13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards

The Secret Life of Lele Pons

Silver Distinction in Mental Health

About this entry

The objective of The Secret Life of Lele Pons was to show a more serious side as she opens up to the world about her life long struggle with OCD & Tourettes among other mental health conditions and how she can be a beacon of light to show others with the same struggles that they are not alone.

Why does this entry deserve to win?

In an effort to make the show timely, The Secret Life of Lele Pons was released during Mental Health month. Additionally, we had Lele's psychologist play an integral part in the promotion of the show to lend credibility to both Lele’s treatment and narrative around these issues.

Results

The first episode of the series was trending at #1 on YouTube, along with an outpour of positive comments on instagram and twitter. The show landed an exclusive Good Morning America interview with mental health advocate and GMA anchor Ginger Zee leading into episode one’s launch and was featured on Entertainment Tonight, Forbes, Reforma (Mexico’s largest newspaper), E! Daily Pop, Billboard, Associated Press, GQ (MX), Radio Disney, W Radio (MX) and Univision (MX), with Vanity Fair, Teen Vogue “Firsts”, Glamour, Bon Appetit, People, Good Morning America’s “5 Things”, People, WWD and TooFab.  Additional coverage secured for the series launch includes Los Angeles Times, E! News, People, Teen Vogue, InStyle (MX), Evening Standard (UK), Billboard, CBS News, PopSugar, Cosmopolitan (Spain) and Just Jared.

Media

Video for The Secret Life of Lele Pons

Produced by

YouTube Originals

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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