ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

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Self-Defined

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

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Animation

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Communications

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Creative Direction

Culture

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PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

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From the 5th Annual Shorty Social Good Awards

Covid-19 Response from World Bank Group

Finalist in Developing Nations

Entered in Emergency Relief, Nonprofit

About this entry

As the Covid-19 outbreak erupted the World Bank Group moved fast to respond to this in our projects and programs across 100 countries. Our communications team needed to keep our stakeholders, partners, and global audiences informed, engaged and have access to the most current development work happening in this arena. New digital strategies were quickly deployed to share this vital information.

Why does this entry deserve to win?

The digital team drew from its vast experience and understanding of development audiences, live streaming, editorial strategy and multimedia and broadcast to communicate around this important issue in uncertain times. The team quickly pivoted to working digitally and converted what would have been in-person engagements to live-stream, short informative interviews with experts. The team also quickly developed a website on the Bank’s fast-moving role in addressing the crisis and published a dedicated series of blogs related to the pandemic that showcase our thought leadership on health, education, debt relief, financing, sustainable growth, food security and fragility, among others.

Results

Covid related content brought 2.4 M plus visitors to the World Bank website and the dedicated Covid web page received almost 200,000 visitors. The more than 500 Covid related blog content visited 120000+ visitors. The anthem video has had more than 6000 visits on the native site and been shared widely on social media.

Produced by

World Bank Group

Links

Entry Credits