The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

Lifting Black Voices UK

Winner in Organic Promotion


As a company we stand behind our core principles:

While our platform provides the amplification of many voices, in the UK some voices are heard louder than others. The objective of this campaign was to use the scale of our platform to help underrepresented Black voices be heard.

Strategy and Execution

We used the Facebook App Facebook Page (4.8 Million followers in the UK) to amplify voices from the UK’s Black community. 

We accomplished this by partnering closely with influential activists such as Monroe Bergdorf and individuals from diverse Black UK Facebook Groups with the goal being to raise awareness and start conversations around issues such as racial equality, diversity, and allyship. Marvyn from Dope Black Dads helped us underscore the importance of diverse representation in parenting. Jay-Ann from Black Girl Gamers highlighted how to be a better ally. Aaron from Friends of UK Black Pride pushed for always celebrating diversity.


This campaign achieved 1.4M impressions and 2.5K interactions. 


Entrant Company / Organization Name

Creative X


Entry Credits