CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Scrubhub

Finalist in Humor

Objective

Scrubhub was created at the start of COVID-19 to raise awareness around hand washing. We aimed to create a satirical, safe-for-work version of Pornhub that made washing your hands cool and sexy. We also set out to raise money for our charity partners, Invisible Hands, a non-profit organization delivering groceries and other essential items to populations especially vulnerable to COVID-19, and Frontline Foods, an organization that supports local restaurants impacted by shelter-in-place measures, while feeding healthcare workers on the frontlines of the pandemic. 

Strategy

Scrubhub started as a tweet from Ani's account asking Pornhub to collaborate on the project. From there, Scrubhub was born. In two weeks, creative duo Ani + Suzy (of Amazon Dating) worked with developer Scott Buscemi to re-create the Pornhub website in a safe-for-work way, adding their own playful touches.

The duo tapped their friends and a handful of Pornstars (including Asa Akira, Angela White and Austin Wolf) to create over 50+ original videos playing on traditional porn categories. They also ran a 24-hour livestream from bathroom sinks for 7 full days, featuring guests like rapper Fat Tony, comedian Jamie Loftus, and sex educator Miss Cory B.

To raise money for their charity partners, Scrubhub sold "Invisible Soap" (virtual soap animations downloadable by ZIP file) in three tiers — Classic Soap ($10 donation), Plus Soap ($25 donation) and Premium Soap ($100 donation).

Pornhub also hosted a Scrubhub Model Contest that challenged their fanbase to create safe-for-work hand washing videos. Winners and finalists were featured on Scrubhub's community page.

Results

Within the first week of launch, we had 9.9M pageviews and 3.3M users. We also received over 6,500 applications (complete with hand pics) to be on the website.

We raised over $50,000 for our charity partners Invisible Hands and Frontline Foods.

We got write ups in PAPER, Forbes, VICE, Mashable, Dazed, DesignTAXI, Barstool Sports, Business Insider, Bustle, Yahoo!, and more.

 

Media

Produced by

Ani + Suzy, Pornhub

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!