Our objective was to create a social presence on Twitter that interjects Visible’s unique brand truths (transparency, connection, community, innovation, impact and fun) into culture, while fostering a community of engagement. The channel goal was to accelerate awareness through digital word-of-mouth – including social sharing and engagement – while driving traffic to .com whenever possible.
Visible’s overarching vision is to be the most loved brand of the digital generations. We set out to achieve this by demonstrating that they’re not just a wireless carrier, but a brand that shows up for its community, not only through their amazing product, but also through the way they interact with members on social media.
We aim to inspire engagement and meaningful social interactions by sparking communication with our social followers around Visible-related conversations and phone culture, specifically by:
Throughout 2021, the social sentiment of conversation around @Visible was more positive (29%) than each of the brand’s core competitors, which averaged only 21% positive. This positive conversation can be attributed in large part by the brand’s community management initiatives. Additionally, the overall volume of mentions during this time period increased 9% YoY, surpassing 50K total mentions for the first time in the brand’s history.
