THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards

Commemorating Juneteenth

Entered in Racial Equality

About this entry

To kick off our long term commitment towards Racial Justice we wanted to honor what Juneteenth represents by:

Why does this entry deserve to win?

Our approach was to use the scale of our platform to reach a diverse audience and raise awareness of Juneteenth. The program had an immediate audience of over 200M on the Facebook platform and we also back our pledge for racial justice through utilizing paid media to amplify and expand the reach of individual voices. 

This Juneteenth project is part of our sustained plan of action within a program called #LiftBlackVoices, our formal commitment to feature Black voices on Facebook’s channels on a regular basis.

The Juneteenth celebrations included:

The combined effort that brought to life Juneteenth social activation and #LiftBlackVoices was a labor of love from the Black community and allies – the time, rigor, grit and passion that went into this is woven throughout the creative. 

Results

The Juneteenth body of work for #LiftBlack Voices achieved 30M Impressions and garnered 924K interactions. 

Media

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