CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 5th Annual Shorty Social Good Awards

AARP's The Perfect Scam Podcast

Finalist in Podcast

About this entry

Fraud, already a billion dollar a year industry, has grown exponentially during the pandemic. AARP is dedicated to fighting back by educating people of all ages on new and ongoing forms of fraud. As part of a larger fraud prevention initiative "The Perfect Scam" podcast’s blend of expert interviews and in-depth first person accounts from fraud victims is designed to create compelling content that both engages and informs listeners.

Why does this entry deserve to win?

Research has shown that if you know about a specific scam​, you are 80% less likely to engage with the scammer​, and if you do engage, you are 40% less likely to fall victim​. By showcasing many different types scams in The Perfect Scam podcast, AARP is helping to inoculate people against these scams in the future. Since scams and fraud can happen to anyone, we aim to reach a wide audience with the podcast, including AARP members and non-members, people with a specific interest in scams and true crime, and those who may simply enjoy compelling storytelling.   

Results

The Perfect Scam podcast has reached millions of listeners, educating them on fraud prevention and resources for victims of fraud. The podcast has also increased traffic to AARP’s Fraud Watch Network Helpline (a free resource for AARP members and nonmembers alike) that provides callers with information on how to protect themselves and their families from fraud, as well as the Fraud Watch Network Scam-Tracking Map, where users can report fraud in their area.

Media

Produced by

AARP Studios

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.