The brief tasked us to produce a set of 13 social videos teasing the experiences awaiting guests when the yet-unbuilt casino opened its doors in Durant, Oklahoma - all wrapped up in a visual style that showcased Choctaw’s distinctive branded color gradients, and with a theme of “multiply the fun” carried across all of them.
We created a set of looping vignettes that abstracted Choctaw’s amenities and experiences into evocative, minimalist setups - in each, multiplying our featured talent with motion-control camera passes, duplication, mirroring, and so forth. We infused the brand colors into our lighting, props, and production design to craft an edgy, fashion-editorial look, that became distinctive for their brand.
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