entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories


The early deadline is on Wednesday, June 24th, 2020.

9th Annual Industry Winners

Agency of the Year

Large Agency of the Year

INNOCEAN USA Winner

Small Agency of the Year

Carusele Winner

Mid-Sized Agency of the Year

hi5.agency Winner

By Campaign

Integrated Campaign

HBO’s Westworld Season 1 - Integrated Campaign
HBO
Winner Deadpool Gets All the Likes
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Audience Honor

Multi-Platform Campaign

Olympics News Lab at Google
Google Brand Studio, Swift
Winner Mr. Robot Season 2 Multi-Platform Campaign
USA Network
Gold A Unicorn-ucopia of Marketing Wins
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Silver Swiss Army Man "Meet Your Best Friend Manny"
Watson Design Group, Inc., A24 Films
Audience Honor

Mobile Campaign

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Winner, Audience Honor Commercializer
CP+B Miami , letgo
Gold 2016 MTV EMA
Viacom International Media Networks
Silver

Social Good Campaign

Major Keys
Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications
Winner #ReportHate
Southern Poverty Law Center
Gold The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Audience Honor, Silver #StopThisMovie - Genocide in Burundi
We Are Social , FIDH
Bronze

By Design

Art Direction

The Periodic Table: Something to Sing About
Ogilvy & Mather, The Chemours Company
Winner #GoldLife Rewards
Edelman, Starbucks
Winner The Expanse: Enter the Future
Syfy Digital
Gold The Magicians: Welcome to Brakebills
Syfy Digital
Silver Chambord Social Media Campaign
Mistress, Brown-Forman
Bronze Ballers Season 2 - GLOW, HBO
GLOW , HBO
Audience Honor

Brand Redesign

The 2016 Zendesk Rebrand
Zendesk
Winner, Audience Honor

Images

Chambord Social Media Campaign
Mistress, Brown-Forman
Winner Iconic Blu Social Media Content
Social Control, Blu
Audience Honor

Brand Identity

Maddie - Wear What Moves You
Something Massive, Kahn Lucas
Winner, Audience Honor Donald Eres Un Pendejo
Ilegal Mezcal
Gold Unsick Day
Zocdoc
Silver

Graphics

Shoes So Fresh
INNOCEAN USA, Finish Line
Winner Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Gold #GoldLife Rewards
Edelman, Starbucks
Silver The Rocky Horror Picture Show – #TransformationTuesdays Social Campaign
Fox Broadcasting Company, Watson DG
Bronze Spalding 125th Anniversary of Basketball
Walton Isaacson, Spalding
Audience Honor

By Industry

Auto

Audi - The Comeback
SapientRazorfish, Audi
Winner ZeroQueue
DigitasLBi Paris, Nissan France
Gold PewDiePie - My New Car II
DigitasLBi Paris, Nissan Europe
Audience Honor

Business to Business

Nielsen Around The World
Nielsen
Winner Two Days of Exploration and Discovery at LocationWorld 2016
Yext
Gold This Is a Generic Presidential Campaign Ad
Dissolve
Audience Honor

Cultural Institution

The Met 360° Project
The Metropolitan Museum of Art
Winner #mfaConservation
Museum of Fine Arts, Boston
Audience Honor

Entertainment

Deadpool’s Global Domination
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Winner storybooth.com
Created Entertainment
Audience Honor

Fashion

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.
Winner Maddie - Wear What Moves You
Something Massive, Kahn Lucas
Audience Honor

Food & Beverage

Thrills, No Spills
Isobar Australia, 7 - Eleven Australia
Winner #SayItWithPepsi Influencer Activation at Walgreens
Carusele, PepsiCo with Walgreens
Audience Honor, Gold How TAKE5 Remixed the Candy Aisle
Barkley, Magnetic Collaborative, Hershey's TAKE5
Silver Cafe de Colombia - Greatness is Brewing
Rokkan, Cafe de Colombia
Bronze Geeking Out With Arby's
ROAR Groupe, Society, Arby’s Restaurant Group, Inc.
Bronze

Government & Politics

Better Buildings Challenge SWAP
C+C, U.S. Department of Energy Better Buildings Challenge
Winner, Audience Honor

Home & Decor

Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.
Winner #BEHRDreamTiny
Catalyst, Haworth Media, Marcus Thomas LLC, Olsen, Peterson Milla Hooks (PMH), BEHR Paint (a Masco Coatings Company)
Gold At Home with Henrybuilt
Henrybuilt
Audience Honor

Insurance

Esurance Election Insurance
Esurance with Publicis Agency Partners
Winner Here’s to Firsts | Allstate
T3, Allstate
Audience Honor

News & Media

Olympics News Lab at Google
Google Brand Studio, Swift
Winner The New Yorker on Social Media
The New Yorker
Audience Honor

Pets & Animals

#CATmageddon
truth
Winner Westminster Kennel Club: Road to Westminster 2016
GLOW , Westminster Kennel Club
Audience Honor

Retail & E-Commerce

UNIQLO Uncover
1000heads, UNIQLO
Winner Adorama's "Top Photographer with Nigel Barker"
Zazil Media Group, Framework Productions, Sabrina Levine PR, Adorama
Audience Honor

Sports

Orlando United
Major League Soccer
Winner #FlyTheW: Chicago Cubs are World Series Champions!
Chicago Cubs
Gold Team USA - Rio 2016 Olympic Games
United States Olympic Committee
Audience Honor

Television

Bojack Horseman Season 3
Netflix, Ignition
Winner Outcast Interactive Trailer: “Possession Begins”
Campfire at SapientRazorfish, Cinemax
Audience Honor

Wine, Beer & Spirits

Laphroaig Filibuster
MULTIPLY, Laphroaig Single Malt Scotch Whisky
Winner, Audience Honor Navigating Tinder Like a Captain
Carat, Diageo
Winner

Beauty

#StyledByAveda
Aveda
Winner Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
EcoTools
Audience Honor

Consumer Brand

Cricket Wireless
Cricket Wireless
Winner Fender Flea Jazz Bass®
Fender Musical Instruments Corporation
Audience Honor

Education

The Snow Fox
AKQA, AKQA
Winner AIU Stories
American InterContinental University
Audience Honor

Family & Parenting

What’s Up Moms: Mom Hacks
What's Up Moms
Winner, Audience Honor The Snow Fox
AKQA, AKQA
Winner

Financial Services

The Sound of Priceless
McCann New York, MasterCard
Winner Ally Lucky Penny
Grey New York, Mediavest | Spark, Ally Financial
Gold Xoom LOL
Xoom, a PayPal Service and Keyframe Inc.
Audience Honor, Silver

Games

Hostile Takeover
AKQA, Activision
Winner Sonic the Hedgehog Twitter
Ayzenberg, SEGA of America
Gold Don't Download Best Fiends
Seriously
Audience Honor, Silver CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga
Bronze

Health & Fitness

80ml
Det / Rippler, Gedeon Richter
Winner, Audience Honor Unsick Day
Zocdoc
Winner

Hospitality

Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
Hyatt
Winner Marriott Rewards Facebook Messenger Bot
Marriott International, Snaps Media, Inc.
Audience Honor

Live Events

2016 iHeartRadio Music Festival
iHeartRadio
Winner, Audience Honor "Stop Motion Experience"
Murph Media, AT&T
Gold 2016 MTV EMA
Viacom International Media Networks
Silver

Non-Profit

We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Winner POV
American Documentary Inc.
Audience Honor

Real Estate

Anthem of Us
Bedrock
Winner, Audience Honor Pulte Homes National Social Media
McBeard, a Fullscreen Company, PulteGroup
Winner

Social Activism

The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Winner, Audience Honor We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Gold The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
Silver

Technology

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Winner, Audience Honor

Travel & Tourism

Virgin Atlantic X Fantastic Beasts and Where to Find Them
Virgin Atlantic, Warner Bros, Alpha Century, Promoveritas
Winner Singapore Tourism Board: Lyft of a Lifetime
1000heads, Singapore Tourism Board Americas
Audience Honor, Gold I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY
Silver #NotYetTrending
Airbnb
Bronze

By Overall Presence

Facebook Presence

AJ+
AJ+
Winner IN THE NOW
IN THE NOW
Audience Honor

Periscope Presence

FoodTripping: 50 States in 50 Days
Zagat/Google, Huffington Post
Winner

Tumblr Presence

Through Thick and Thin Tumblr
Digitas Health LifeBrands, AbbVie
Winner Denny’s Tumblr
Erwin Penland, Denny's
Audience Honor

YouTube Presence

WWE
WWE
Winner Lip Sync Battle Season 2
Spike
Gold The Young Turks
TYT Network
Audience Honor

Instagram Presence

Tillamook Instagram
72andSunny, HECHO EN 72, , Tillamook
Winner @Razer Instagram: For Gamers. By Gamers.
Razer
Audience Honor

Snapchat Presence

Overall Snapchat Presence from The Economist
The Economist
Winner Bedtime (Snap) Story
Casper
Audience Honor

Twitter Presence

Denny's Twitter
Erwin Penland , Denny's
Winner Merriam-Webster Redefines Twitter
Merriam-Webster
Audience Honor, Gold

By Region

Africa

Untamed Adventures with Fairmont in Kenya
Fairmont Hotels & Resorts (Brand), Ginkgo (Videos), Lucidia (Email)
Winner, Audience Honor

North America

Care Counts
DigitasLBi, Whirlpool
Winner AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Fullscreen Brandworks , AT&T
Gold Meet the Spokespoon
Saatchi & Saatchi Wellness, Crossroads Community
Audience Honor

South America

Gabriel
R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco
Winner Programa do Porchat
Record TV
Audience Honor

The Middle East

J.P. Morgan serves up premiere experiences in Dubai
J.P. Morgan
Winner Royal Jordanian's US Elections Tweet
Memac Ogilvy Jordan, Royal Jordanian Airlines
Audience Honor

Asia

Celebrating Asian TV
Asian Television Awards
Winner, Audience Honor Year with Uber
R/GA Singapore, Fuse Adventures in Audio, Uber
Winner

Europe

Beats by Dre "BE #READY"
Laundry Service, PMG, Beats by Dre
Winner #InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Audience Honor

Oceania

UNIQLO Uncover
1000heads, UNIQLO
Winner, Audience Honor

By use of Platform

Emerging Platform

Hostile Takeover
AKQA, Activision
Winner Ladylike Storyselling
UM, H&M
Gold Patrón Cocktail Lab — the intelligent cocktail recommendation platform
SapientRazorfish, The Patrón Spirits Company
Silver Venmo Micro Hack
Deutsch, WATERisLIFE
Bronze Celebrating Asian TV
Asian Television Awards
Audience Honor

Instagram

Project Harden
Swift, Adidas
Winner Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
FedEx
Gold #InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Audience Honor

Pinterest

Sunny Inspirational Graphics
FX Networks
Winner Pinterest for a Healthyish Generation, by Greatist
Greatist
Audience Honor

Tumblr

Freakish On Hulu: #FreakWeek Tumblr
Hulu
Winner Historically Black
The Washington Post
Audience Honor, Gold

Vine

Vinekings
Minnesota Vikings
Winner, Audience Honor

Weibo

Celebrating Asian TV
Asian Television Awards
Winner, Audience Honor

YouTube

“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
Fullscreen Brandworks , AT&T
Winner Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Audience Honor

Facebook

Thomas & Friends: The Great Race Cinema Launch
agency:2, Showcase Cinemas
Winner Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
Resolution Media and OMD, Activision
Gold Put Your Profile on the Line
INNOCEAN USA, Hyundai Motor America
Gold Marriott Rewards Facebook Lead Gen
Marriott International, Facebook, MediaEdge Communications (MEC)
Silver Wake The Mick Up Using The Facebook Canvas
Fox Broadcasting Company
Bronze IHOP
MRM//McCann, IHOP
Audience Honor

Periscope

Google Store: #HolidaysByUs
FleishmanHillard, Google Store
Winner US Open Live with Andy Roddick
Chase
Audience Honor

Snapchat

Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix
Winner Best Fiends Explodes On Snapchat
BLKBX Creative Group, Seriously Digital Entertainment
Gold Archer - A Day at Floyd County
FX Networks
Gold Sickhouse
Indigenous Media
Audience Honor

Twitter

#LiveInTheMovies
Airbnb & TBWA\Chiat\Day
Winner Choose Your Own Adventure: A Power Digital Experience
Edelman Digital, STARZ Entertainment
Audience Honor

WhatsApp

Nike On Demand
R/GA London, Nike
Winner, Audience Honor

Content and Media

Branded Content

Royal Crush
AwesomenessTV
Winner Skipping Ads
CP+B London , Hotels.com
Audience Honor, Gold From Deadpool with Love
Viacom Velocity, 20th Century Fox
Silver PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo
Bronze AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Fullscreen Brandworks , AT&T
Bronze

Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016
Center for Strategic and International Studies (CSIS)
Winner Olympics News Lab at Google
Google Brand Studio, Swift
Gold No More Broken Beer Promises Map
DigitasLBi Spain, Mahou San Miguel
Audience Honor, Silver NBC News: United States of Trump
NBC News Digital
Bronze

GIFs

Absolut Vodka GIF Drinks
Sebton Co, The Absolut Company
Winner, Audience Honor IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
The Economist Group, IKEA, Ogilvy
Gold Atlanta - Gif (Tobias)
FX Networks
Silver Old Spice, Live Von Air
Wieden+Kennedy, Twitter, 4C Insights, Old Spice (P&G)
Bronze

Meme

IKEA MEME MANUALS
SapientRazorfish, IKEA
Winner Evil Sonic
Ayzenberg, SEGA of America
Audience Honor

Snapchat Filter/Lens

#NetflixSwap
Darewin, Netflix
Winner Urban Decay Vice Lipstick Snapchat Lens
Urban Decay Cosmetics
Audience Honor, Gold

Video

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election
Hulu
Winner Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Audience Honor

Contest or Promotion

Mr. Robot Season 2 Digital Easter Eggs
USA Network
Winner Panini Super Bowl Kid Reporter
Panini America
Gold Ally Lucky Penny
Grey New York, Mediavest | Spark, Ally Financial
Silver Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Bronze The Daily Show: Third Month Mania
Comedy Central, The Daily Show
Audience Honor

Emojis

#NYCYouthHealth Emoji Campaign
NYC Health + Hospitals; True VGD
Winner, Audience Honor

Hashtag

#StarringJohnCho
William Yu
Winner #CATmageddon
truth
Gold Donald Trump Encouraged Voters to #AskTheGays. So We Answered.
Human Rights Campaign
Silver Starbucks Brings the #GoldLife to Millions of Customers
Edelman, Starbucks
Bronze

Native Advertising

Creating Consumer Relevancy with #MyWalgreensApp
Carusele, Walgreens
Winner Silicon Valley Season 3: Native Twitter In-Story Ads
HBO
Gold The Spotify Portfolio
Christian Söderholm, Christian Söderholm
Audience Honor, Silver

User-Generated Content

ADT Ghost Monitoring
SapientRazorfish, ADT
Winner, Audience Honor

Influencer & Celebrity Brand Partnership

Facebook Partnership

Stand with Malala
Campfire at SapientRazorfish, National Geographic Channel
Winner, Audience Honor We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Gold Viralocity
Viacom Velocity
Silver

Multi-Platform Campaign

Ryan Reynolds IS Deadpool
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Winner 23 Ways
Mic
Audience Honor, Gold The Big Thank You
SapientRazorfish, Dunkin' Donuts
Silver 2016 MTV EMA
Viacom International Media Networks
Bronze

Snapchat Partnership

MTV Pants Off
Viacom
Winner, Audience Honor

YouTube Partnership

Undercover Lyft
Lyft
Winner Adorama's "Top Photographer with Nigel Barker"
Zazil Media Group, Framework Productions, Sabrina Levine PR, Adorama
Audience Honor

Instagram Partnership

I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY
Winner #BullsIGTakeover
Chicago Bulls
Audience Honor

musical.ly Partnership

Share a Coke: Turning Lyrics into Language
UM, Coca-Cola
Winner #KITKATCHALLENGE musical.ly campaign
Collab and Anomaly, Kit Kat
Audience Honor

Twitter Partnership

Cody Johns Baconates
VML, Wendy's
Winner TV Doctors of America
MRM//McCann, McCann NY, Cigna, Resolution Media, OMD, Cigna
Gold Celebrating Asian TV
Asian Television Awards
Audience Honor

YouNow Partnership

Jack Link’s Bag - Branded YouNow Gift
Epic Signal, Jack Link's Beef Jerky
Winner Coca-Cola American Music Awards Activation
CSE, Coca-Cola
Audience Honor

Mobile Sites & Apps

Book & Catalogue Apps

The Snow Fox
AKQA, AKQA
Winner, Audience Honor

Entertainment Apps

PetMOJI
TVGla, Universal Pictures
Winner CBS Daytime Daymoji App
CBS Entertainment/CBS Corporate IT/Advanced Media Group
Audience Honor

Food & Beverage Apps

Zero Click Ordering
CP+B, Dominos
Winner, Audience Honor

Health, Fitness & Medical Apps

Snap It by Lose It!
Lose It!, Badger & Winters, & Socialtyze
Winner, Audience Honor Spot On - A Birth Control and Period Tracker App Powered By Planned Parenthood
Planned Parenthood Federation of America
Gold

Magazine & Newspaper Apps

Quartz News App
Quartz
Winner, Audience Honor

Productivity Apps

Email by EasilyDo
EasilyDo, Inc.
Winner, Audience Honor PANTONE Studio
Rokkan, Pantone
Winner

Dating Apps

Navigating Tinder Like a Captain
Carat, Diageo
Winner, Audience Honor

Finance Apps

Sallie Mae mobile watch app
Sallie Mae
Winner Keystone Bank Entry
Keystone Bank Limited
Audience Honor

Game Apps

CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga
Winner Valerian Intergalactic Mission
We Are Social , BNP Paribas
Audience Honor

Kids & Lifestyle Apps

storybooth.com
Created Entertainment
Winner, Audience Honor

Photo & Video Apps

RT 360
RT
Winner, Audience Honor

Travel & Weather Apps

Hawaii VR: Let Hawaii Happen
OMD, Hawaii Visitor & Convention Bureau, Hawaii Tourism Authority
Winner I Love NY
Digital Natives Group, Empire State Development Corporation
Audience Honor, Gold

Strategy & Engagement

Call to Action

YouTube #voteIRL
Big Spaceship, Fleishman Hillard, Hook, YouTube
Winner #StopThisMovie - Genocide in Burundi
We Are Social , FIDH
Audience Honor, Gold #CATmageddon
truth
Silver GoVoteBot
R/GA, Jet, Complex, Pepsi and Upworthy , The Ad Council
Bronze

Customer Service

#BroughtBackTheBBQ Surprise & Delight
Chick-fil-A, Inc.
Winner Kia NiroBot
Ansible, Kia Motors of America
Gold ADT Ghost Monitoring
SapientRazorfish, ADT
Audience Honor, Silver Marriott Rewards Facebook Messenger Bot
Marriott International, Snaps Media, Inc.
Bronze

Humor

The Daily Show: “When Was America Great?”
Comedy Central, The Daily Show
Winner Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Audience Honor

Large Media Buying Strategy

Jordan Brand "Space Jam: Defy"
Laundry Service, Wieden+Kennedy, Los York, Taylor, R/GA, Jordan Brand
Winner, Audience Honor

Location-Based Experience

Homeland: Surveillance Mission
Showtime Networks
Winner Zagat Tiny Cafe
Deeplocal, Zagat
Gold JBL EON ONE Take Contest & Truck Tour
HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Audience Honor

Multicultural Community Engagement

PepsiCo and 21st Century Fox Present the Search for Hidden Figures
PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS)
Winner USA Track & Field RunJumpThrow Program
USA Track & Field
Audience Honor

Physical & Digital

Care Counts
DigitasLBi, Whirlpool
Winner The Jim Beam Apple Watch
Olson Engage, Jim Beam Apple
Audience Honor, Gold “Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
MetaVision Media, Ogilvy, 360i, Team N, Mirrorball, Refinery29, Perrier USA
Silver

Shoe-String Media Buying Strategy

Untasty Dishes
DigitasLBi , Charity Water
Winner, Audience Honor

Spokesperson

We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Winner 2016 World Nutella Day
SapientRazorfish, Nutella
Audience Honor

Creative use of Technology

The Sound of Priceless
McCann New York, MasterCard
Winner Expedia Dream Adventures
Expedia, 180LA, All360 Media, Pixel Rain
Audience Honor

Gamification

Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Winner Wingstop THUMP Auction on Periscope
Barkley, 40 Digits, Wingstop
Gold Hostile Takeover
AKQA, Activision
Silver The Logo Wall
1000heads, Microsoft Australia
Bronze Google Escape
We Are Social , Google France
Audience Honor

Integration with Live Television

NFL Network Social/Participation TV
NFL Network
Winner Buy A Lady A Drink
MediaCom, Anheuser-Busch InBev, Stella Artois
Audience Honor

LGBTQ Community Engagement

Sense8: Nomi’s Gift
Campfire at SapientRazorfish, Netflix
Winner The Future of Hate — Stop HB757
DigitasLBi, Lost-n-Found Youth
Gold The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Gold Carmilla Season 3
Smokebomb/Shift2, Kimberly Clark - U by Kotex
Audience Honor

Mid-Range Media Buying Strategy

#HallmarkAtWalgreens Ambassador Campaign
Carusele, Hallmark with Walgreens
Winner, Audience Honor

Online Community

Twitter Beef
VML, Wendy's
Winner Tillamook: “Fill the Plates”
72andSunny, Tillamook
Gold WomanOn by Pfizer
Twist Mktg, Noor Ahmed
Audience Honor

Real Time Response

The Sound of Priceless
McCann New York, MasterCard
Winner Pokémaster | "Catch Em All"
M Live: Marriott International's Real-Time Marketing Command Center
Gold #LiveInTheMovies
Airbnb & TBWA\Chiat\Day
Silver The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Audience Honor

Social Media Tool

Yeter Cektigin
Turkcell
Winner A Piglet within Tele Sena Social Network
Jotacom, Tele Sena
Audience Honor

Video by Platform

Facebook Live

A Day in the Life at Lincoln Center
Lincoln Center for the Performing Arts
Winner, Audience Honor Airbnb’s National Park Backyards
Airbnb and TBWA\Chiat\Day
Gold

Instagram Story

MLS Cup Flipbook
Major League Soccer
Winner, Audience Honor

Snapchat Discover Story

NFL Snapchat Discover: Themed Power Rankings
NFL
Winner POV Snapchat Films
POV Digital | American Documentary Inc. & NowThis
Audience Honor, Gold Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix
Silver

Twitter Video

Captain America: Civil Twitter War
McBeard, A Fullscreen Brandworks Company, The Walt Disney Studios
Winner Happy Birthday Katherine Johnson
Ketchum, 3M, Discovery Education
Audience Honor

Facebook Video

RINGS - TV Store Prank
Thinkmodo, Paramount Pictures
Winner iHeartRadio's One Last Dance For 2016
iHeartRadio
Gold Draft Day 2031
INNOCEAN USA, Hyundai Motor America
Silver Kid President : How to Disagree with People
SoulPancake
Silver

Instagram Video

Back to School Campaign
SapientRazorfish, Nutella
Winner, Audience Honor

Snapchat Story

Qantas x Gaynetto Snapchat Activation
Qantas
Winner Dunkin’ Donuts #NationalDonutDay
Collab, Trilia, Dunkin' Donuts
Audience Honor

YouNow

America's Got Talent Season 11 Live Stream Auditions
FremantleMedia North America, Syco Entertainment, NBC Universal
Winner, Audience Honor

Video Content

360 Video

68th Emmy Awards in 360º
Television Academy, Facebook, Surreal, Don Mischer Productions, ABC
Winner The Ellen DeGeneres Show and Liberty Mutual Insurance
The Ellen DeGeneres Show
Audience Honor

Comedy Video

Fresh Battle
INNOCEAN USA, Finish Line
Winner truth x Aaron's Animals
truth
Gold Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
hi5.agency, Netflix
Silver Silicon Valley and X April Fools' Featuring Richard Hendricks
HBO
Bronze Hearthstone Murloc Holiday Celebration
Blizzard Entertainment
Audience Honor

Instructional

How To Pack Over 100 Items Into A Carry On
Biaggi - foldable luggage
Winner, Audience Honor

Live News Coverage

Bloomberg Politics Live at the U.S. Presidential Debates
Bloomberg
Winner #DigitalVDay
RT
Audience Honor

Long Form Video

Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Winner, Audience Honor Why Anita Hill Matters
HBO
Gold

Short Form Video

Tap That Glass – Countdown Videos
hi5.agency, Netflix
Winner storybooth.com
Created Entertainment
Audience Honor, Gold Thrills, No Spills
Isobar Australia, 7 - Eleven Australia
Silver Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
72andSunny, HECHO EN 72, Tillamook
Bronze

Virtual Reality

AHS Fearless VR Experience
FX Networks
Winner Under the Net
Secret Location, Nothing But Nets
Gold Mr. Robot Virtual Reality Experience
USA Network, Here Be Dragons
Silver Incorporated
Syfy Digital
Bronze SPACE 360: FIRST TIME IN THE UNIVERSE
RT
Audience Honor

Augmented Reality

The Westbury Faery
Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society
Winner, Audience Honor

Ephemeral Video

BET - 15 Years: Remembering Aaliyah
theAudience, BET Networks
Winner, Audience Honor

Live Event Coverage

Verizon 360 Live - Thanksgiving Day Parade
R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon
Winner Budweiser: Harry Caray's Last Call
VaynerMedia, Budweiser
Gold Celebrating Asian TV
Asian Television Awards
Audience Honor

Live Streaming Video

Drone Week
The Barbarian Group, GE
Winner GOODFest
GOOD, Google
Gold Twitch Plays Nuketown
Edelman, Activision
Audience Honor

Medium-Length Video

"Leading Without Limbs"
BBC.com Capital
Winner, Audience Honor

Video Pre-Roll

Prickly
Rethink, Scotts Canada
Winner, Audience Honor DreamWorks Animation - Trolls Digital Marketing
DreamWorks Animation
Gold Mucinex: Let's Skip This
McCann New York, McCann Humancare, Psyop, Reckitt Benckiser
Gold

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!