Objectives

The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our reality series "Miz and Mrs." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WWE's biggest Premium Live Events, including WrestleMania.

WWE’s official YouTube channel aims to serve as a 24/7 central hub for the vast majority of WWE’s online video content so that fans have a one-stop location for all their viewing needs, including comprehensive playlists dedicated to weekly televised series, digital-exclusive originals and backstage interviews.

It's this type of seamless integration that has made our social and digital teams the industry standard.

Strategy and Execution

WWE's YouTube channel offers exciting highlights from WWE's many television properties, as well as classic clips from our expansive library of sports-entertainment action, which reaches well beyond WWE's own history to include various other regional and international promotions.

The greatest audience engagement, however, comes from our original content. Our "WWE Now" series keeps our passionate fanbase informed on the latest happenings across all brands. The best and worst of WWE is ranked four times a week in our "Top 10" series, with episodes regularly generating more than 1 million views in three days. Other original series like ”WWE Day Of,” “WWE Game Night,” and "WWE Now" have all generated millions of views.

WWE has launched new live-streaming content brands on YouTube, such as an innovative studio show (“WWE’s The Bump”), which features in-studio and video call-in guests. Live-streamed every Wednesday morning, “WWE’s The Bump” delivers the perfect blend of top-notch analysis and creative segments, ranging from breaking news to surprises catered specifically to guests. Superstars appearing on “WWE’s The Bump” include Seth Rollins, Charlotte Flair, Becky Lynch, Kofi Kingston and Trish Stratus.

Results

• WWE has a total of 85.7 million subscribers on its official YouTube channel.
• WWE is the No. 5 most-viewed channel worldwide on YouTube overall.
• WWE has more than 1 billion social media followers.
• WWE is the No. 1 most-subscribed sports channel on YouTube, significantly ahead of such brands as NBA, MLB, NFL, NHL, ESPN, NASCAR and FIFA.
• WWE is the No. 1 most-viewed sports channel on YouTube.
• The Bella Twins’ YouTube channel has more than 3.48 million subscribers.
• “Brock Lesnar comes calling for Roman Reigns: SummerSlam 2021” received more than 9.6 million views.
• “Indi Hartwell and Dexter Lumis show love conquers all with passionate kiss” garnered more than 15.6 million views.
• "Brock Lesnar lays waste to Roman Reigns and The Bloodline" received more than 10 million views.

Above all, WWE’s YouTube channel represents inclusion and truly has something for everyone. Whether you’re a diehard member of the WWE Universe who wants to relive some of the most memorable moments in WWE history or from the most recent episode of Raw, SmackDown or NXT 2.0, or you’re simply looking for a tasty new dish on “Chef Brie’s Kitchen” – a recurring show on The Bella Twins’ YouTube channel – you’ll have hours of diverse entertainment at your disposal.

WWE on YouTube's network has expanded in recent years to include our original gaming channel UpUpDownDown, which features daily videos of WWE Superstars battling it out in the coolest video games. With more than 2.27 million loyal followers, UpUpDownDown has created a community experience amongst the WWE Universe and gaming aficionados.

Media