The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Vertical Video

This award honors a vertical video or series of vertical videos that effectively and creatively established a brand, agency or organization's social presence and garnered significant attention or following from an audience. Optimized for mobile viewing, Vertical Videos are unique to social media.


silver honor
"In an instant" - Refugee Phone Takeover
We wanted to cut through the noise on Refugee Day and create a real sense of connection and empathy…
Boxed Water™
CMTs Viral to Verfied
Viral To Verified is a digital series, produced and shot vertically to match the social platforms t…
Choctaw Casino & Resort "Multiply"
The brief tasked us to produce a set of 13 social videos teasing the experiences awaiting guests wh…
Everything's Fine
silver honor
Gossip Girl Presents: Spotted
The main objective of the “spotted” vertical videos was to convey that in the Gossip Girl world, th…
audience honor
How We Use Vertical Video to Innovate in Formats and Serve Our Audiences Across Three AJ+ Channels
Like any new format during the early days, Vertical videos have been criticised for being unattract…
MGM Studios | Legally Blonde #CouchGuy TikTok
As part of our TikTok strategy, we are looking for trends that we can hop on to bring our catalog i…
MGM Studios | Nicolas Cage TikTok
As part of our TikTok strategy, we are looking for MGM icons and characters that will resonate with…
bronze honor
MTV's Bop Quiz
MTV’s “Bop Quiz” is a trivia series on Snapchat highlighting fun and surprising facts about the big…
MTV's Video Booth
The 2021 MTV Movie & TV Awards marked the return of in-person award shows for us, as well as our fi…
Special PRIDE
The objective was to highlight the final season of the Netflix series SPECIAL during Pride Month on…
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
gold honor
Swipe Night: Killer Weekend
Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform de…
Take 3 As Best Vertical Video Series
Narcity Media’s newest brand, Take 3, was first launched as a vertical video series in January of 2…
bronze honor
The Daily Show with Trevor Noah - Desi Lydic's CDC Guidelines
Back in early January, during the height of the omicron spike, the CDC shortened the quarantine per…
Trending MTV's Video Music Awards
MTV wanted to shine a light on the creators who are using music to create culture and rocketing tre…
silver honor
W Hotels Instagram Video Series // TRIP SWAP
2020 was a devastating year for the travel and hospitality industry, bringing international travel …