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From the 14th Annual Shorty Awards

Special PRIDE

Entered in Vertical Video


The objective was to highlight the final season of the Netflix series SPECIAL during Pride Month on TikTok. Special follows a young gay man with cerebral palsy as he branches out from his insular existence in hopes of finally going after the life he wants, and is created by Ryan O'Connell based on his memoir I'm SpecialAnd Other Lies We Tell Ourselves, who also stars in the series that features many talent from the LGBTQ+ and people with disability community.

Strategy and Execution

The strategy was to cut a fun and funny TikTok clip from the series that would resonate and go viral with the LGBTQ+ community. 

We worked in collaboration with TikTok on best practices and trending hashtags to strategize timing and execution.


In just a few days, the TikTok video got upward of 135K views, 12K Likes and comments from fans sharing their love for the video, character, and SPECIAL.


Video for Special PRIDE

Entrant Company / Organization Name

Stage 13


Entry Credits