CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

While We Breathe Trailer

Finalist in Racial Equality

Objective

Produce the trailer for "While We Breathe" to bring about meaningful change and raise funds for the NAACP and other social justice organizations.

Strategy

Top Broadway talent joined forces to create new works featured in a one-night only event to benefit civil rights organizations.

While We Breathe premiered on July 29 at 6 p.m. PT/9 p.m. ET on WhileWeBreathe.com, as well as YouTube Live and Facebook Live.

Following the premiere, all of the works became available for viewing.

The event raised money for the NAACP Legal Defense and Educational Fund, Inc., The Bail Project, Black Organizing for Leadership and Dignity (BOLD), BYP100 Education Fund, Forced Trajectory Project (FTP), The Justice Committee and SONG.

Results

The Numbers

THE PRESS

"Ambitious...very effective, quietly distressing." -The New York Times

"★  ★  ★  ★  ★" -Front Row Center

" Touching and subtly amusing...deeply sad…hopeful?" -New York Theater

THE AUDIENCE

"Woah and woe." - User Stevie Walker-Webb on YouTube

"Wow and wow..." - User J M on YouTube

'How have we all been complicit in our silence?' This is the overall question that this beautiful, important, soul-stirring, moving production brings to the forefront for me. My gratitude to all the artists involved for sharing their pain, their truth, and their artistry with us. What a call to action!" -User Kate Kenny on YouTube

Media

Video for While We Breathe Trailer

Produced by

Way To Blue, While We Breathe

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!