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THE 14TH ANNUAL SHORTY AWARDS

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Sésamo Chatbot for Families on the Go

Bronze Distinction in Chatbots

Audience Honor in Chatbots

Objective

In Peru, Venezuelan children who migrated to the country lack access to educational content that supports their learning and education during these adverse experiences. Exposure to displacement threatens their development and jeopardizes the future prosperity, equity and stability of the societies in which they live. These factors are compounded by the stress experienced by caregivers, which tests their ability to provide the constant and protective care that is essential for the healthy development of children.

As the country with the second largest influx of Venezuelan migrants in Latin America, Peru has tested its ability to meet the needs of the smallest—aggravated by the COVID-19 pandemic. It is in this context that we decided to test digital strategies that facilitate access to early learning opportunities and contribute to making early childhood a priority in crisis contexts.

Our goal is to increase access to playful, evidence-based educational content in key locations in Peru. Sesame Workshop uses WhatsApp as an alternative means to facilitate access to learning opportunities, as well as to improve and facilitate access to quality educational content for young children who already benefit from some type of humanitarian assistance. Additionally, improving the service offerings of organizations that are actively responding to the immigration crisis is part of the goal.

Finally, increasing caregivers' access to meaningful tools to support their children's development and encourage positive behavior change on specific topics empowers parents and caregivers to guide children in learning through play initiatives with resources based on the core themes of Sesame.

Strategy

As part of the Juntos Es Mejor Challenge, Sesame Workshop delivered engaging, age-appropriate, and fun educational content via new and innovative digital platforms. Through a chatbot, we distributed resources across a whole-child curriculum to caregivers via WhatsApp. 

Through our local brand, Sésamo, we have integrated our content into an interactive chat response system (chatbot) that can reach families with trusted, impactful educational content tailored to meet their current needs. WhatsApp has been broadly adopted in Latin America and the ongoing pandemic has shown that educational content can be distributed cost-efficiently through this medium, thus creating unique advantages to reaching underserved populations—such as migrants—at scale.

To complement Sesame’s innovative educational delivery solutions and knowledge of young children, we partnered with leading humanitarian organizations working with refugee and migrant children and families in Peru. 

KEY ACTIVITIES

CHALLENGES

Results

The Sésamo chatbot was monitored permanently during the project using data analytics provided by Turn.io and direct surveys pushed periodically to users on relevance, usage and shareability of content.

On the platform, contents for humanitarian response are cataloged with the humanitarian project code (HMP). Some of the results are:

Media

Video for Sésamo Chatbot for Families on the Go

Entrant Company / Organization Name

Sesame Workshop

Links

Entry Credits