CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Incompetent Cop Body-Slams Innocent Black Man

Finalist in Racial Equality

Objective

 

Strategy

Police body-cam footage of their encounter with Antonio Smith told most of this story without our help, including the moment the cops realize they'd been brutalizing an innocent man. We optimized several minutes of this footage with minimal editorial, as the cops' negligence of their duty to protect and to serve and Smith's wrongful victimization said more about the state of race in the criminal justice system than we ever could. 

Results

The video was viewed nearly 7 million times, performing more than 70 times better than our average post. Most viewers stayed engaged with the video through the 2-minute mark. The video spread fast, winning some big-name shares from actor Michael Rappaport and content creator King Bach. 

Media

Produced by

In the Now

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!