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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards


Finalist in Sports


WWE, an integrated media organization and recognized leader in sports entertainment, is committed to creating meaningful, and measurable, impact for its Community partners by increasing awareness and resources through storytelling, global visibility and grassroots community outreach. With the support of passionate fans, employees and Superstars, the WWE Universe is providing hope, creating inclusion, empowering communities and recognizing service around the world.

Giving back is in WWE’s DNA. WWE’s Superstars passionately serve as Community Relations Ambassadors to support numerous causes and nonprofit partners. Superstars consistently express an eagerness to participate in more charitable giving initiatives, whether it is aligning themselves with WWE’s current Community partners or organizations that are near and dear to their heart personally. This passion and desire to help others transcends throughout WWE, including past, present and future Superstars, who have made it their personal mission to help others.

Over the years, WWE has leveraged its global platforms (including the WWE Network {WWE’s 24/7 direct-to-consumer network}, TV and pay-per-view broadcasts, live events and digital and social media channels) to raise funds, generate awareness about important issues and encourage millions of fans to get involved in various community relations efforts and charitable organizations.

Strategy and Execution

WWE’s mission is to put smiles on faces. Through WWE’s four community service pillars of Hope, Inclusion, Empowerment and Service, WWE is positively igniting social change and bringing communities closer together.

Below, are some examples of WWE positively affecting social change through cause supporting partners: 


An integral part of WWE’s brand identity is affecting social change and supporting cause partners around the world. WWE is building a Universe of passionate fans, employees and Superstars dedicated to providing hope, creating inclusion, empowering communities and recognizing service, the pillars that we created to help address important social issues.

In 2019, WWE released its first-ever Community Impact Report. Community relations highlights from 2019 included:


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