The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

2021 MTV Video Music Awards

Winner in Live Event Coverage

Finalist in Live Events

Audience Honor in Live Events

Objective

The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. And it isn’t just TV – the VMA experience extends across the social and digital landscape where the biggest moments pop and become part of the cultural conversation. On social, we set out to fuel this conversation through authentic, emotional connections - with fans around the globe in the lead-up through to the live event - to drive year-over-year increases in engagements and streams while expanding the global reach of the VMAs.

Strategy

On every platform and every device, the VMAs were there - launching innovative new partnerships, activating fandoms, covering the show from all angles, and growing the VMAs’ global reach to record levels.

AWARENESS & EXCITEMENT:

SHOW TIME! Coverage on EVERY Platform:

Results

Media

Video for 2021 MTV Video Music Awards

Entrant Company / Organization Name

MTV Entertainment Group and Paramount

Links

Entry Credits