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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards

Lifting Black Voices UK

Winner in Organic Promotion

About this entry

As a company we stand behind our core principles:

While our platform provides the amplification of many voices, in the UK some voices are heard louder than others. The objective of this campaign was to use the scale of our platform to help underrepresented Black voices be heard.

Why does this entry deserve to win?

We used the Facebook App Facebook Page (4.8 Million followers in the UK) to amplify voices from the UK’s Black community. 


We accomplished this by partnering closely with influential activists such as Monroe Bergdorf and individuals from diverse Black UK Facebook Groups with the goal being to raise awareness and start conversations around issues such as racial equality, diversity, and allyship. Marvyn from Dope Black Dads helped us underscore the importance of diverse representation in parenting. Jay-Ann from Black Girl Gamers highlighted how to be a better ally. Aaron from Friends of UK Black Pride pushed for always celebrating diversity.

Results

This campaign achieved 1.4M impressions and 2.5K interactions. 

Media

Produced by

Creative X

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!