The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

The colorable packaging

Winner in Family and Parenting

Objective

The main goal of the activation was to promote the launch of the new Danonino No Added Sugars, a new range of yoghurts which, in addition to being sugar-free, offers new fruit and vegetable combinations (Banana Mango Carrot / Banana Apple Vanilla / Banana Raspberry Beet / Banana Orange Blossom). So how do we capture a child's curiosity for these new flavours ? 

 

Strategy

To do that, Danonino decided to create the first colorable packaging. A creative way for children to learn, understand and appreciate what they're eating. To launch this campaign, we decided to make the packaging available to 23 influencers, as well as parents of the Danonino community. In return, we received hundreds and thousands of beautiful works of art. The packagings were also available to download on Danonino's social platforms for everyone to participate. 

3 of the best propositions were picked out to create a limited edition of these Danonino packs. 

Results

+8M impressions

+250k interactions

+57% engagement rate 

Media

Video for The colorable packaging

Entrant Company / Organization Name

heaven, Danonino

Links

Entry Credits