13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 5th Annual Shorty Social Good Awards Best in Racial Equality

This award honors a program, project, or initiative fighting discrimination, prejudice and bias based on race in order to provide everyone equal opportunity.

See previous winners and honorees here.

Winner

Racial Equality
winner
Brainwashed By Toons
The goal of BRAINWASHED BY TOONS was to educate and inform viewers about how racial bias and sexism have been normalized by cartoons and illustrations. Through the selfless work of many talent people, including Jason Alexander, Wayne Brady and Lea Thompson, we feel we have achieved these goals.  

Finalists

Racial Equality
finalist
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raise awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual Public Service Announcement campaign. The objective of the campaign has been and always will be to communicate the tremendous impact of Black History Mon…
Racial Equality
finalist
Incompetent Cop Body-Slams Innocent Black Man
To highlight police violence, systemic racism, and use of excessive force against people of color, even when it doesn't end in murder; To call out rampant ineptitude in deescalation and community policing as race-based cop violence becomes a more central part of the social conversation  To give voice to a victim of profiling and state viole…
Racial Equality
finalist
Lift Every Voice: Black History Month
Celebrate and honestly reflect the experience of modern life through the lens of the Black community and Facebook groups.
Racial Equality
finalist
Univision’s Se Habla USA – Confronting Racism in the Latino Community
Univision’s mission is to inform, empower, and entertain U.S. Latinos, which for the past 60+ years has included advocating for underrepresented communities. This past year, that work has meant raising a mirror to prejudices, colorism, and anti-blackness within the Latino community. The main platform used in Univision’s ongoing campaign is Se H…
Racial Equality
finalist
While We Breathe Trailer
Produce the trailer for "While We Breathe" to bring about meaningful change and raise funds for the NAACP and other social justice organizations.

Nominees

Racial Equality
Allyship & Action Summit
We’re sustaining the racial conversations and development beyond, “Black tile Tuesday,” to ensure we’re creating systems of language, standards, and accountability for freelancers, employees, and employers in the advertising industry. We can no longer allow virtue signaling and performative press pieces to lead our perception of how the leaders and organiza…
Racial Equality
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in existence and a mantra of doing what's right and smart, Eastern Bank's deep-rooted commitment to fighting for racial justice and equality has been apparent for centuries.  When systemic racism and wealth inequities were perpetually affecting the communities of color that we serve, we took action with our "Color & Capital for Good" …
Racial Equality
Commemorating Juneteenth
To kick off our long term commitment towards Racial Justice we wanted to honor what Juneteenth represents by: Educating our audience on the importance of the day. Providing opportunities to participate and take action. Amplifying Black voices in the community.
Racial Equality
Teaching is Powerful
Every day in this country, teachers, principals, and other school officials punish thousands of Black, Latinx, and Indigenous children more often and more harshly than white children, thereby denying them access to educational opportunities. According to Deborah Loewenberg Ball, Director of TeachingWorks and former dean of the University of Michigan School …
Racial Equality
Unapologetically Asian
The COVID-19 pandemic ignited a widespread wave of xenophobia targeting the Asian American and Pacific Islander (AAPI) community. Racism, violence, and hate swept across the country victimizing AAPIs and mobilizing them like never before. In direct response to this discrimination, Tremendous Communications and The Broadway Diversity Project partnered with o…
Racial Equality
VH1's Black Girl Beauty
The main objective was to create a YouTube series produced by VH1 featuring a panel of celebrity and social media influencer guests discussing the experiences navigating current beauty standards for women of color. The goal of this six-episode series was to shed light on issues in the beauty industry that are underrepresented and deserve more attention from…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.