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5th Annual Shorty Social Good Awards Categories

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Stella Rosa Wines VIP App

Finalist in Mobile Campaign

Objective

Stella Rosa Wines Launches First Ever Wine App!

 

Los Angeles, Ca. - Stella Rosa Wines has gained top recognition since they launched their semi-sweet, semi-sparkling wines in 2003, becoming the number one imported Italian wine in the country. Now, the world of Stella Rosa is at your fingertips!

Stella Rosa will be launching a new, one-of-a-kind Stella Rosa app. This will be the first ever application of its kind from a major wine brand. The app will have unique features like augmented reality screen filters, an in-app game, chances to win discounts and merch, cocktail recipes, a store locator, and more.

The in-app game Stella Poppin’ will allow users to play and compete for a top spot on the leaderboard. Win points and share your high score with friends via social media. The game will be updated regularly with additional and bonus levels.

The app will also notify users every Wednesday to open up the app and shake. By doing so, users win prizes and discount codes to use on Stella Rosa merch.

The Stella Rosa App will be available for free in both the App Store and Google Play Store for iOS and Android devices Monday, June 15th, 2020. Users must be 21 and over to download and register.

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