In May 2020, three months into the COVID-19 pandemic, there was confusion and a need for clear information about the effectiveness of cloth face coverings. States and local jurisdictions began mandating the wearing of masks, but many people were not convinced that face coverings were important. One NIST scientist, Matt Staymates, spoke up. He realized he…

Crunchyroll - Anime Heroes for Aussie Wildlife

Crunchyroll's objective was to maintain a leadership position in the global anime community by provide meaningful support to our colleagues in Australia, who were dealing with the tragic wildfires earlier in 2019-20. We at Crunchyroll decided to team up with AnimeLab / Madman Entertainment in Australia and provide financial relief to their local com…

Seeing yourself and your identity represented on screen is incredibly important, and this could not be more true for LGBTQ people. In December 2019, as holiday- and winter-themed movies graced our televisions, people in the LGBTQ community were undoubtedly proud to see the Hallmark Channel run an ad from Zola that featured a same-sex couple on their wedding…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!