The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Happiest Moments

Winner in Video Ad

Objective

Create the organization’s first video brand anthem to connect new audiences, in English and Spanish, to the organization’s mission of freeing innocent people from prison in the United States. Since 1992, the Innocence Project has helped free over 200 innocent people from prison and passed dozens of legal reforms to prevent future injustice. 
 

Strategy

Results

Happiest Moments" ran between July 1st, 2021 and November 29th, 2021, and overall gained 7.2M impressions and continues to be an evergreen spot used for ads, events, and educational purposes. On Facebook and Instagram, the campaign had 1.2M video views, reached 2.1M people, and drove 6M impressions. YouTube drove 500k video views and 1M impressions. Campaigns were also run on Reddit and Twitter which added another 200k impressions. 

Media

Video for Happiest Moments

Entrant Company / Organization Name

Innocence Project, Hayden5

Links

Entry Credits