The main goal of the activation was to promote the launch of the new Danonino No Added Sugars, a new range of yoghurts which, in addition to being sugar-free, offers new fruit and vegetable combinations (Banana Mango Carrot / Banana Apple Vanilla / Banana Raspberry Beet / Banana Orange Blossom). So how do we capture a child's curiosity for these new flavours ?
To do that, Danonino decided to create the first colorable packaging. A creative way for children to learn, understand and appreciate what they're eating. To launch this campaign, we decided to make the packaging available to 23 influencers, as well as parents of the Danonino community. In return, we received hundreds and thousands of beautiful works of art. The packagings were also available to download on Danonino's social platforms for everyone to participate.
3 of the best propositions were picked out to create a limited edition of these Danonino packs.
+8M impressions
+250k interactions
+57% engagement rate
