Produce the trailer for "While We Breathe" to bring about meaningful change and raise funds for the NAACP and other social justice organizations.
Top Broadway talent joined forces to create new works featured in a one-night only event to benefit civil rights organizations.
While We Breathe premiered on July 29 at 6 p.m. PT/9 p.m. ET on WhileWeBreathe.com, as well as YouTube Live and Facebook Live.
Following the premiere, all of the works became available for viewing.
The event raised money for the NAACP Legal Defense and Educational Fund, Inc., The Bail Project, Black Organizing for Leadership and Dignity (BOLD), BYP100 Education Fund, Forced Trajectory Project (FTP), The Justice Committee and SONG.
On YouTube alone, our viewers tuned in for 1,037 hours.
Across YouTube and Facebook, #WhileWeBreathe content was viewed by 23,647 unique viewers.
Across YouTube, Facebook, and Twitter, the #WhileWeBreathe trailer was viewed 35,477 times!
"Ambitious...very effective, quietly distressing." -The New York Times
"★ ★ ★ ★ ★" -Front Row Center
" Touching and subtly amusing...deeply sad…hopeful?" -New York Theater
"Woah and woe." - User Stevie Walker-Webb on YouTube
"Wow and wow..." - User J M on YouTube
'How have we all been complicit in our silence?' This is the overall question that this beautiful, important, soul-stirring, moving production brings to the forefront for me. My gratitude to all the artists involved for sharing their pain, their truth, and their artistry with us. What a call to action!" -User Kate Kenny on YouTube