13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards

Teens for Jeans

Silver Distinction in Business-NGO

About this entry

Almost 40% of people experiencing homelessness in the United States are under 18. One item youth commonly request in homeless shelters is a pair of jeans. Why? Jeans are comfortable in any season and can be worn multiple times between washes. Plus, for a teenager without many belongings, wearing a pair of jeans can provide a sense of normalcy.

So DoSomething.org launched the Teens for Jeans campaign, powered by Aéropostale, to provide youth experiencing homelessness with a sense of normalcy by providing them with a pair of new or gently-worn jeans! Aéropostale placed drop-off bins at their store locations all across the country where campaign participants and in-store customers could conveniently drop off 1 or more pairs of jeans. Together, DoSomething.org and Aéropostale set out to create the largest youth-led denim drive in the country. To accomplish this feat, we had a few goals in mind: 

Why does this entry deserve to win?



Video for Teens for Jeans

Produced by

DoSomething.org, Aéropostale


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!