Hostile Takeover
AKQA, Activision
Winner
Ladylike Storyselling
UM, H&M
Gold
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
SapientRazorfish, The Patrón Spirits Company
Silver
Venmo Micro Hack
Deutsch, WATERisLIFE
Bronze
Celebrating Asian TV
Asian Television Awards
Audience Honor
Freakish On Hulu: #FreakWeek Tumblr
Hulu
Winner
Historically Black
The Washington Post
Audience Honor, Gold
Vinekings
Minnesota Vikings
Winner, Audience Honor
Celebrating Asian TV
Asian Television Awards
Winner, Audience Honor
Thomas & Friends: The Great Race Cinema Launch
agency:2, Showcase Cinemas
Winner
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
Resolution Media and OMD, Activision
Gold
Put Your Profile on the Line
INNOCEAN USA, Hyundai Motor America
Gold
Marriott Rewards Facebook Lead Gen
Marriott International, Facebook, MediaEdge Communications (MEC)
Silver
Wake The Mick Up Using The Facebook Canvas
Fox Broadcasting Company
Bronze
IHOP
MRM//McCann, IHOP
Audience Honor
Google Store: #HolidaysByUs
FleishmanHillard, Google Store
Winner
US Open Live with Andy Roddick
Chase
Audience Honor
Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix
Winner
Best Fiends Explodes On Snapchat
BLKBX Creative Group, Seriously Digital Entertainment
Gold
Archer - A Day at Floyd County
FX Networks
Gold
Sickhouse
Indigenous Media
Audience Honor
#LiveInTheMovies
Airbnb & TBWA\Chiat\Day
Winner
Choose Your Own Adventure: A Power Digital Experience
Edelman Digital, STARZ Entertainment
Audience Honor
Nike On Demand
R/GA London, Nike
Winner, Audience Honor
Untamed Adventures with Fairmont in Kenya
Fairmont Hotels & Resorts (Brand), Ginkgo (Videos), Lucidia (Email)
Winner, Audience Honor
Care Counts
DigitasLBi, Whirlpool
Winner
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Fullscreen Brandworks , AT&T
Gold
Meet the Spokespoon
Saatchi & Saatchi Wellness, Crossroads Community
Audience Honor
Gabriel
R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco
Winner
Programa do Porchat
Record TV
Audience Honor
Celebrating Asian TV
Asian Television Awards
Winner, Audience Honor
Year with Uber
R/GA Singapore, Fuse Adventures in Audio, Uber
Winner
Beats by Dre "BE #READY"
Laundry Service, PMG, Beats by Dre
Winner
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Audience Honor
UNIQLO Uncover
1000heads, UNIQLO
Winner, Audience Honor
AJ+
AJ+
Winner
IN THE NOW
IN THE NOW
Audience Honor
FoodTripping: 50 States in 50 Days
Zagat/Google, Huffington Post
Winner
Through Thick and Thin Tumblr
Digitas Health LifeBrands, AbbVie
Winner
Denny’s Tumblr
Erwin Penland, Denny's
Audience Honor
WWE
WWE
Winner
Lip Sync Battle Season 2
Spike
Gold
The Young Turks
TYT Network
Audience Honor
Tillamook Instagram
72andSunny, HECHO EN 72, , Tillamook
Winner
@Razer Instagram: For Gamers. By Gamers.
Razer
Audience Honor
Denny's Twitter
Erwin Penland , Denny's
Winner
Merriam-Webster Redefines Twitter
Merriam-Webster
Audience Honor, Gold
The Snow Fox
AKQA, AKQA
Winner, Audience Honor
PetMOJI
TVGla, Universal Pictures
Winner
CBS Daytime Daymoji App
CBS Entertainment/CBS Corporate IT/Advanced Media Group
Audience Honor
Zero Click Ordering
CP+B, Dominos
Winner, Audience Honor
Snap It by Lose It!
Lose It!, Badger & Winters, & Socialtyze
Winner, Audience Honor
Spot On - A Birth Control and Period Tracker App Powered By Planned Parenthood
Planned Parenthood Federation of America
Gold
Quartz News App
Quartz
Winner, Audience Honor
Email by EasilyDo
EasilyDo, Inc.
Winner, Audience Honor
PANTONE Studio
Rokkan, Pantone
Winner
Navigating Tinder Like a Captain
Carat, Diageo
Winner, Audience Honor
Sallie Mae mobile watch app
Sallie Mae
Winner
Keystone Bank Entry
Keystone Bank Limited
Audience Honor
CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga
Winner
Valerian Intergalactic Mission
We Are Social , BNP Paribas
Audience Honor
storybooth.com
Created Entertainment
Winner, Audience Honor
RT 360
RT
Winner, Audience Honor
Hawaii VR: Let Hawaii Happen
OMD, Hawaii Visitor & Convention Bureau, Hawaii Tourism Authority
Winner
I Love NY
Digital Natives Group, Empire State Development Corporation
Audience Honor, Gold
Audi - The Comeback
SapientRazorfish, Audi
Winner
ZeroQueue
DigitasLBi Paris, Nissan France
Gold
PewDiePie - My New Car II
DigitasLBi Paris, Nissan Europe
Audience Honor
The Met 360° Project
The Metropolitan Museum of Art
Winner
#mfaConservation
Museum of Fine Arts, Boston
Audience Honor
Deadpool’s Global Domination
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Winner
storybooth.com
Created Entertainment
Audience Honor
Thrills, No Spills
Isobar Australia, 7 - Eleven Australia
Winner
#SayItWithPepsi Influencer Activation at Walgreens
Carusele, PepsiCo with Walgreens
Audience Honor, Gold
How TAKE5 Remixed the Candy Aisle
Barkley, Magnetic Collaborative, Hershey's TAKE5
Silver
Cafe de Colombia - Greatness is Brewing
Rokkan, Cafe de Colombia
Bronze
Geeking Out With Arby's
ROAR Groupe, Society, Arby’s Restaurant Group, Inc.
Bronze
Better Buildings Challenge SWAP
C+C, U.S. Department of Energy Better Buildings Challenge
Winner, Audience Honor
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.
Winner
#BEHRDreamTiny
Catalyst, Haworth Media, Marcus Thomas LLC, Olsen, Peterson Milla Hooks (PMH), BEHR Paint (a Masco Coatings Company)
Gold
At Home with Henrybuilt
Henrybuilt
Audience Honor
Esurance Election Insurance
Esurance with Publicis Agency Partners
Winner
Here’s to Firsts | Allstate
T3, Allstate
Audience Honor
Olympics News Lab at Google
Google Brand Studio, Swift
Winner
The New Yorker on Social Media
The New Yorker
Audience Honor
UNIQLO Uncover
1000heads, UNIQLO
Winner
Adorama's "Top Photographer with Nigel Barker"
Zazil Media Group, Framework Productions, Sabrina Levine PR, Adorama
Audience Honor
Bojack Horseman Season 3
Netflix, Ignition
Winner
Outcast Interactive Trailer: “Possession Begins”
Campfire at SapientRazorfish, Cinemax
Audience Honor
Laphroaig Filibuster
MULTIPLY, Laphroaig Single Malt Scotch Whisky
Winner, Audience Honor
Navigating Tinder Like a Captain
Carat, Diageo
Winner
Cricket Wireless
Cricket Wireless
Winner
Fender Flea Jazz Bass®
Fender Musical Instruments Corporation
Audience Honor
The Snow Fox
AKQA, AKQA
Winner
AIU Stories
American InterContinental University
Audience Honor
What’s Up Moms: Mom Hacks
What's Up Moms
Winner, Audience Honor
The Snow Fox
AKQA, AKQA
Winner
The Sound of Priceless
McCann New York, MasterCard
Winner
Ally Lucky Penny
Grey New York, Mediavest | Spark, Ally Financial
Gold
Xoom LOL
Xoom, a PayPal Service and Keyframe Inc.
Audience Honor, Silver
Hostile Takeover
AKQA, Activision
Winner
Sonic the Hedgehog Twitter
Ayzenberg, SEGA of America
Gold
Don't Download Best Fiends
Seriously
Audience Honor, Silver
CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga
Bronze
80ml
Det / Rippler, Gedeon Richter
Winner, Audience Honor
Unsick Day
Zocdoc
Winner
2016 iHeartRadio Music Festival
iHeartRadio
Winner, Audience Honor
"Stop Motion Experience"
Murph Media, AT&T
Gold
2016 MTV EMA
Viacom International Media Networks
Silver
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Winner
POV
American Documentary Inc.
Audience Honor
Pulte Homes National Social Media
McBeard, a Fullscreen Company, PulteGroup
Winner
Anthem of Us
Bedrock
Winner, Audience Honor
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Winner, Audience Honor
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Gold
The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
Silver
Virgin Atlantic X Fantastic Beasts and Where to Find Them
Virgin Atlantic, Warner Bros, Alpha Century, Promoveritas
Winner
Singapore Tourism Board: Lyft of a Lifetime
1000heads, Singapore Tourism Board Americas
Audience Honor, Gold
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY
Silver
#NotYetTrending
Airbnb
Bronze
68th Emmy Awards in 360º
Television Academy, Facebook, Surreal, Don Mischer Productions, ABC
Winner
The Ellen DeGeneres Show and Liberty Mutual Insurance
The Ellen DeGeneres Show
Audience Honor
How To Pack Over 100 Items Into A Carry On
Biaggi - foldable luggage
Winner, Audience Honor
Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Winner, Audience Honor
Why Anita Hill Matters
HBO
Gold
Tap That Glass – Countdown Videos
hi5.agency, Netflix
Winner
storybooth.com
Created Entertainment
Audience Honor, Gold
Thrills, No Spills
Isobar Australia, 7 - Eleven Australia
Silver
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
72andSunny, HECHO EN 72, Tillamook
Bronze
AHS Fearless VR Experience
FX Networks
Winner
Under the Net
Secret Location, Nothing But Nets
Gold
Mr. Robot Virtual Reality Experience
USA Network, Here Be Dragons
Silver
Incorporated
Syfy Digital
Bronze
SPACE 360: FIRST TIME IN THE UNIVERSE
RT
Audience Honor
The Westbury Faery
Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society
Winner, Audience Honor
BET - 15 Years: Remembering Aaliyah
theAudience, BET Networks
Winner, Audience Honor
Verizon 360 Live - Thanksgiving Day Parade
R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon
Winner
Budweiser: Harry Caray's Last Call
VaynerMedia, Budweiser
Gold
Celebrating Asian TV
Asian Television Awards
Audience Honor
Drone Week
The Barbarian Group, GE
Winner
GOODFest
GOOD, Google
Gold
Twitch Plays Nuketown
Edelman, Activision
Audience Honor
"Leading Without Limbs"
BBC.com Capital
Winner, Audience Honor
Prickly
Rethink, Scotts Canada
Winner, Audience Honor
DreamWorks Animation - Trolls Digital Marketing
DreamWorks Animation
Gold
Mucinex: Let's Skip This
McCann New York, McCann Humancare, Psyop, Reckitt Benckiser
Gold
The 2016 Zendesk Rebrand
Zendesk
Winner, Audience Honor
Chambord Social Media Campaign
Mistress, Brown-Forman
Winner
Iconic Blu Social Media Content
Social Control, Blu
Audience Honor
Maddie - Wear What Moves You
Something Massive, Kahn Lucas
Winner, Audience Honor
Donald Eres Un Pendejo
Ilegal Mezcal
Gold
Unsick Day
Zocdoc
Silver
A Day in the Life at Lincoln Center
Lincoln Center for the Performing Arts
Winner, Audience Honor
Airbnb’s National Park Backyards
Airbnb and TBWA\Chiat\Day
Gold
MLS Cup Flipbook
Major League Soccer
Winner, Audience Honor
Captain America: Civil Twitter War
McBeard, A Fullscreen Brandworks Company, The Walt Disney Studios
Winner
Happy Birthday Katherine Johnson
Ketchum, 3M, Discovery Education
Audience Honor
RINGS - TV Store Prank
Thinkmodo, Paramount Pictures
Winner
iHeartRadio's One Last Dance For 2016
iHeartRadio
Gold
Draft Day 2031
INNOCEAN USA, Hyundai Motor America
Silver
Kid President : How to Disagree with People
SoulPancake
Silver
Back to School Campaign
SapientRazorfish, Nutella
Winner, Audience Honor
America's Got Talent Season 11 Live Stream Auditions
FremantleMedia North America, Syco Entertainment, NBC Universal
Winner, Audience Honor
HBO’s Westworld Season 1 - Integrated Campaign
HBO
Winner
Deadpool Gets All the Likes
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Audience Honor
Olympics News Lab at Google
Google Brand Studio, Swift
Winner
Mr. Robot Season 2 Multi-Platform Campaign
USA Network
Gold
A Unicorn-ucopia of Marketing Wins
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Silver
Swiss Army Man "Meet Your Best Friend Manny"
Watson Design Group, Inc., A24 Films
Audience Honor
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Winner, Audience Honor
Commercializer
CP+B Miami , letgo
Gold
2016 MTV EMA
Viacom International Media Networks
Silver
Major Keys
Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications
Winner
#ReportHate
Southern Poverty Law Center
Gold
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Audience Honor, Silver
#StopThisMovie - Genocide in Burundi
We Are Social , FIDH
Bronze
YouTube #voteIRL
Big Spaceship, Fleishman Hillard, Hook, YouTube
Winner
#StopThisMovie - Genocide in Burundi
We Are Social , FIDH
Audience Honor, Gold
#CATmageddon
truth
Silver
GoVoteBot
R/GA, Jet, Complex, Pepsi and Upworthy , The Ad Council
Bronze
#BroughtBackTheBBQ Surprise & Delight
Chick-fil-A, Inc.
Winner
Kia NiroBot
Ansible, Kia Motors of America
Gold
ADT Ghost Monitoring
SapientRazorfish, ADT
Audience Honor, Silver
Marriott Rewards Facebook Messenger Bot
Marriott International, Snaps Media, Inc.
Bronze
The Daily Show: “When Was America Great?”
Comedy Central, The Daily Show
Winner
Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Audience Honor
Jordan Brand "Space Jam: Defy"
Laundry Service, Wieden+Kennedy, Los York, Taylor, R/GA, Jordan Brand
Winner, Audience Honor
Homeland: Surveillance Mission
Showtime Networks
Winner
Zagat Tiny Cafe
Deeplocal, Zagat
Gold
JBL EON ONE Take Contest & Truck Tour
HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Audience Honor
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS)
Winner
USA Track & Field RunJumpThrow Program
USA Track & Field
Audience Honor
Care Counts
DigitasLBi, Whirlpool
Winner
The Jim Beam Apple Watch
Olson Engage, Jim Beam Apple
Audience Honor, Gold
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
MetaVision Media, Ogilvy, 360i, Team N, Mirrorball, Refinery29, Perrier USA
Silver
Untasty Dishes
DigitasLBi , Charity Water
Winner, Audience Honor
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Winner
2016 World Nutella Day
SapientRazorfish, Nutella
Audience Honor
The Sound of Priceless
McCann New York, MasterCard
Winner
Expedia Dream Adventures
Expedia, 180LA, All360 Media, Pixel Rain
Audience Honor
Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Winner
Wingstop THUMP Auction on Periscope
Barkley, 40 Digits, Wingstop
Gold
Hostile Takeover
AKQA, Activision
Silver
The Logo Wall
1000heads, Microsoft Australia
Bronze
Google Escape
We Are Social , Google France
Audience Honor
NFL Network Social/Participation TV
NFL Network
Winner
Buy A Lady A Drink
MediaCom, Anheuser-Busch InBev, Stella Artois
Audience Honor
Sense8: Nomi’s Gift
Campfire at SapientRazorfish, Netflix
Winner
The Future of Hate — Stop HB757
DigitasLBi, Lost-n-Found Youth
Gold
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Gold
Carmilla Season 3
Smokebomb/Shift2, Kimberly Clark - U by Kotex
Audience Honor
#HallmarkAtWalgreens Ambassador Campaign
Carusele, Hallmark with Walgreens
Winner, Audience Honor
Twitter Beef
VML, Wendy's
Winner
Tillamook: “Fill the Plates”
72andSunny, Tillamook
Gold
WomanOn by Pfizer
Twist Mktg, Noor Ahmed
Audience Honor
The Sound of Priceless
McCann New York, MasterCard
Winner
Pokémaster | "Catch Em All"
M Live: Marriott International's Real-Time Marketing Command Center
Gold
#LiveInTheMovies
Airbnb & TBWA\Chiat\Day
Silver
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Audience Honor
Stand with Malala
Campfire at SapientRazorfish, National Geographic Channel
Winner, Audience Honor
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Gold
Viralocity
Viacom Velocity
Silver
Ryan Reynolds IS Deadpool
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Winner
23 Ways
Mic
Audience Honor, Gold
The Big Thank You
SapientRazorfish, Dunkin' Donuts
Silver
2016 MTV EMA
Viacom International Media Networks
Bronze
MTV Pants Off
Viacom
Winner, Audience Honor
Undercover Lyft
Lyft
Winner
Adorama's "Top Photographer with Nigel Barker"
Zazil Media Group, Framework Productions, Sabrina Levine PR, Adorama
Audience Honor
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY
Winner
#BullsIGTakeover
Chicago Bulls
Audience Honor
Cody Johns Baconates
VML, Wendy's
Winner
TV Doctors of America
MRM//McCann, McCann NY, Cigna, Resolution Media, OMD, Cigna
Gold
Celebrating Asian TV
Asian Television Awards
Audience Honor
Royal Crush
AwesomenessTV
Winner
Skipping Ads
CP+B London , Hotels.com
Audience Honor, Gold
From Deadpool with Love
Viacom Velocity, 20th Century Fox
Silver
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo
Bronze
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Fullscreen Brandworks , AT&T
Bronze
CSIS Interactive Maps Receive 4.5 Million Views in 2016
Center for Strategic and International Studies (CSIS)
Winner
Olympics News Lab at Google
Google Brand Studio, Swift
Gold
No More Broken Beer Promises Map
DigitasLBi Spain, Mahou San Miguel
Audience Honor, Silver
NBC News: United States of Trump
NBC News Digital
Bronze
Absolut Vodka GIF Drinks
Sebton Co, The Absolut Company
Winner, Audience Honor
IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
The Economist Group, IKEA, Ogilvy
Gold
Atlanta - Gif (Tobias)
FX Networks
Silver
Old Spice, Live Von Air
Wieden+Kennedy, Twitter, 4C Insights, Old Spice (P&G)
Bronze
IKEA MEME MANUALS
SapientRazorfish, IKEA
Winner
Evil Sonic
Ayzenberg, SEGA of America
Audience Honor
#NetflixSwap
Darewin, Netflix
Winner
Urban Decay Vice Lipstick Snapchat Lens
Urban Decay Cosmetics
Audience Honor, Gold
Mr. Robot Season 2 Digital Easter Eggs
USA Network
Winner
Panini Super Bowl Kid Reporter
Panini America
Gold
Ally Lucky Penny
Grey New York, Mediavest | Spark, Ally Financial
Silver
Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Bronze
The Daily Show: Third Month Mania
Comedy Central, The Daily Show
Audience Honor
#NYCYouthHealth Emoji Campaign
NYC Health + Hospitals; True VGD
Winner, Audience Honor
ADT Ghost Monitoring
SapientRazorfish, ADT
Winner, Audience Honor
