Our goal in creating the FOX Sports Insider Newsletter from day one has been to create an experience for the consumer that is informative, visually appealing, and most importantly, something that can be fully consumed on a morning train ride or walk to work, and leaves the reader feeling that they’ve received a full days-worth of sports news in that short amount of time.
In order to do that, it takes a full team effort from lead writer Martin Rogers, to our robust team of senior editors, to our design team, to our FOX Bet team. This is a 100% collaborative effort that includes the work of multiple different teams across the FOX Sports brand.
We are the only newsletter in the sports industry that includes a complete 800-plus word column with unique, customized graphic design elements throughout, as well as individualized sections meant to further the consumers’ knowledge of what’s going on in the sports world on a daily basis (Daily TV Guide, Bet of the Day, In Other Words).
The FOX Sports’ newsletter was a concept that was quickly put into motion in conjunction with the 2018 World Cup and has since evolved into one of the biggest success stories within our company, being delivered to 1.1 million inboxes per day.
The newsletter has accumulated a total of 1.1 million subscribers.
The top stories of our newsletter include 1) Dear Trevor: Thank You From The Bottom Of My Heart and 2) Afghan Female Athletes Escape Chaos, Take Steps To Begin New Life.
The top performing story to-date is The Return Of ‘Captain Comeback.'
