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5th Annual Shorty Social Good Awards Categories

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Still Here Audio and AR

Finalist in Augmented Reality

Objective

Still Here Audio and AR explores the impact of incarceration and gentrification on black women in the US – one of the segments of our population hit hardest by injustice, and often overlooked in the national discourse. As an audio story, it is accompanied with augmented reality (AR) filters that bring the location and characters’ thoughts, anxieties and fears to life. The story is told through a composite character named Jasmine Smith who returns to Harlem, NYC after 15 years in prison. Her narrative is based on real life experiences and was crafted in collaboration with formerly incarcerated women from the Women’s Prison Association (WPA).

While gentrification is a universal phenomenon, what sets it apart in the US from other parts of the world is its inextricable link to incarceration. Still Here Audio and AR sheds light on how the reentry process impacts Jasmine when she returns to a neighborhood she barely recognizes. Together with over-policing of low income people of color, gentrification has also led to a steep 31.4% decline in black-owned businesses in NYC from 2007 to 2012. Instead of feeling safe in their neighborhoods, people like Jasmine feel further alienated and are locked into a cycle of poverty and crime. 

AJ Contrast set out to tell the oft neglected story of gentrification in a deeply engaging and innovative way. To create an audio experience that would be forward thinking – both editorially and in form – we combined factual journalism with creative fiction writing and immersive technologies.

Strategy

Optimized for iPad Pros and widely available on the App Store, Still Here Audio and AR is the longest narrative AR experience ever created. The 18-minute audio story is divided into three chapters in which Jasmine interacts with her uncle, a coffee shop owner and a homeless person, with each chapter accompanied by an AR filter, or scene. The AR filters act as windows into Jasmine’s mind - her thoughts, fears, hallucinations, and the myriad visions projected onto her. In one scene, her interaction with a homeless man recognizes the history of persistence and resistance that American blacks have sustained - a legact that has taken on new meaning in post Black Lives Matter America. 

As gentrification is location specific, we chose AR to ‘transport’ listeners to Jasmine's Harlem neighborhood. While hearing the audio story through the headphones, the listener steps through the virtual door and finds herself/himself on a street in Harlem. Additionally, we chose AR as an effective way of overlaying the space with visual information that more effectively demonstrates the toll of gentrification on Jasmine and her community. We believe this makes the audio story more nuanced and impactful.

Grounded in the principles of co-creation and collaboration, our editorial approach always brings those hardest hit by conflict and inequality directly into the storytelling process. Since 2017, we have trained hundreds of journalists in immersive storytelling and produced award-winning 360º films together with the communities around the globe. Our aim with Still Here Audio and AR was to make sure we adhered to these values by crafting the story with the participation of the formerly incarcerated women themselves. 

We started with workshops on immersive storytelling with women from the Women’s Prison Association (WPA), storyboarded the script for the experience with them, and included their feedback during the post production process. “Working with AJ Contrast was a unique experience because we, as systems-involved women, were sought out as experts in our own stories,” said Elaine Daly, WPA graduate and Still Here collaborator. “More often, we are approached by storytellers looking to check boxes, but with AJ Contrast, we drew the boxes ourselves, and the team filled them in with their own creativity and amazing technology.”

The creative writing force behind Still Here Audio and AR – Carvell Wallace – is a New York Times Bestselling author, memoirist, and award-winning podcaster who covers race and culture for a wide variety of news outlets, including Al Jazeera, New York Times Magazine and Esquire. He has written cover profiles of Riz Ahmed, Mahershala Ali and Samuel L. Jackson. Wallace also spent fifteen years in a youth non-profit doing direct case management and programs designed for incarcerated youth and those in foster care. He is currently co-writing a book, Profiles of People Who Hurt Me, with rapper Meek Mill, whose controversial arrest became a rallying cry for the urgent need for bipartisan criminal justice reform in the US.

Results

Praised for its creativity and community focused storytelling, Still Here has received significant attention from the media and other organizations. “I was so taken with this project,” Patrick Gaspard, President of the Open Society Foundations, said. “You’ve told an important story in a newly immersive format that doesn’t dazzle with tech but instead manages to center the humanity of the challenge.”

Having premiered at the 2020 Sundance Film Festival, Still Here Audio and AR is considered the longest AR experience ever created and is widely available to the public. The experience can be downloaded for an iPad Pro through the App Store. We also introduced Still Here Audio and AR to millions of Al Jazeera online audiences through social media campaigns, sharing recorded walkthroughs, social videos, Instagram stories, posts and Twitter threads. 

Offline, Still Here has already inspired two panel discussions in NYC with community activists. We also collaborated with LinkNYC on a 29-day Black History Month campaign in February featured on 3,546 HD displays in the five boroughs that highlighted New Yorkers’ thoughts on incarceration and gentrification. 

Next stop for Still Here will be churches and community centers in low-income neighborhoods. Instead of expecting the communities to come to us, we’re committed to taking the project to them through campaigns such as a traveling ‘experience’ van. Through constant innovation centering on marginalized communities and people of color, AJ Contrast hopes to be a driver of more profound, systemic changes in media.

Media

Video for Still Here Audio and AR

Produced by

AJ Contrast, Al Jazeera Digital

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!