As part of our TikTok strategy, we are looking for trends that we can hop on to bring our catalog into the limelight in a fun and relevant way. When the TikTok video of “couch guy” went viral, we immediately saw parallels between the girlfriend visiting her boyfriend at college, and Elle Woods showing up at Harvard to surprise Warner.
The #CouchGuy trend achieved over 1.6B views on the platform, and we joined in by poking fun at our own #CouchGuy. We pulled the moment from Legally Blonde where Elle surprises Warner and is shocked to learn that he was engaged to Vivian! We then adapted the clip into the TikTok 9x16 vertical format, added in-app text and overlaid the trending audio.
Fans and followers immediately took notice of our rendition of the trend, calling Warner “the original couch guy” and loving our fun and silly take on the trend as a brand. The video achieved over 1.3M views, 9k shares, 268k likes, and thousands of comments.
