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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

Human By Orientation Pride Site

Winner in LGBTQ+

Entered in Live Streaming


To the queer community, Pride month is an important time to gather, celebrate, and continue the pursuit of equal rights. Four months into 2020, over 400 Pride celebrations worldwide had been canceled. This not only stripped the LGBTQIA+ community of safe outlets to celebrate their queer identity, but also left the community fragmented. Our main objective of our Pride 2020 initiative was to create a virtual Pride for the LGBTQIA+ community to safely come together, recharge and spread joy - allowing us to celebrate our proudest, queerest selves.

Strategy and Execution


Although the queer community couldn’t celebrate Pride 2020 in person, our unique digital Pride program allowed folks to come together virtually - through our Human By Orientation website and various livestreamed events. In the end, we received 148 unique press pickups, a staggering 1.37 billion impressions, 40,083 site visits, 113 countries reached, 372 unique pieces of content, and over 16 hours of entertainment. We created 1 global community during an unprecedented moment of culture, allowing LGBTQIA+ people all over the world to gather, recharge, and celebrate their proudest, queerest selves.


Video for Human By Orientation Pride Site

Entrant Company / Organization Name

HBO (brand), Lupine (agency)

Entry Credits