CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Brainwashed By Toons

Finalist in Racial Equality, Social Justice, Music & Dance

Entered in Video Series

Objective

The goal of BRAINWASHED BY TOONS was to educate and inform viewers about how racial bias and sexism have been normalized by cartoons and illustrations. Through the selfless work of many talent people, including Jason AlexanderWayne Brady and Lea Thompson, we feel we have achieved these goals.

 

Strategy

After carefully researching hundreds of cartoons from the early 1900s along with thousands of images dating back to 1225AD, we worked with composer Gregory James Jenkins to write and carefully craft songs that examine how stereotypes and sexist behavior have been passed down through generations and are still alive today. 

The largest challenge we faced was walking the delicate line between entertainment and education while tackling sensitive issues. Our writers met this challenge by establishing a tone and communicating the research at the top of their intelligence. 

Results

Once released on Funny Or DieBRAINWASHED BY TOONS made an immediate social impact. In addition to over 1 million views across platforms, it’s being used as a teaching tool at major universities to examine the history of bigotry and sexism in media. 

Because of our team's hard work and dedication to the project, BRAINWASHED BY TOONS has also recently been nominated for Outstanding Writing for a Special Class Series and Outstanding Original Song at the 47th Annual Daytime Emmy Awards.

Our goal was to educate, entertain and improve society in some way. We humbly beleive we have met that goal.

Media

Video for Brainwashed By Toons

Produced by

Rafael Raffaele Entertainment, Funny Or Die

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!