13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards

Incompetent Cop Body-Slams Innocent Black Man

Finalist in Racial Equality

About this entry

 

Why does this entry deserve to win?

Police body-cam footage of their encounter with Antonio Smith told most of this story without our help, including the moment the cops realize they'd been brutalizing an innocent man. We optimized several minutes of this footage with minimal editorial, as the cops' negligence of their duty to protect and to serve and Smith's wrongful victimization said more about the state of race in the criminal justice system than we ever could. 

Results

The video was viewed nearly 7 million times, performing more than 70 times better than our average post. Most viewers stayed engaged with the video through the 2-minute mark. The video spread fast, winning some big-name shares from actor Michael Rappaport and content creator King Bach. 

Media

Produced by

In the Now

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