The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Whistle

Bronze Distinction in YouTube Presence

Objective

Our Whistle YouTube channel was created in 2006 to bring a sports brand to a Gen Z audience on the social platforms in which they are consuming content. We were focused on building an authentic brand focused on content that is relatable, uplifting and inspiring for a new generation. Through our original content slate of 50+ shows, our YouTube channel constantly delivers brand safe formats that help audiences get to know athletes and entertainers off the court or field.

Strategy

We create inspiring, uplifting, accessible and relatable sports adjacent content for a socially literate Gen Z and Millennial audience. Through our original content slate of 50+ shows, our YouTube channel constantly delivers brand safe formats that help audiences get to know athletes and entertainers off the court or field. We partner with likeminded organizations for brand integrations that naturally tie messaging into our content to organically speak to young audiences. 

Results

Our Whistle YouTube channel has had over 900 million views for January alone. We currently have 2.13M subscribers. Our channel has collected 39,399,000,000 lifetime views approaching 1 billion. Our flagship ‘No Days Off’ series has garnered 300 million+ views all time. In terms of time watched in just minutes we’ve garnered  169,236,000,000 minutes, 2,820,600,000 hours watched and 321,986 years watched.


 

Media

Video for Whistle

Entrant Company / Organization Name

Team Whistle

Link

Entry Credits