The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

2021 MTV Video Music Awards

Winner in Live Event Coverage

Finalist in Live Events

Audience Honor in Live Events

About this entry

The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. And it isn’t just TV – the VMA experience extends across the social and digital landscape where the biggest moments pop and become part of the cultural conversation. On social, we set out to fuel this conversation through authentic, emotional connections - with fans around the globe in the lead-up through to the live event - to drive year-over-year increases in engagements and streams while expanding the global reach of the VMAs.

Why does this entry deserve to win?

On every platform and every device, the VMAs were there - launching innovative new partnerships, activating fandoms, covering the show from all angles, and growing the VMAs’ global reach to record levels.


SHOW TIME! Coverage on EVERY Platform:



Video for 2021 MTV Video Music Awards

Entrant Company / Organization Name

MTV Entertainment Group and Paramount


Entry Credits