THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

The Daily Show with Trevor Noah - Desi Lydic's CDC Guidelines

Bronze Honor in Vertical Video

Objectives

Back in early January, during the height of the omicron spike, the CDC shortened the quarantine period for people testing positive for Covid. The sudden change left people a little puzzled, including us at the show. As with all of our content, we sought to create something that reflected the conversation and feeling we had internally. Using a popular TikTok format in which a person delivers a press conference-style announcement, we handed correspondent Desi Lydic the reins to pose as the CDC and communicate a funny, exaggerated form of the new guidelines. The resulting video perfectly captured the nationwide mood of bewilderment.

Media

Video for The Daily Show with Trevor Noah - Desi Lydic's CDC Guidelines

Entrant Company / Organization Name

MTV Entertainment Group and Paramount

Entry Credits