THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

14th Annual Winners and Honorees

Of the year

Large Agency of the Year

Digitas - Large Agency of the Year
Digitas
Winner

Large Non-profit of the Year

World Vision International – Large Non-Profit of the Year
World Vision International
Winner

Mid-sized Brand of the Year

Yext – Mid-sized Brand of the Year
Yext
Winner

Small Agency of the Year

Movement Strategy – Small Agency of the Year
Movement Strategy
Winner

Small Non-profit of the Year

This Life – Small Non-profit of the Year
This Life
Winner

Large Brand of the Year

MTV Entertainment Group – Large Brand of the Year
MTV Entertainment Group
Winner

Mid-sized Agency of the Year

Wieden + Kennedy – Mid-sized Agency of the Year
Wieden + Kennedy
Winner

Mid-sized Non-profit of the Year

Innocence Project – Mid-sized Non-profit of the Year
Innocence Project
Winner

Small Brand of the Year

Duolingo – Small Brand of the Year
Duolingo
Winner

Single Platform

Clubhouse

This Is A Robbery NFT Gallery
Movement Strategy, Netflix
Winner, Audience Honor

Emerging Platform

9/12: The untold story of reconnecting New York
Verizon
Winner Shameless: Gallagher Family Group Chat
SHOWTIME Networks, Inc.
Audience Honor

Facebook Messenger

Oscars Virtual Watch Party | Powered by Facebook Messenger Rooms
Academy of Motion Picture Arts and Sciences (Oscars)
Winner, Audience Honor

LinkedIn

Chief Broke Officer - the job role that hired people who were broke
Fi
Winner CMI Media Group Launched 3 Pharma Firsts on LinkedIn for AstraZeneca’s TAGRISSO
CMI Media Group, AstraZeneca
Audience Honor

Reddit

Tinuiti x Nautica: Leveraging Reddit To Stand Out During The Holidays
Tinuiti, Nautica
Audience Honor

TikTok

Intensivão da PPK
AnalogFolk, Bayer
Winner #REALVOICESOFPRIDE
Edelman, FELGTB
Gold That Close TikTok Challenge
Creative X, Meta - Messenger
Silver Twitch TikTok Channel Launch
Twitch
Silver Stuffed People
McKinney, Little Caesars
Silver Kay: #EveryKiss NYE Challenge
MediaCom Creative Systems, Kay Jewelers
Bronze How Invisible Universe Creates Unique IP on TikTok
None, Invisible Universe
Bronze Walmart #DealGuesser — Gamifying Black Friday Deals
Day One Agency, Walmart
Bronze #ShareTheMagic
Havas Atlanta, Social Center, Formerly Known As, UMWW, TikTok, Subvrsive, Los York, Cornerstone, Coca-Cola Trademark (The Coca-Cola Company)
Audience Honor, Bronze

Twitter

A Message from Steve - Blue’s Clues 25th Anniversary
Nickelodeon
Winner The Power of #BluePOWERADE
Havas Atlanta, Social Center, Formerly Known As, POWERADE (The Coca-Cola Company)
Audience Honor

Weibo

NYC&Co - The Year of The Ox
Hylink Digital Solutions, NYC&Co
Audience Honor

YouTube

Add An Ad 3.0
Kinnect, HDFC Bank
Winner, Audience Honor

Discord

Chipotle Mexican Grill x Discord Career Fair
Day One Agency, Chipotle Mexican Grill
Winner, Audience Honor

Facebook

That Close On-Platform
Creative X, Meta - Messenger
Winner Week For Life Wellness Series
PPK, Florida Lottery
Audience Honor

Instagram

Only Murders In The Building
Home Brew Agency, Hulu Originals
Winner McDonald's Twitter + Instagram
Wieden+Kennedy New York, McDonald's
Audience Honor

Snapchat

Hollister X Lago Vista Snap Original Takeover
iProspect, Hollister Co.
Winner, Audience Honor

Twitch

Game Over for Headaches
Weber Shandwick (NY), IPG, Excedrin by GSK Consumer Healthcare
Winner Icy Hot: Comebaq Courts
Salutem, Icy Hot
Silver Twitch All Star Brawl Tournament
Nickelodeon, Nickelodeon
Audience Honor

WeChat

Istanbul Airport - Chinese Friendly Airport WeChat H5 Campaign
iGA Istanbul Airport
Winner Remitly – Politics, Religion and Money
Hylink Digital Solutions, Remitly
Audience Honor

Campaign

Global Campaign

Duolingo Roll
Duolingo
Winner McDonald's - The BTS Meal
Wieden+Kennedy New York, McDonald's
Audience Honor

Local Campaign

The Unignorable Notification
Jotacom, Duolingo Inc
Winner The BIG little Project
DocuFilms
Audience Honor

Multi-Platform Campaign

Netflix Home of True Crime
Movement Strategy, Netflix
Winner Sleepytime Bear
Deutsch NY, Hain Celestial
Audience Honor

Integrated Campaign

#UnlockPretzelCrust
McKinney, Little Caesars
Winner "No Family. No Drama"
Madwell, Visible
Audience Honor, Bronze

Mobile Campaign

Swipe Night: Killer Weekend
72andSunny, Tinder
Winner The Met Unframed
Verizon
Audience Honor, Gold Headspace Health x Waze
Headspace Health
Gold Invesco QQQ 2021 March Madness
Invesco QQQ
Bronze

Social Good Campaign

MLKonMLK
Lenovo
Winner Inspiration4
Known, Inspiration4
Gold Project Courage
RPA Advertising, American Honda Motor Co., Inc.
Audience Honor, Gold Dream footballs for refugees
UNHCR, the UN Refugee Agency
Gold LifePack
hive, Eleanor Crook Foundation
Silver Pandemica
hive, The ONE Campaign
Silver Intensivão da PPK
AnalogFolk, Bayer
Silver The BLKBX PROJECT
Grace Gaustad and The BLKBX PROJECT
Silver theSkimm - #ShowUsYourLeave Initiative
theSkimm
Silver Critical Distance: Connecting Audiences with Nature––And Each Other
Formative, Microsoft
Bronze The Value of Touch
Publicis ONE TOUCH, NIVEA
Bronze Judas and the Black Messiah Impact Campaign
Participant
Bronze

Overall Presence

Facebook Presence

Scream | Digital Campaign
Paramount Pictures
Winner Al Jazeera Arabic on Facebook
Al Jazeera Digital Newsroom, Al Jazeera Digital
Audience Honor, Bronze

LinkedIn Presence

The Other Side
Digitas, Ascend
Winner, Audience Honor

Pinterest Presence

TheSoul Publishing on Pinterest
TheSoul Publishing, TheSoul Publishing
Audience Honor

Snapchat Presence

Wave Sports + Entertainment on Snap
Wave Sports + Entertainment
Winner, Audience Honor

WeChat Presence

Remitly – Politics, Religion and Money
Hylink Digital Solutions, Remitly
Audience Honor

Discord Presence

Scream | Digital Campaign
Paramount Pictures
Winner Step’s Discord Server: Harnessing the power of community to create a generation of finlit teens
Step
Audience Honor

Instagram Presence

Rick and Morty: An Interdimensional Social Experience
Movement Strategy, Adult Swim
Winner TSA Instagram
Transportation Security Administration, Serving the Travelling Public, Airline Companies and Travel related Stakeholders
Audience Honor

Multi-Platform Presence

Yext Introduces the Tech Class of 1999: The Reunion
Yext
Winner Game Over for Headaches
Weber Shandwick (NY), IPG, Excedrin by GSK Consumer Healthcare
Bronze AJ+ Arabi Across Platforms
AJ+ Arabi
Audience Honor

Reddit Presence

Unfluencer Teaser Campaign
Cheil USA/McKinney, Samsung Electronics America
Winner, Audience Honor

TikTok Presence

Duolingo TikTok Channel
Duolingo
Winner, Audience Honor Launching @Lenovo on TikTok
Lenovo
Bronze #FaceOffChallenge
Seven Bucks Marketing
Bronze

Twitter Presence

Peacemaker: Tweeting All Things Peace
Digital Media Management, HBO Max
Winner Hello… @YouNetflix
Ralph Creative, Netflix
Bronze Zack Snyder's Justice League
Home Brew Agency, HBO Max Originals Marketing
Bronze Visible Twitter
Madwell, Visible
Audience Honor

Weibo Presence

NYC&Co - The Year of The Ox
Hylink Digital Solutions, NYC&Co
Audience Honor

YouTube Presence

Current
Current
Winner Ancient Recipes with Sohla
History Channel
Silver Whistle
Team Whistle
Bronze TheSoul Publishing on YouTube
TheSoul Publishing, TheSoul Publishing
Bronze Ancient Workouts with Omar
History Channel
Bronze WWE YouTube
WWE
Bronze Dhar Mann
Dhar Mann Studios
Audience Honor

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership

Icy Hot: Comebaq Courts
Salutem, Icy Hot
Winner

Instagram Partnership

Save It, See It
GUT (Lead Agency), draftline, 3PM, 160/90, Dentsu, Code3, Michelob ULTRA
Winner The Naked Truth
Edelman, Dove
Bronze Keep Living Smart: Pete Davidson
Havas Atlanta, Social Center, Formerly Known As, smartwater (The Coca-Cola Company)
Audience Honor

Snapchat Partnership

MTV's Teen Code Season 2
MTV Entertainment Group and Paramount
Winner Spider-Man: No Way Home App
Trigger XR, Sony Pictures Entertainment
Audience Honor

Twitter Patnership

"No Family. No Drama"
Madwell, Visible
Winner, Audience Honor

Facebook Partnership

The Iconic Summer Mashup
Heart & Soul Marketing, Bar-S Foods
Winner Week For Life Wellness Series
PPK, Florida Lottery
Audience Honor

Multi-Platform Partnership

Pandemica
hive, The ONE Campaign
Winner Phexxi “House Rules” Campaign
Real Chemistry, McCann Health NJ, McCann Health Engagement & Mediahub, Evofem
Bronze Critical Distance: Connecting Audiences with Nature––And Each Other
Formative, Microsoft
Bronze Jeni's × Dolly Parton, Strawberry Pretzel Pie
Jeni's Splendid Ice Creams
Bronze McCormick Sunshine Seasoning by Tabitha Brown
McCormick & Company
Audience Honor, Bronze

TikTok Partnership

Chipotle Mexican Grill x Miley Cyrus
Day One Agency, Chipotle Mexican Grill
Winner Kay: #EveryKiss NYE Challenge
MediaCom Creative Systems, Kay Jewelers
Gold Clorox® Scentiva® YAS Clean!
Ketchum, Clorox® Scentiva®
Silver Trending: MTV's Video Music Awards
MTV Entertainment Group and Paramount
Silver The Lil Jif Project
Publicis New York/Zenith/PSOne, The J.M. Smucker Company
Bronze Animalogic
Animalogic is a short-form video media brand run by Blue Ant Media
Bronze UPS / J Balvin X TikTok
The Martin Agency, UPS
Bronze #ShareTheMagic
Havas Atlanta, Social Center, Formerly Known As, UMWW, TikTok, Subvrsive, Los York, Cornerstone, Coca-Cola Trademark (The Coca-Cola Company)
Audience Honor

YouTube Partnership

Breaking Bread: A conversation on race in America
Iron Light, Heal America
Winner Tony Hawk Blood Board
Humanaut, Liquid Death Mountain Water
Bronze Add An Ad 3.0
Kinnect, HDFC Bank
Audience Honor

Design

Animation

Cannabis in Common
HelpGood, HeadCount
Winner Sleepytime Bear
Deutsch NY, Hain Celestial
Audience Honor

Brand Identity

MGM Studios | Brand Update
MGM Studios
Winner, Audience Honor

Graphic Art

@ebaysneakers presents The Sneaker Hunt X Mike Perry
The Many, eBay
Winner Urban Outraged
PETA
Bronze Representing All Readers
Scholastic Book Fairs
Bronze Start Here
Al Jazeera Digital
Audience Honor

UX/UI

9/12: The untold story of reconnecting New York
Verizon
Winner BNY Mellon – Active Wealth Accelerator
Havas New York, BNY Mellon
Audience Honor

Art Direction

Netflix Home of True Crime
Movement Strategy, Netflix
Winner Tech Hard
Agency Confidential, Lenovo
Audience Honor

Brand Redesign

MGM Studios | Brand Update
MGM Studios
Winner Chicago Fire FC Crest Project
Chicago Fire FC
Bronze Twitch Public Access Rebrand
Twitch
Audience Honor

Images

Scream | Digital Campaign
Paramount Pictures
Winner, Audience Honor

Visual Effects

Warzone in Pardadise
72andSunny, Activision Blizzard / Call of Duty
Winner Origins of Determination
RPA Advertising, American Honda Motor Co., Inc.
Audience Honor

Video

360 Video

Babylist - 360 Video
Babylist
Winner My People, Our Stories: Southern California
AJ Contrast, Al Jazeera Digital
Audience Honor

Comedy Video

Yext Introduces the Tech Class of 1999: The Reunion
Yext
Winner Green Screen Guy: Frankie LaPenna x NFL & Ravens
NFL
Bronze If Mom was a Marvel Superhero
Red Clay Media
Audience Honor

Live Event Coverage

2021 MTV Video Music Awards
MTV Entertainment Group and Paramount
Winner 2021 iHeartRadio Jingle Ball Tour
iHeartRadio
Silver

Long Form Video

Ancient Recipes with Sohla
History Channel
Winner TSM FTX Partnership Announcement
TSM
Bronze Ancient Workouts with Omar
History Channel
Bronze Project Courage
RPA Advertising, American Honda Motor Co., Inc.
Audience Honor

Short Form Video

A Lenovo TrackPoint Halloween
Lenovo
Winner McDonald's - The BTS Meal
Wieden+Kennedy New York, McDonald's
Silver bubly x Season 13 RuPaul's Drag Race
OMD, The Content Collective, ViacomCBS, PepsiCo Beverages North America
Bronze Collins and Devan Key Invisalign Campaign
Keyper Company
Bronze Boxed Water™
Blaze PR, Boxed Water, Salted Stone
Bronze Headspace Breathers
Headspace Health
Bronze Game Over for Headaches
Weber Shandwick (NY), IPG, Excedrin by GSK Consumer Healthcare
Bronze Tech Goes Green
Bloomberg Media Studios, Samsung
Bronze Chicago Fire FC Crest Project
Chicago Fire FC
Bronze Sleepytime Bear
Deutsch NY, Hain Celestial
Audience Honor

Vertical Video

CMTs Viral to Verfied
MTV Entertainment Group and Paramount
Winner Swipe Night: Killer Weekend
72andSunny, Tinder
Gold Gossip Girl Presents: Spotted
Ralph Creative, HBO Max
Silver "In an instant" - Refugee Phone Takeover
World Vision International
Silver W Hotels Instagram Video Series // TRIP SWAP
W Hotels Worldwide, Marriott International
Silver The Daily Show with Trevor Noah - Desi Lydic's CDC Guidelines
MTV Entertainment Group and Paramount
Bronze MTV's Bop Quiz
MTV Entertainment Group and Paramount
Bronze How We Use Vertical Video to Innovate in Formats and Serve Our Audiences Across Three AJ+ Channels
AJ+ Arabi, AJ+ Español and AJ+ français
Audience Honor

Augmented Reality

Twitch and Prime Video: Fairfax Interactive Stream
Twitch and Prime Video
Winner Stags’ Leap – Take the Leap AR
Annex88, Treasury Wine Estates
Audience Honor

Instructional Video

McDonald's Saweetie Meal
Remezcla, McDonald's
Winner The Economic Spokesman - with AJ+ Arabi
AJ+ Arabi
Audience Honor

Live Video

MTV's Video Music Awards Stan Cam
MTV Entertainment Group and Paramount
Winner Real Life Showroom
Barkley, Delta Faucet
Bronze Socialfly x TRVL: Ghostober
Socialfly, TRVL Channel
Bronze Fridays with Alexa
Kinnect, Amazon Alexa India
Audience Honor

Medium-Length Video

Introducing All Ways Black
Penguin Random House
Winner Fastest Man With No Legs
RPA Advertising, Facebook Reality Labs
Audience Honor

Stories

Uncovering TNBC: Stories of Resilience
Real Chemistry, Merck Oncology
Winner Reimagine Public Health
Vital Strategies
Audience Honor

Video Ad

Happiest Moments
Innocence Project, Hayden5
Winner Sleepytime Bear
Deutsch NY, Hain Celestial
Audience Honor

Industry

Auto

Spiderman: No Way Home Film Integration
INNOCEAN USA, Hyundai Motor America
Winner Fight for what’s Right
Kinnect, TVS Raider
Audience Honor, Bronze

Business to Business

LENOVO LATE NIGHT IT
Lenovo
Winner, Audience Honor POPS Integrated Marketing Campaign
Zenefits
Bronze

Education

Yiddish for Bagel
Duolingo
Winner Impossible Science
Impossible Science
Bronze Kotex SheCan Initiative: The Menstruation Machines by Simone Giertz
ACE Content, Kotex
Audience Honor

Family and Parenting

The colorable packaging
heaven, Danonino
Winner Google Approaches Online Safety with “The Tech Talk”
Anchor, Google
Audience Honor

Fitness, Health, & Wellness

21 Days
Health (a Dotdash Meredith brand)
Winner, Audience Honor

Games

#WarzoneReport
Activision, Twitter, IC Group
Winner Exploding Kittens' Social Comics
None, Exploding Kittens
Audience Honor

Hospitality

Grand Introduction
Barkley, Motel 6
Winner, Audience Honor

News & Media

NowThis
NowThis
Winner TYT: Building Hope
TYT, TYT
Audience Honor

Pets & Animals

Animalogic
Animalogic is a short-form video media brand run by Blue Ant Media
Winner, Audience Honor

Real Estate

SERHANT. Studios Property Tours
Agean Public Relations, SERHANT.
Winner, Audience Honor

Retail & E-Commerce

Convos with CEOs
Open Influence, YouTube X Target
Winner ShopTYT: 9 Days of Impact
ShopTYT, ShopTYT
Audience Honor

Sports

Curry Brand - All-time 3-point Record 2974
Under Armour
Winner Bleacher Report x Microsoft CourtOptix: The Breakdown
Bleacher Report
Bronze WWE Social Media
WWE
Audience Honor

Television

Dexter: New Blood
GLOW, SHOWTIME
Winner, Audience Honor Twitch and Prime Video: Fairfax Interactive Stream
Twitch and Prime Video
Bronze Peacemaker: Bringing Peace to HBO Max
Digital Media Management, HBO Max
Bronze

Wine, Beer & Spirits

Quest For Craft
Quaker City Mercantile, William Grant & Son's Inc.
Winner Stags’ Leap – Take the Leap AR
Annex88, Treasury Wine Estates
Audience Honor

Beauty

YOU by Sally
Praytell, Sally Beauty
Winner Stop Acne In Its Tracks
Deutsch NY, Differin
Audience Honor

Consumer Brand

Moen Own The Ocean
Moen Incorporated
Winner Game Over for Headaches
Weber Shandwick (NY), IPG, Excedrin by GSK Consumer Healthcare
Silver French's Mustard Buns
Fitzco, McCormick & Company
Audience Honor

Entertainment

@TheDailyBugleOfficial TikTok
Part 4, Sony Pictures
Winner Ancient Recipes with Sohla
History Channel
Bronze Free Guy: How Our Humble, Helpful Hero Blew Up
Armed Mind, Disney
Bronze Zack Snyder’s Justice League Red Carpet Premiere Livestream
Telescope Inc., HBO Max Originals Marketing, Warner Media
Audience Honor

Financial Services

Add An Ad 3.0
Kinnect, HDFC Bank
Winner City National Bank Drives 416% Lift in Intent to Bank from Programmatic OOH and Mobile Retargeting
Critical Mass, City National Bank
Audience Honor

Food & Beverage

Tropicana Toothpaste
Cramer-Krasselt, Tropicana
Winner The Lil Jif Project
Publicis New York/Zenith/PSOne, The J.M. Smucker Company
Bronze #UnlockPretzelCrust
McKinney, Little Caesars
Bronze Let's Get Social
McKinney, Little Caesars
Bronze French's MustSwitch
Fitzco, McCormick & Company
Bronze Sleepytime Bear
Deutsch NY, Hain Celestial
Audience Honor

Government & Politics

NASA's #SolarTour: A Journey to Touch the Sun
NASA
Winner, Audience Honor

Live Events

Canadian Tire Christmas Trail
Canadian Tire Corporation
Winner 2021 MTV Video Music Awards
MTV Entertainment Group and Paramount
Audience Honor

Non-Profit

"In an instant" - Refugee Phone Takeover
World Vision International
Winner Urban Outraged
PETA
Bronze VFW #StillServing
M&C, The Veterans of Foreign Wars (VFW)
Audience Honor

Pharma & Healthcare

Phexxi “House Rules” Campaign
Real Chemistry, McCann Health NJ, McCann Health Engagement & Mediahub, Evofem
Winner Icy Hot: Comebaq Courts
Salutem, Icy Hot
Bronze See My Insomnia
Deutsch NY, Eisai, Inc.
Audience Honor

Restaurants

McDonald's - The BTS Meal
Wieden+Kennedy New York, McDonald's
Winner Meat Dreams
Barkley, Fogo de Chão
Audience Honor

Social Activism

Shine A Light
1000heads, Rubenstein, AdVenture, DoAble
Winner Descoloniza
AJ+ Español
Audience Honor

Technology

Samsung #VideoSnapChallenge
We Are Social Australia, Samsung Global
Winner MLKonMLK
Lenovo
Silver Wildlife Watch
Edelman, Samsung
Silver The O2 in Fortnite Creative
VCCP, O2
Bronze Tech Hard
Agency Confidential, Lenovo
Audience Honor

Travel & Tourism

Meet Me In The Middle
Travel + Leisure (a Dotdash Meredith brand)
Audience Honor

Content and Media

Audio Clips

“Am I the Drama?” RuPaul’s Drag Race S14 (originated on TikTok, used by Lady Gaga)
MTV Entertainment Group and Paramount
Audience Honor

Branded Content

The Unignorable Notification
Jotacom, Duolingo Inc
Winner Find Your Monster Match
Cramer-Krasselt, Cedar Fair
Gold Project Courage
RPA Advertising, American Honda Motor Co., Inc.
Gold Chipotle Mexican Grill x e.l.f.
Day One Agency, Chipotle Mexican Grill
Gold Sleepytime Bear
Deutsch NY, Hain Celestial
Audience Honor, Gold LENOVO LATE NIGHT IT
Lenovo
Silver Hulu - Only Rudys In the Building
Reach Agency, Hulu
Silver State Farm in NBA 2K22
The Marketing Arm, State Farm
Silver 2021 iHeartRadio Jingle Ball Social Stop Presented By Capital One
iHeartRadio
Bronze Brit + Co and Office Depot OfficeMax - Selfmade - Helping Entrepreneurs
Brit + Co and Office Depot OfficeMax
Bronze Frito-Lay - 'Twas The Night Before Super Bowl
D3 (Frito-Lay In-House Agency), Frito-Lay
Bronze Chicago Fire FC Crest Project
Chicago Fire FC
Bronze

Branded Series

On the Rise
ACE Content, Uber Eats
Winner Sony Presents: Creator to Creator - Meet Miles Morales
Sony Corp of America
Silver Week For Life Wellness Series
PPK, Florida Lottery
Bronze Changemakers
GLAAD
Bronze SEEHER Multiplicity
Health (a Dotdash Meredith Brand) + SEEHER (an ANA Campaign)
Audience Honor

Contest or Promotion

Yiddish for Bagel
Duolingo
Winner Chipotle Mexican Grill x Roblox Boorito
Day One Agency, Chipotle Mexican Grill
Silver @ebaysneakers presents The Sneaker Hunt X Mike Perry
The Many, eBay
Silver It Pays To Be Friends With Showtime
Movement Strategy, Showtime
Bronze #UnlockPretzelCrust
McKinney, Little Caesars
Bronze It's a Wonderful Lifetime Holiday Games
Telescope Inc., Lifetime, A+E Networks
Audience Honor

Emojis

Pushin 🅿️
Young Stoner Life Records/300 Entertainment
Winner BOPO (Buy One. Plant One.)
Verizon
Audience Honor

GIFs

Hyundai Sábado Futbolero ‘Because Fútbol’
INNOCEAN USA, Hyundai Motor America
Winner Sowing Seeds Of Change On Earth Day
Energy BBDO, Seeds of Change, Mars
Audience Honor

Meme

Betches Media Instagram Meme with American Girl
Betches Media, American Girl
Winner Power of Blue POWERADE
Havas Atlanta, Social Center, Formerly Known As, POWERADE (The Coca-Cola Company)
Audience Honor

Newsletters

Get NYC vaccinated!
Epicenter-NYC
Winner Butter.ATL Newsletter
Dagger / Butter.ATL, Butter.ATL
Audience Honor, Bronze FOX Sports Insider Newsletter
FOX Sports
Bronze

Podcast Mini Series

Dexter New Blood: Wrap-Up with Scott Reynolds Podcast
SHOWTIME Networks, Inc.
Winner, Audience Honor

Single Post or Activation

Whirlpool: The Great Microwave Debate
Digitas, Whirlpool
Winner #WarzoneReport
Activision, Twitter, IC Group
Audience Honor

User-Generated Content

Samsung #VideoSnapChallenge
We Are Social Australia, Samsung Global
Winner The North Face | It’s #MoreThanAJacket
The North Face
Bronze #ShareTheMagic
Havas Atlanta, Social Center, Formerly Known As, UMWW, TikTok, Subvrsive, Los York, Cornerstone, Coca-Cola Trademark (The Coca-Cola Company)
Audience Honor, Bronze Maybelline x Wattpad #BraveTogether
Wattpad, Maybelline New York, Blue Ant Plus
Bronze KiwiCo Mega Marble Run
Moxie Group Communications, KiwiCo
Bronze Million Acts of Love
McKinney, Pampers
Bronze

Blogs

The Center, Rockefeller Center's Magazine
Big Human, Rockefeller Center
Winner, Audience Honor

Branded Podcast

Rocket Mortgage Home. Made. Podcast
Rocket Mortgage
Winner, Audience Honor

Clapback

The Daily Show with Trevor Noah - Ted Cruz Tweet
MTV Entertainment Group and Paramount
Winner Whirlpool: The Great Microwave Debate
Digitas, Whirlpool
Audience Honor, Bronze

Data Visualization

Conflicted Congress
Insider
Winner BNY Mellon – Active Wealth Accelerator
Havas New York, BNY Mellon
Audience Honor

Filter/Lens

Save Me Spidey
IGN Entertainment
Winner Make a Bunch Happen
Barkley, POST Consumer Brand
Audience Honor

Hashtag

#ShareTheMagic
Havas Atlanta, Social Center, Formerly Known As, UMWW, TikTok, Subvrsive, Los York, Cornerstone, Coca-Cola Trademark (The Coca-Cola Company)
Winner, Audience Honor #UnlockPretzelCrust
McKinney, Little Caesars
Bronze

Native Advertising

State Farm in NBA 2K22
The Marketing Arm, State Farm
Winner, Audience Honor

Podcast

Club Shay Shay
FOX Sports
Winner Product Talk Podcast
Products That Count, Products That Count
Audience Honor

Polls & Surveys

Best Game of All Time Bracket
IGN Entertainment
Winner, Audience Honor

Stickers

FOMO Student Housing Renewal Campaign
CA Student Living
Audience Honor

Voice

Betches Moms Brand Launch
Betches Media
Winner Tech Hard
Agency Confidential, Lenovo
Audience Honor

Strategy & Engagement

Artificial Intelligence

Unfolding Timbaland
Verizon
Winner Pocky Day AR
RPA Advertising, Glico
Audience Honor

Chatbots

CARE Afghanistan Crisis Response Chatbot
CARE USA
Winner Sésamo Chatbot for Families on the Go
Sesame Workshop
Audience Honor, Bronze

Creative Use of Technology

MLKonMLK
Lenovo
Winner Green Light Signal
Edelman, National Grid
Bronze #WarzoneReport
Activision, Twitter, IC Group
Audience Honor

Employee Engagement

9/12: The untold story of reconnecting New York
Verizon
Winner, Audience Honor

Gamification

The O2 in Fortnite Creative
VCCP, O2
Winner Game Over for Headaches
Weber Shandwick (NY), IPG, Excedrin by GSK Consumer Healthcare
Bronze It's a Wonderful Lifetime Holiday Games
Telescope Inc., Lifetime, A+E Networks
Audience Honor

Globalization

Fenty Beauty Eau De Parfum Ghost Stores Launch
Barbarian, Fenty Beauty
Winner, Audience Honor MTV's Video Music Awards Stan Cam
MTV Entertainment Group and Paramount
Silver

Insights & Trends

The Unignorable Notification
Jotacom, Duolingo Inc
Winner How AJ+ Arabi used audience trends to produce a business show
AJ+ ARABI
Audience Honor

Large Media Buying Strategy

Record Breaking Facebook Sales Through Diversity & Brand Awareness
Fetch & Funnel, The Bouqs Company
Winner Open Road Films: The Marksman Theatrical Release
Anti Agency Group, Open Road Films
Audience Honor

Localization

Ayoba Sudan
Sudan Digital, Ayoba
Winner Localized Campaigns and Strategy
Ferguson Enterprises
Audience Honor

Micro-Influencer Strategy

The Other Side
Digitas, Ascend
Winner Bibigo: A Discovery Worth Sharing
Upshot, CJ Foods USA Inc.
Audience Honor

Multicultural Community Engagement

The Other Side
Digitas, Ascend
Winner Fenty Beauty Eau De Parfum Ghost Stores Launch
Barbarian, Fenty Beauty
Silver Shine A Light
1000heads, Rubenstein, AdVenture, DoAble
Bronze Target | Welcome To
Portal A, Target
Bronze AT&T Dream in Black: Rising Future Makers
Translation LLC, AT&T
Bronze Doritos Gaming While Black
OMD USA, Frito Lay North America, Doritos
Bronze #ShareTheMagic
Havas Atlanta, Social Center, Formerly Known As, UMWW, TikTok, Subvrsive, Los York, Cornerstone, Coca-Cola Trademark (The Coca-Cola Company)
Audience Honor

Organic Promotion

Whirlpool: The Great Microwave Debate
Digitas, Whirlpool
Winner Mother's Week
RPA Advertising, Facebook Reality Labs
Audience Honor

Physical and Digital Convergence

Painting Pride
Creative X, Meta - Facebook
Winner Lay's Vodka
Frito-Lay, Lay's
Audience Honor, Bronze

Shopping

Chewy Halloween Fur-tual Boutique
COFFEE DIGITAL, The Strategic Agency, Chewy
Winner Tech Hard
Agency Confidential, Lenovo
Bronze Wish List Live: The Merrell Twins & Friends
ACE Content, YouTube, Walmart, Samsung and Verizon
Audience Honor

Takeovers

Rome and Venice Accessibility with Cory Lee
The Points Guy
Winner Duolingo TikTok Channel
Duolingo
Bronze Fridays with Alexa
Kinnect, Amazon Alexa India
Audience Honor

Call to Action

Virtual Reality - Ending Gender-Based Violence Against Women
This Life
Winner #HereForFreeGuy Preview Screening Twitter Wall
Telescope Inc., Disney, Twitter
Audience Honor

Community Management

Zack Snyder's Justice League
Home Brew Agency, HBO Max Originals Marketing
Winner McDonald's Twitter + Instagram
Wieden+Kennedy New York, McDonald's
Bronze SUNNYD Community Management
Sunflower Group, Sunny Delight Beverage Co.
Audience Honor

Customer Service

Propose at Soapy Joe’s
Power Digital Marketing, Soapy Joe's Car Wash
Winner BNY Mellon – Active Wealth Accelerator
Havas New York, BNY Mellon
Audience Honor

Fundraising

GoFundMe's AAPI Community Relief Fund
GoFundMe
Winner #KindnessCAN
Seven Bucks Marketing, ZOA Energy
Audience Honor, Bronze

Humor

Yext Introduces the Tech Class of 1999: The Reunion
Yext
Winner AHA x Mamrie Hart
Havas Atlanta, Social Center, Formerly Known As, AHA (The Coca-Cola Company)
Audience Honor

Integration with Live Television

VH1's RuPaul’s Drag Race Season 14 Meet the Queens Ruveal
MTV Entertainment Group and Paramount
Winner Al Jazeera QR
Al Jazeera Digital Newsroom, Al Jazeera Digital
Audience Honor

LGBTQ Community Engagement

Please Don’t Buy Mixwell
The Many, Mixwell
Winner #REALVOICESOFPRIDE
Edelman, FELGTB
Silver “It’s a Sin” Time Capsule
Lupine Creative, HBO Max
Bronze Painting Pride
Creative X, Meta - Facebook
Bronze Tinder Presents “Once Upon a Bi”
ACE Content, Tinder
Audience Honor

Media Buying Strategy on a Shoe-String

Every Day is a Reason to Celebrate
SLT Consulting, BBxCompany
Winner

Music & Dance

Michelob ULTRA Pure Gold Earth Day - Powered by the Sun
Wieden+Kennedy, Draftline, 3PM, Synergy Productions, AnalogFolk, Dentsu, Michelob ULTRA
Winner Jon Pardi Honors Randy Travis (RAM)
MTV Entertainment Group and Paramount, CMT
Audience Honor

Paid & Amplification

Diet Coke Boost Inside: A Year In Paid
Havas Atlanta, Social Center, Formerly Known As, Diet Coke (The Coca-Cola Company)
Winner City National Bank Doubles Lead Conversion Rate in 2021 Personal Business Banking
Critical Mass, City National Bank
Audience Honor

Public Service Announcement

Fight for what’s Right
Kinnect, TVS Raider
Winner Google’s Effort to Raise the Next Generation of Upstanders
Anchor, Google
Audience Honor

Real Time Response

Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
Fi
Winner Frank’s RedHot : TikTok Hot Sauce Wars
McCormick & Company, Inc.
Audience Honor, Gold Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
Wieden+Kennedy New York, Michelob ULTRA
Bronze Football is for Everyone
72andSunny, National Football League
Bronze Chipotle Mexican Grill x Miley Cyrus
Day One Agency, Chipotle Mexican Grill
Bronze

Storytelling

9/12: The untold story of reconnecting New York
Verizon
Winner The Other Side
Digitas, Ascend
Bronze Fenty Beauty Eau De Parfum Ghost Stores Launch
Barbarian, Fenty Beauty
Bronze NASA's #SolarTour: A Journey to Touch the Sun
NASA
Audience Honor

Virtual

Digital Pivot

The O2 in Fortnite Creative
VCCP, O2
Winner Fenty Beauty Eau De Parfum Ghost Stores Launch
Barbarian, Fenty Beauty
Bronze The Met Unframed
Verizon
Bronze Zack Snyder’s Justice League Red Carpet Premiere Livestream
Telescope Inc., HBO Max Originals Marketing, Warner Media
Audience Honor

Online Event/Activation

Make-A-Wish | Magic Delivered Amidst a Pandemic
Green Buzz Agency, Make-A-Wish Mid-Atlantic
Winner Swipe Night: Killer Weekend
72andSunny, Tinder
Silver Chipotle Mexican Grill x Roblox Boorito
Day One Agency, Chipotle Mexican Grill
Bronze 9/12: The untold story of reconnecting New York
Verizon
Bronze The Met Unframed
Verizon
Bronze GREY GOOSE Presents: IN BLOOM, by SZA
Nike Communications, GREY GOOSE
Bronze Zack Snyder’s Justice League Red Carpet Premiere Livestream
Telescope Inc., HBO Max Originals Marketing, Warner Media
Audience Honor

Immersive

9/12: The untold story of reconnecting New York
Verizon
Winner Stags’ Leap – Take the Leap AR
Annex88, Treasury Wine Estates
Audience Honor

Remote Production

Under Armour's Flow State Challenge
We Are Social New York, Under Armour
Winner LaLiga All-Star Gaming Challenge Presented by Verizon
LaLiga, Verizon
Bronze Al Jazeera Digital Newsroom - Remote Teams
Al Jazeera Digital Newsroom, Al Jazeera Digital
Audience Honor

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