Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focusing on interactions and using all tactics to engage with our loyal fans.
We worked very hard throughout 2021 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the Arab audience everywhere. Never, as in this momentous year, were we so effective in meeting our objective of and powerfully giving voice for the voiceless.
Our content strategy on Facebook was focused on producing unique original content optimized for Facebook and tailored to covering the stories that matter most to Arab audiences. From the start of the year, and throughout the pandemic, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base of more than 28M followers on al Jazeera Arabic main Facebook page.
Our secret ingredient was serving local markets with personalized content to match each market’s needs, publishing content for 22 Facebook local pages covering MENA & Arabic speakers around the world (Local pages reached 27M followers) this year!
Our Strategy can be summarized into the following actions:
Our 2121 strategy has paid off. Our views soared to more than 5.09 billion Views and interactions (likes, comments and shares) to 315.93 Million.
Here is a snapshot of how we grew on Facebook in 2021:
On Al Jazeera FB Main page, we reached a total of (2.77B views & 104M Interactions, & Followers has been increased by 2.15M followers)
Al Jazeera FB Local Pages, we reached a total of (2.32B views & 212M Interactions, & Followers has been increased by 6.32M followers)
The highest interaction per post in Arabic News channels = 3.5K interactions per post