ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Talk Boring to Me

Finalist in Social Justice

About this entry

"Talk Boring to Me" is a six-episode animated YouTube series exploring the most relevant social issues facing the US today. Written and created by award-winning documentary filmmaker Jacob Kornbluth and Emmy Award-winning TV host and comedian W. Kamau Bell, the objective was to create an easy-to-understand short form series that captures Bell’s trademark humor undercut with teachable moments. Bell and Kornbluth’s goal was to produce a unique blend of storytelling by turning complex ideas into digestible bullet points with comedy, activism, and fun animation.

 

Kornbluth and Bell collaborated last year on the Shorty Award-winning video “A Tale of Two Tickets,” which shined a light on how people’s experience of moving violations can be very different if they are people of color or white, rich or poor. The experience led them to collaborate again to bring Bell’s signature humor to the larger issues facing the U.S. including Asylum, public education, homelessness.

In what is turning out to be the most historic year of our lifetimes, “Talk Boring to Me” mirrors topics addressed on Bell’s CNN Emmy Award-winning series United Shades of America and encourages viewers to get involved and affect change. With the goal of inspiring people to take action, the series partnered with a different nonprofit organization in every episode to highlight the good work being done and to inspire the audience to do the same.

 

Why does this entry deserve to win?

Through animated imagery by Idle Hands Studio and straightforward explanations of important issues, “Talk Boring to Me” uses a quick, simple, and humorous approach to educate viewers in an entertaining way. Within four to five minutes of each video, Bell presents the key facts of the designated topic, ways we can implement change, and the nonprofit organizations working to make a difference.

Each episode ends with a call-to-action for viewers to get involved with organizations such as Fair Count which aims to ensure that hard-to-count populations are tallied during the 2020 U.S. Census; Feeding America's mission to help millions of people facing hunger and to reduce food waste; DonorsChoose which empowers public school teachers from across the country to request much-needed materials and experiences for their students; Gig Workers Rising and National Domestic Workers Alliance, the ACLU's efforts to defend and preserve human rights; and the Western Regional Advocacy Project and Nationalhomeless.org aimed to end homelessness.

The original series was created to be accessible for all viewers who are looking to learn more about important social justice issues facing the U.S. while confronting some unpleasant truths that can be difficult to accept but must be addressed in order to raise awareness.

Results

Released on W. Kamau Bell’s YouTube channel in July 2020, “Talk Boring to Me” came at a time when viewers needed content that was both humorous and illuminating. With the overwhelming flood of pandemic and election news, the series offers a fun and easy way to learn about important topics and inspire viewers to make a difference. Upon its release, “Talk Boring to Me” was featured in Variety, USA Today, KQED, and Slate with a number of positive viewer comments on YouTube. Additionally, while the series was used as a tool for the featured nonprofit organizations in their efforts to push legislation, they have also seen an increase in memberships, donations, action and social media recognition.

The “Gig Economy” episode sparked a much needed discussion around the myth of the “side hustle.” Through research for the episode, Kornbluth, like many of the series’ viewers, learned about the uncomfortable truths of the wages and working conditions for gig workers. While Uber and Lyft have been embedded in today’s culture, many weren’t aware of how these companies operated, thus acknowledging the efforts of the Gig Workers Rising organization and the National Domestic Workers Alliance.

Media

Video for Talk Boring to Me

Produced by

Jacob Kornbluth Productions

Links

Entry Credits