The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Best Game of All Time Bracket

Winner in Polls & Surveys

Audience Honor in Polls & Surveys

Objective

Working with Hulu, IGN polled its followers across IGN.com and social to determine what is the Greatest Video Game of all time. We wanted Hulu to be able to benefit from IGN's massive reach and bring their live capabilities to people across the Internet, aligining with a young and internet-savvy audience. 

Strategy

We used Polls on IGN.com, @IGN on Twitter, @igndotcom on Instagram Stories, and IGN's YouTube page, and every few days we cut our field of games by half. We added up all the votes from each round, using data to make our cuts, and we updated our bracket on-site and social each round so people knew who made the cut and who got left in the dust. 

Results

The poll resulted in more than 26 million organic votes across social and IGN, blowing away all expectations. It became a highly debated issue across the web, with countless fans making videos and writing articles in favor of their choices. When all was said and done, Forbes called it "A masterclass in social media engagement."

Media

Video for Best Game of All Time Bracket

Entrant Company / Organization Name

IGN Entertainment

Links

Entry Credits