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From the 14th Annual Shorty Awards

MGM Studios | Nicolas Cage TikTok

Entered in Vertical Video

Objectives

As part of our TikTok strategy, we are looking for MGM icons and characters that will resonate with audiences today. When TikTok trends of fancams of celebrities took over on the platform, we knew we needed to create our own using the one and only Nic Cage! The Cage as fans call him, always creates a moment!

Strategy and Execution

After identifying the many MGM film titles that The Cage appears in, we created our Nic Cage fancam. We highlighted his iconic characters and moments where he is absolutely SERVING looks and paired with the fancam trending audio.

Results

Our Nic Cage fancam video exceeded expectations amounting in over 345k views, nearly 5k shares, and 65k likes, but also in our conversation. Fans were surprised the TikTok came from a brand, and not a user and started tagging the video #CageTok!

Media

Video for MGM Studios | Nicolas Cage TikTok

Entrant Company / Organization Name

MGM Studios

Link

Entry Credits