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THE 14TH ANNUAL SHORTY AWARDS

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FOX Sports Insider Newsletter

Bronze Distinction in Newsletters

Objective

Our goal in creating the FOX Sports Insider Newsletter from day one has been to create an experience for the consumer that is informative, visually appealing, and most importantly, something that can be fully consumed on a morning train ride or walk to work, and leaves the reader feeling that they’ve received a full days-worth of sports news in that short amount of time.

In order to do that, it takes a full team effort from lead writer Martin Rogers, to our robust team of senior editors, to our design team, to our FOX Bet team. This is a 100% collaborative effort that includes the work of multiple different teams across the FOX Sports brand.

We are the only newsletter in the sports industry that includes a complete 800-plus word column with unique, customized graphic design elements throughout, as well as individualized sections meant to further the consumers’ knowledge of what’s going on in the sports world on a daily basis (Daily TV Guide, Bet of the Day, In Other Words).

Strategy

The FOX Sports’ newsletter was a concept that was quickly put into motion in conjunction with the 2018 World Cup and has since evolved into one of the biggest success stories within our company, being delivered to 1.1 million inboxes per day.

Results

Media

Entrant Company / Organization Name

FOX Sports

Links