THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

16th Annual Winners and Honorees

Campaign

Brand Awareness Campaign

STōK Cold Brew Coffee + Wrexham AFC | Partnership Campaign
Harvest Creative, Danone N.A In House Agency, STōK Cold Brew Coffee (Danone North America)
Winner Crash Coverage
The Kitchen North America, Kraft Heinz
Gold Digital Voices x DoorDash: Sparking Brand Love
Digital Voices, DoorDash
Silver Save Another Way (...the Lidl Way)
Coolr, Lidl
Bronze How Carnation Milk and a Grandma Dominated TikTok
Reach Agency, Carnation
Audience Honor

Global Campaign

Spider-Man: Across The Spider-Verse - Digital & Social Media Campaign
Sony Pictures Entertainment
Winner, Audience Honor

Launch Campaign

Indie Game Joe
Indie Game Joe
Winner Old school favorites, new school standards
Dialogue New York, Little Spoon
Gold Blind to Brows
Artisan Council, NYX Professional Makeup
Silver Bulls 2023-24 Schedule Release
Chicago Bulls
Bronze The Chocolate Bar by Baileys Chocolate
Forsman & Bodenfors, Baileys
Audience Honor

Multi-Platform Campaign

Scream VI
Armed Mind, Paramount
Winner #SaveBaconHairs
The Kitchen North America, Kraft Heinz
Gold 25 Years in Search
Google
Silver Planet Earth III
BBC Studios
Bronze DOUBLER by GOLD RUSH
PPK, Florida Lottery
Audience Honor

Regional Campaign

La Casa de los Famosos Mexico
TelevisaUnivision
Winner, Audience Honor

Campaign by Diverse-Owned Businesses

Good Omens S2 | The Ineffable Social Campaign
Cynosure Creative Agency, Amazon Studios
Winner, Audience Honor Black Kitchen Initiative
Wieden+Kennedy New York, Heinz
Gold Breath for All
Nazar Works
Silver 5GRV: Viva Las Vegas
Alpha Precision Media, Alpha Precision Media
Bronze

Integrated Campaign

Barbie The Movie Marketing Campaign
Barbie
Winner Invis Is Drama Free
Digitas, Align Technology, Inc
Gold Barbie Breaks Out The Box (Office)
Hearts & Science, Warner Bros.
Silver Driving Change - how a chatbot brought more women aboard
Cubaka, Avanti West Coast
Bronze Always, FairPrice (50th Anniversary)
FairPrice Group
Audience Honor

Local Campaign

Centering People, Place and Power: San Francisco Foundation’s 75th anniversary
History Factory, San Francisco Foundation
Winner Yummy K's
Edelman Canada, Knorr Canada (Unilever)
Gold "Blood, Sweat & 100 Years" Centennial Campaign
Boston Bruins
Silver The 404 Kit
Chemistry, Atlanta United
Bronze NYC Health + Hospitals NYC Care "Doctor PSA" Video Series
NYC Health + Hospitals, NYC Care program
Audience Honor

Rebrand Campaign

Gushers and Fruit By The Foot: A Modern Social Media Rebrand
The Social Lights, General Mills
Winner Slurpee Rebrand: Anything Flows
7-Eleven, Dentsu, Safari Sundays
Gold New York City Tourism + Conventions Rebrand
New York City Tourism + Conventions, New York City Tourism + Conventions
Silver Get It
dentsu X, Allwyn North America
Bronze TJP Agency Rebrand
TJP, TJP
Audience Honor

Social Good Campaign

#TakeItDown
WRTHY, ChildFund International
Winner Breath for All
Nazar Works
Gold The Longest Wait
Carmichael Lynch, Subaru of America
Silver Fixing the bAIs
MullenLowe MENA FZ LLC, Aurora50
Bronze I’m (Not) Fine
We Are Social, Pringles Canada x Movember
Audience Honor

Content and Media

Blog & Micro-blog

Smile Train Stories
Smile Train
Winner Discover Universal Blog
Universal Destinations & Experiences
Audience Honor, Gold University Hospitals Patient Growth
University Hospitals, Cleveland
Silver

Branded Content

Google Black-Owned Friday 2023
Google
Winner The ‘I Love You, Acrobat’ Campaign
Adobe
Gold #SaveBaconHairs
The Kitchen North America, Kraft Heinz
Silver Samsung Galaxy: The Ultimate Unboxing
tms, Samsung Electronics America
Bronze Starbucks “Pumpkin Like It’s 2003”
The Foundry at Dotdash Meredith in partnership with SPARK, Starbucks
Audience Honor

Contest or Promotion

Crash Coverage
The Kitchen North America, Kraft Heinz
Winner Gordon Ramsay’s Food Stars Dollar Bill AR stunt
FOX Entertainment
Gold State Farm Super Bowl 2023: The Big Game Came to US!
State Farm
Silver Marriott Bonvoy Moments: One Point Drops
Marriott Bonvoy
Bronze Barefoot Bandwagon Box
Praytell, Barefoot Wine
Audience Honor

Data Visualization

Harvard Engineering School Faculty Explorer
The DataFace, Harvard Engineering School
Winner The Sprout Social Index: 2023 State of Social Media Report
Sprout Social
Audience Honor

Filter/Lens

2023 MTV VMAs: Best New Artist Voting Lens
MTV Entertainment Studios
Winner Psnap AR Lens
21 Grams, Butler/Till, VTAMA cream by Dermavant Sciences, Inc.
Audience Honor

Meme, GIF, & Emojis

Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
Loop, Paramount
Winner The Unhinged Story of Totino's Instagram Success With Gen-Z
The Social Lights, General Mills
Gold The Cheesecake Factory x Travis Kelce: Fashion Icons
EssenceMediacom, The Cheesecake Factory
Audience Honor, Silver Howling Success - Wolf Pack In-Game Reward Activation
Blizzard Entertainment
Bronze

Single Post or Activation

Bobbie: “Dear Restaurants: Please Install Changing Tables In Your Men’s Restroom”
Bobbie
Winner, Audience Honor "Governor Barbie"
Authentic, Governor Gretchen Whitmer
Gold Hotel Freebies
Super.com
Silver Hellmann’s Will Levis “Mayo For Life”
Hellmann's Mayonnaise
Bronze

Brand Voice

Jake Social
TMA, State Farm
Winner, Audience Honor Yes Peacocks Make Sound
Peacock
Gold Blue Man Group's Brand Voice Without Words
Blue Man Group Holdings Newco, LLC
Silver

Branded Series

Redesigning Signs Series
kvell collective, Adobe
Winner Duolingo - 'Living With Lily'
Loop, Duolingo
Gold May the Right Parts Win: eBay Presents “Between 2 Rides”
The Many, eBay
Silver Make Up Over Makeup
Madwell, e.l.f. Cosmetics
Bronze Richer Lives
SoFi
Audience Honor

Copywriting

Red White & Royal Blue Social Campaign
MOCEAN, Amazon MGM Studios
Winner The Muppets of Sesame Street on Social
Sesame Workshop
Gold Go The Extra Inch with Inch's Cider
Whalar, Inch's Cider
Silver Diablo IV Liberation Letter - A Sinister Symphony of Engagement
Blizzard Entertainment
Bronze Chucky
Legion Creative, USA/SyFy
Audience Honor

Email & Newsletter

LA2050 Newsletter
LA2050
Winner Marriott Bonvoy Traveler Email Newsletter
Marriott International
Audience Honor

Hashtag

#BGisBack
WNBA
Winner, Audience Honor

Micro-Site

Google Search Playground
Google
Winner, Audience Honor YETI: Map The Gaps
None, YETI
Gold Seahawks Throwback
Seattle Seahawks
Silver Driving While Black
Goodby Silverstein & Partners and Critical Mass, Courageous Conversation Global Foundation
Bronze

User-Generated Content

#FindTheKetchupBoatGuy
The Kitchen North America, Kraft Heinz
Winner Croctober 2023
Digitas, Crocs
Audience Honor, Gold Crash Coverage
The Kitchen North America, Kraft Heinz
Silver Macsterpiece
The Kitchen North America, Kraft Heinz
Bronze

Design

Animation

It's Time For Supreme Court Term Limits
Brennan Center for Justice
Winner Goosebumps CGI Slappy
Disney Branded Television
Gold A Lenovo TrackPoint Halloween (2023)
Lenovo
Silver DreamWorks' The Bad Guys: A Very Bad Holiday "12 Days of Being Bad"
Saylor, DreamWorks Animation
Bronze Teenage Mutant Ninja Turtles: Mutant Mayhem TOYS Recreate NEW Movie! 🐢
Nickelodeon, Nickelodeon
Audience Honor

Brand Identity

Context Changes Everything
Wieden+Kennedy New York, Bloomberg Media
Winner, Audience Honor

Generative AI

Face of Finance
SoFi
Winner Fixing the bAIs
MullenLowe MENA FZ LLC, Aurora50
Gold Evil AI
Powster, STUDIOCANALUK
Silver Spider-Man: Across The Spider-Verse - AI Spidersonas
Sony Pictures Entertainment
Audience Honor, Bronze

Images

French's Mustard Skittles
Fitzco, McCormick & Company
Winner MB Traveler - The Masked Dancers of Indonesia
Marriott International
Audience Honor

UX/UI

The Hidden Power of Feelings
Instrument, Microsoft
Winner, Audience Honor

Website/App

YETI: Map The Gaps
None, YETI
Winner #BeKind365
Born This Way Foundation, Born This Way Foundation
Gold Seahawks Throwback
Seattle Seahawks
Silver FLVR Food Entertainment
D3 (PepsiCo Foods US In-House Agency), PepsiCo Foods US
Audience Honor

Art Direction

French's Mustard Skittles
Fitzco, McCormick & Company
Winner, Audience Honor Driving While Black
Goodby Silverstein & Partners and Critical Mass, Courageous Conversation Global Foundation
Gold Sylvania EyeCARe
Fitzco, OSRAM Sylvania
Silver Google Black-Owned Friday 2023
Google
Bronze

Brand Redesign

Boston Bruins - Centennial Branding
Boston Bruins
Winner, Audience Honor

Graphic Art

Hondashi. The Seasoning Saga.
Cappuccino / Weber Shandwick Collective, Hondashi / Ajinomoto
Winner eBay – Born A Sneakerhead
The Many, eBay
Gold Marriott Bonvoy's Grand Prix Destination Guides
Marriott Bonvoy
Audience Honor

Sound & Music

The Age of AI and Our Human Future
Sandblast Productions, Schmidt Futures
Winner Citi Travel: Way to Go
Publicis One Team, Citi
Audience Honor

Visual Effects

Citadel "Deepfake" Trailer
Digital Domain/Amazon Studios
Winner, Audience Honor

Industry

Auto

The Longest Wait
Carmichael Lynch, Subaru of America
Winner, Audience Honor May the Right Parts Win: eBay Presents “Between 2 Rides”
The Many, eBay
Gold Sylvania EyeCARe
Fitzco, OSRAM Sylvania
Silver Welcome Back to the Commute
INNOCEAN USA, Hyundai Motor America
Bronze

Business to Business

The 7 Wonders Challenge
Travelport
Winner Deel - "This Is Fine"
Loop, Deel
Audience Honor, Gold Breaking the Rules of Work and TikTok
Swift, Upwork
Silver The Who’s Who of Podcast Listening
SiriusXM Media
Bronze

Education

Duolingo - 'Living With Lily'
Loop, Duolingo
Winner The Met Replica
Verizon Creative Marketing, Verizon
Gold ONE Creator Lab – Launch
The One Club for Creativity, TikTok
Silver Crayola Creativity Week
Crayola
Bronze Socially Smart Education: DP Education's Mastery in Leveraging Social Media for Modern Learning
DP Education of Dhammika & Priscilla Perera Foundation
Audience Honor

Family and Parenting

Bobbie: Pass Momnibus Now
Bobbie
Winner The Mama's Den Podcast
Black Love
Audience Honor

Fitness, Health, & Wellness

On This Repisode of High School Summer Pass
Barkley, Planet Fitness
Winner Special Olympics: "Yeah, I Am Special"
Tombras, Special Olympics
Audience Honor

Gaming

The Met Replica
Verizon Creative Marketing, Verizon
Winner Subway Surfers x PlanetPlay x J Balvin
SYBO
Audience Honor

Hospitality

DoubleTree x Cookie Monster
Fitzco, Hilton
Winner, Audience Honor

Live Events

The Met Replica
Verizon Creative Marketing, Verizon
Winner 2023 MTV Video Music Awards
MTV Entertainment Studios
Gold Twitch Social x TwitchCon Las Vegas 2023
Twitch X DEPT®
Audience Honor

Non-Profit

Special Olympics: "Yeah, I Am Special"
Tombras, Special Olympics
Winner, Audience Honor LEAD FROM BEHIND - Sh*t Talk
Colorectal Cancer Alliance
Gold PLAY BY THE RULES
PopShorts, Wunderman Thompson Seattle, International Committee of the Red Cross
Silver Driving While Black
Goodby Silverstein & Partners and Critical Mass, Courageous Conversation Global Foundation
Bronze

Pharma & Healthcare

Mis[s]diagnosed
MullenLowe MENA McCann Health Middle East, Organon
Winner Invis Is Drama Free
Digitas, Align Technology, Inc
Gold Smashing Stigma
Wisp
Silver Psnap AR Lens
21 Grams, Butler/Till, VTAMA cream by Dermavant Sciences, Inc.
Audience Honor, Bronze

Restaurants

Growflation
Media Experts, Pizza Pizza
Winner Refreshingly Real
Chemistry, Five Guys
Audience Honor

Social Activism

"Governor Barbie"
Authentic, Governor Gretchen Whitmer
Winner Fixing the bAIs
MullenLowe MENA FZ LLC, Aurora50
Gold #TakeItDown
WRTHY, ChildFund International
Silver See Me – Heritage Month Campaign (2023)
MTV Entertainment Studios
Bronze Indisputable
TYT, TYT
Audience Honor

Technology

The Most Searched Songwriter
Google
Winner Google Chrome Speed Challenge
ATTN:, EssenceMediacom and Google Chrome
Gold JBLiens Ear-n-vasion
JBL
Silver Museum of the Future
FCB Kinnect, Lenovo x Intel
Audience Honor, Bronze

Travel & Tourism

Driving Change - how a chatbot brought more women aboard
Cubaka, Avanti West Coast
Winner All Aboard means All Aboard: How Travel Companion restored passenger confidence
Cubaka, Avanti West Coast
Gold Project PTO (Tripadvisor x Corona)
Wanderlab at Tripadvisor
Audience Honor, Silver

Beauty

The Unbreakable Instrument
Weber Shandwick, Nexxus
Winner NYX Beauty Bestie: Ur always-on makeup BFF
NYX Professional Makeup
Gold The Invisible Woman Campaign
Laura Geller Beauty
Silver Dieux Skin cashes in on TikTok Shop with partner Iced Media
Iced Media, Dieux Skin
Bronze How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
Reach Agency, Nexxus | Unilever
Audience Honor

Consumer Brand

Barbie The Movie Marketing Campaign
Barbie
Winner Orkin: From Bug Week To Beyond
Acadia, Orkin
Audience Honor

Entertainment

Barbie Breaks Out The Box (Office)
Hearts & Science, Warner Bros.
Winner Scream VI
Armed Mind, Paramount
Gold America's Got Talent - Social's Biggest Stage
NBCUniversal
Silver MEAN GIRLS (2024) | DIGITAL CAMPAIGN
Paramount Pictures
Bronze Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes
Think Jam, Lionsgate
Audience Honor

Financial Services

DBS TableTok
DBS Bank
Winner Multiple Taylors
GSD&M, Capital One
Audience Honor

Food & Beverage

From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Day One Agency, Chipotle Mexican Grill
Winner Haunted HI-CHEW
MullenLowe U.S., HI-CHEW
Audience Honor, Gold Cheetos Duster 2.0
OMD U.S., Frito Lay North America, Amazon
Silver #SaveBaconHairs
The Kitchen North America, Kraft Heinz
Bronze

Government & Politics

The Army - Salute to Summer
OMD U.S., The Army
Winner "Governor Barbie"
Authentic, Governor Gretchen Whitmer
Gold Los Angeles Metro: "More Trains, More Often"
Los Angeles County Metropolitan Transportation Authority
Audience Honor, Silver Endangered Species Act (ESA) 50th Anniversary Campaign #ESA50
U.S. Fish and Wildlife Service
Bronze

Insurance

Jake Social
TMA, State Farm
Winner, Audience Honor The General Sound Studio
Energy BBDO, The General
Gold

News & Media

Gaza War Coverage | AJE X
Al Jazeera Digital
Winner Start Here
Al Jazeera Digital
Gold The Young Turks
TYT, TYT
Audience Honor, Silver

Pets & Animals

Hilton's Suite Stay for Wisp
Hilton
Winner The Longest Wait
Carmichael Lynch, Subaru of America
Gold Better when it's BONKERS
Rhodes Pet Science, BONKERS
Audience Honor, Silver

Real Estate

Through The Lens Of - Presenting Luxury Real Estate in the Style of Famous Directors
SERHANT. Studios, SERHANT.
Winner Enes Yilmazer YouTube Channel
Enes Yilmazer
Audience Honor

Retail & E-Commerce

Abercrombie: Re-inventing An Iconic Legacy Brand
IF7, Abercrombie
Winner Met Gala Debut
EssenceMediacom, eBay
Gold eBay – Born A Sneakerhead
The Many, eBay
Silver Save Another Way (...the Lidl Way)
Coolr, Lidl
Bronze Walmart Holiday: Hello Holidays
Zenith | PubW, Walmart
Audience Honor

Sports

Pat Mahomes Plays Catch Over the Sphere for Super Bowl LVIII
We Are Social Sport US, adidas
Winner You Can’t Clip These Wings
Orioles
Gold #NFLCreatorOfTheWeek
Whalar, National Football League
Silver Johnnie Walker “Watch Women’s Sports” Campaign
Johnnie Walker
Audience Honor, Bronze

Television

The Voice | Television to TikTok Takeover
NBCUniversal
Winner Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Sony Pictures Television
Gold Power Book II: Ghost Season 3 Social Campaign
STARZ Entertainment LLC.
Silver Sopranos 25th Anniversary
Deep Focus, HBO
Bronze Percy Jackson and the Olympians Social Campaign
Disney Branded Television
Audience Honor

Wine, Beer & Spirits

THE GAME-CHANGING BROADCAST
HNK LAB WPP, HEINEKEN
Winner Devassa Tropicaê presents Frutassa
HNK LAB WPP, HEINEKEN
Gold Quest for Craft
The Balvenie Single Malt Scotch Whisky, The Balvenie Single Malt Scotch Whisky
Silver Barefoot Bandwagon Box
Praytell, Barefoot Wine
Audience Honor, Bronze

Influencer & Celebrity Partnership

Instagram Partnership

15 Minutes of Flavor
The Kitchen North America, Kraft Heinz
Winner The Chocolate Bar by Baileys Chocolate
Forsman & Bodenfors, Baileys
Audience Honor, Gold #CatchABreak
Social Panga & Eleve Media, KitKat India
Silver #SpikevaxPartner Community
Coegi, Moderna
Bronze

Other Platform Partnership

Search Moist
The Kitchen North America, Kraft Heinz
Winner P&G Battle of the Paddles
Procter & Gamble (P&G)
Gold Pinterest Shopping Spotlight: Lady Gaga for Born This Way Foundation and Cotton On
Pinterest
Audience Honor

Multi-Platform Partnership

Stumble Guys X MrBeast
Scopely
Winner The Most Searched Songwriter
Google
Gold e.l.f. Cosmetics: eyes.lips.face.sticky.
SHADOW
Silver Twiggy Full Circle
EssenceMediacom, eBay
Bronze Artists Against Book Bans
MoveOn
Audience Honor

TikTok Partnership

Crash Coverage
The Kitchen North America, Kraft Heinz
Winner State Farm Super Bowl 2023: The Big Game Came to US!
State Farm
Audience Honor

YouTube Partnership

Google Black-Owned Friday 2023
Google
Winner #NFLCreatorOfTheWeek
Whalar, National Football League
Gold Quest for Craft
The Balvenie Single Malt Scotch Whisky, The Balvenie Single Malt Scotch Whisky
Silver Country’s New Crop - Celebrating Thomas Rhett’s 20 Number Ones (Presented by Fritos on YouTube Music
FlyteVu Agency, Fritos
Audience Honor, Bronze

Metaverse

Artificial Intelligence

Decorify
Wayfair
Winner Smoothie King: A Summer Fling to the X-treme
Barkley, Smoothie King
Audience Honor

Immersive

eBay – Vault Trials
The Many, eBay
Winner The Met Replica
Verizon Creative Marketing, Verizon
Gold Gamefam, Havas Play & Livewire Launch First Brand Integration in Fortnite Creative Game
Gamefam, Havas Play, Havas Entertainment & Livewire, Altitude Films
Audience Honor, Silver Warner Music Group, NFL, Intuit & Gamefam launch first-ever Super Bowl concert in Roblox
Gamefam, Warner Music Group, NFL & Intuit
Bronze

NFTs

Lamborghini: The Epic Road Trip
INVNT.ATOM, Lamborghini
Winner, Audience Honor

Extended Reality

The Met Replica
Verizon Creative Marketing, Verizon
Winner, Audience Honor Netflix Sex Education Reels Campaign
Vertex CGI
Gold Coca-Cola® Y3000
Sawhorse Productions and Virtue, Coca-Cola
Silver Devassa Tropicaê presents Frutassa
HNK LAB WPP, HEINEKEN
Bronze

Interactive Content

The Met Replica
Verizon Creative Marketing, Verizon
Winner Walmart Discovered
Sawhorse Productions, Walmart
Gold The Bomb Pop Update
GALE, Bomb Pop
Audience Honor, Silver The Citadel Network: Meta Chatbot Experience
Part 4, Amazon MGM Studios
Bronze

Overall Presence

Facebook Presence

Food Network Social Media Platforms
Food Network
Winner Southwest Airlines Soars on Facebook
Southwest Airlines
Audience Honor

LinkedIn Presence

The Female Quotient
The Female Quotient
Winner, Audience Honor

Other Platform Presence

AT&T Fiber x Fortnite: Warp Speed Tour
Hearts & Science, AT&T
Winner Tinder on Threads
Movers+Shakers, Tinder
Audience Honor

X Presence

WoWifying the World
Blizzard Entertainment
Winner Merriam Webster | Noun | Overall Twitter (X) Presence
Merriam-Webster
Gold Al Jazeera English X
Al Jazeera Digital
Audience Honor, Silver Muted Words - X Presence
Ayzenberg, Riot Games
Bronze

Instagram Presence

The Unhinged Story of Totino's Instagram Success With Gen-Z
The Social Lights, General Mills
Winner Pixar's Instagram Presence
Pixar
Gold Bobbie Instagram: @Bobbie
Bobbie
Silver ‘grammable | adjective | suitable to be posted on the Instagram photo-sharing service
Merriam-Webster
Bronze Beyond Vitamins: NatureMade's Instagram Journey to Joyful Living
The Evoke Agency, NatureMade Vitamins
Audience Honor

Multi-Platform Presence

Jake Social
TMA, State Farm
Winner FLVR Food Entertainment
D3 (Frito-Lay In-House Agency), PepsiCo Foods US
Gold Al Jazeera English Social Platforms
Al Jazeera Digital
Silver Yellowjackets Social Campaign
Paramount+ with SHOWTIME
Bronze Percy Jackson and the Olympians Social Campaign
Disney Branded Television
Audience Honor

TikTok Presence

Google Pixel
Google Pixel
Winner Jeopardy! Does TikTok
Sony Pictures Television
Gold Pixar's TikTok Presence
Pixar
Silver How Carnation Milk and a Grandma Dominated TikTok
Reach Agency, Carnation
Bronze Rascals #1 Diaper Brand on TikTok
Rascals
Audience Honor

YouTube Presence

Duolingo - 'Living With Lily'
Loop, Duolingo
Winner MoMA's YouTube Channel
The Museum of Modern Art
Gold Peacock on YouTube
Peacock
Silver Club Shay Shay
The Volume
Audience Honor, Bronze

Podcast

Art & Culture Podcast

Dear Hollywood
Crispy Chicken, Alyson Stoner
Winner Black Kitchen Initiative
Wieden+Kennedy New York, Heinz
Gold Cirque du Sound
Cirque du Soleil
Audience Honor, Silver Bizarre History
ATTN:, Audible
Bronze

Lifestyle & Entertainment Podcast

The Black Fat Femme Podcast
The Black Fat Femme Podcast
Winner HBO's Succession Podcast
HBO
Gold On Purpose with Jay Shetty
Jay Shetty
Audience Honor

Other Podcast Genres

Michelle Redo on Memoirs and Embracing the Unknown
Cansulta
Winner Mobituaries with Mo Rocca
Paramount/iHeart
Gold Hindnsight
Al Jazeera Digital
Silver The White House 1600 Sessions
Haddad Media, White House Historical Association
Audience Honor

Science & Technology Podcast

Ologies with Alie Ward
Ologies with Alie Ward
Winner IRL: Online Life is Real Life, Season 7
Mozilla Foundation
Audience Honor, Gold SAPIENS
SAPIENS, Chip Colwell
Silver

True Crime & Documentary Podcast

Gooned
Gooned Podcast
Winner Betrayal Season 2
Glass Podcasts
Gold Agent of Betrayal: The Double Life of Robert Hanssen
Paramount
Audience Honor, Silver

Branded Podcast

Today's Tips
AARP Studios
Winner Richer Lives
SoFi
Gold About The Journey
Marriott International
Silver Shopify Masters
Shopify
Audience Honor

Health & Wellness Podcast

Fertility FM with Whitney Port
We Are Social + Narrative, CCRM Fertility
Winner Chasing Sleep
Ruby, the iHeartMedia Branded Audio Studio, Spark Foundry, Mattress Firm
Gold Counting On Us
ACH Child and Family Services
Audience Honor, Silver Milk Drunk by Bobbie
Full Picture Productions, Bobbie Baby Co.
Bronze

News & Politics Podcast

The Negotiators
Doha Debates and Foreign Policy
Winner The Damage Report
TYT, TYT
Audience Honor

Podcast Mini Series

Necessary Tomorrows
Doha Debates, Imposter Media, and Wolf and the Door Studios
Winner The Lost Olympians
ATTN:, Iron Ocean Films, 1310 Productions, Audible
Audience Honor, Gold Halloween Horror Nights' Haunted Tales (Discover Universal Podcast)
Universal Destinations & Experiences
Silver Agent of Betrayal: The Double Life of Robert Hanssen
Paramount
Bronze

Sports Podcast

New Heights with Jason and Travis Kelce
Wave Sports + Entertainment
Winner, Audience Honor Nightcap
The Volume
Gold The Joel Klatt Show: Big Noon Conversations
FOX Sports
Silver All the Smoke
Paramount/iHeart
Bronze

Single Platform

Facebook

Taking Delta’s SkyMiles Life Facebook Group Beyond Social
Delta Air Lines
Winner, Audience Honor

LinkedIn

Bringing Mercedes-AMG PETRONAS Formula 1 Team Leaders to LinkedIn for Marriott Bonvoy
Marriott Bonvoy
Winner, Audience Honor

TikTok

Scream VI - Ghostface Kills TikTok
Armed Mind, Paramount Pictures
Winner Special Forces: World’s Toughest Test TikTok Challenge
FOX Entertainment
Gold How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
The Social Lights, General Mills
Silver From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Day One Agency, Chipotle Mexican Grill
Bronze TOSTITOS Remixer
D3 (PepsiCo Foods US In-House Agency), Tostitos
Audience Honor

YouTube

May the Right Parts Win: eBay Presents “Between 2 Rides”
The Many, eBay
Winner Motel 6 Second Ads
Barkley, Motel 6
Gold #NFLCreatorOfTheWeek
Whalar, National Football League
Silver TheSoul Publishing and Crayola: Digital Creativity Unleashed on YouTube
TheSoul Publishing, Crayola
Bronze Club Shay Shay
The Volume
Audience Honor

Instagram

Marvel Studios' Loki Season 2
The Walt Disney Studios
Winner, Audience Honor

Other Platform

Veterans Community Project :: Homeless Listings
Barkley, Veterans Community Project
Winner, Audience Honor 2023 MTV VMAs Best New Artist Voting Lens on Snapchat
MTV Entertainment Studios
Gold Smoothie King: Smoothie No-Hander
Barkley, Smoothie King
Silver

X (formerly Twitter)

The Cheeky Strategy: Universal Destinations on X/Twitter
Universal Destinations & Experiences
Winner Al Jazeera Digital Newsroom
Al Jazeera Digital
Audience Honor, Gold

Strategy & Engagement

Brand Partnership

Empirical x Doritos Nacho Cheese Spirit
OMD U.S., Doritos
Winner The Met Replica
Verizon Creative Marketing, Verizon
Gold STōK Cold Brew Coffee + Wrexham AFC | Partnership Campaign
Harvest Creative, Danone N.A In House Agency, STōK Cold Brew Coffee (Danone North America)
Silver White Claw CLAW™ Saver
VCCP US, White Claw
Bronze Courtyard by Marriott Ultimate NFL Fan Rooms 2023
Courtyard by Marriott on behalf of Marriott International
Audience Honor

Community Management

#TakeItDown
WRTHY, ChildFund International
Winner Red White & Royal Blue Social Campaign
MOCEAN, Amazon MGM Studios
Gold Delta Air Lines Reply Connects a Kid to His Broadway Dreams
Delta Air Lines
Silver Muted Words - Community Management
Ayzenberg, Riot Games
Bronze One Piece Social Campaign
Part 4, Netflix
Audience Honor

CTV/OTT

Brave New Art
FCB Kinnect, Lenovo x Intel
Winner Windmill - The AC That Sells Itself
Bacon and Eggs Media, Windmill Air
Gold Walmart Holiday: Hello Holidays
Zenith | PubW, Walmart
Audience Honor

Earned Media

Translators
Weber Shandwick, McCann Detroit and Casanova//McCann, U.S. Bank
Winner Croctober 2023
Digitas, Crocs
Gold The Most Searched Songwriter
Google
Silver #FindTheKetchupBoatGuy
The Kitchen North America, Kraft Heinz
Bronze Barefoot Bandwagon Box
Praytell, Barefoot Wine
Audience Honor

Event & Experiential

Search Moist
The Kitchen North America, Kraft Heinz
Winner SEPHORiA: House of Beauty
On Board Experiential, Sephora
Gold Dare in the Air
MullenLowe MENA, SKYDIVE DUBAI
Silver Play by the Rules
Wunderman Thompson Seattle (now VML), International Committee of the Red Cross
Bronze Doritos Mart
TMA, Frito-Lay: Doritos
Audience Honor

Humor

Burn the Burns
McKinney, Little Caesars
Winner Chuck E. Cheese Weddings
Material, Chuck E. Cheese
Gold Crash Coverage
The Kitchen North America, Kraft Heinz
Silver Jack in the Box | TikTok Channel
Conscious Minds Studios, Jack in the Box
Bronze Fruit of the Loom Brings the Beloved Fruit People to TikTok
GSD&M, Fruit of the Loom
Audience Honor

Insights & Trends

15 Minutes of Flavor
The Kitchen North America, Kraft Heinz
Winner Run on Heinz
The Kitchen North America, Kraft Heinz - Heinz
Gold Napoleon - Conquering the "There's Nothing We Can Do" Trend
Sony Pictures Entertainment
Audience Honor

LGBTQ Community Engagement

Invisible Flags
INNOCEAN USA, Gilbert Baker Foundation
Winner Proud of Us Series
kvell collective, Adobe Photoshop Express
Gold Not Just For Show
We Are Social, Prime Video Canada
Audience Honor, Silver Max Presents: The Art of Drag
Max
Bronze

Multicultural Community Engagement

Welcome Home Jars
The Kitchen North America, Kraft Heinz
Winner Google Black-Owned Friday 2023
Google
Gold NGLmitú x Walmart Filmmaker Mentorship Program
NGLmitú, Walmart
Silver Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"
IW Group, Jack Daniel's Tennessee Honey
Bronze Power Book II: Ghost Season 3 Social Campaign
STARZ Entertainment LLC.
Audience Honor

On a Shoestring

Veterans Community Project :: Homeless Listings
Barkley, Veterans Community Project
Winner Smoothie King: A Summer Fling to the X-treme
Barkley, Smoothie King
Gold The Impossible NIL Deal
Solve, Sunoco
Silver Driving While Black
Goodby Silverstein & Partners and Critical Mass, Courageous Conversation Global Foundation
Bronze EF Ultimate Break — The Bucket
EF Ultimate Break
Audience Honor

Paid & Amplification

JBLiens Ear-n-vasion
JBL
Winner Cruel Summer Tumblr Takeover
Freeform
Gold Percy Jackson and the Olympians Main Quest Story Selector
Disney Branded Television
Audience Honor, Silver Refreshingly Real
Chemistry, Five Guys
Bronze

Public Service Announcement

LEAD FROM BEHIND - Sh*t Talk
Colorectal Cancer Alliance
Winner #TakeItDown
WRTHY, ChildFund International
Gold Mis[s]diagnosed
MullenLowe MENA McCann Health Middle East, Organon
Silver Driving While Black
Goodby Silverstein & Partners and Critical Mass, Courageous Conversation Global Foundation
Bronze Self-Reflect Before You Self-Check
UpHouse Inc., UFCW Local 832
Audience Honor

SEO & SEM

HOW x Built
HOW, BUILT Protein Bars
Winner, Audience Honor

Storytelling

Fruit of the Loom Brings the Beloved Fruit People to TikTok
GSD&M, Fruit of the Loom
Winner The Undeniable Truth
United States Holocaust Memorial Museum, Formerly Known As (FKA Creative Agency) Impatient Cow Productions
Gold Quest for Craft
The Balvenie Single Malt Scotch Whisky, The Balvenie Single Malt Scotch Whisky
Silver "Governor Barbie"
Authentic, Governor Gretchen Whitmer
Bronze # BeAWelcomer | Stories of Welcome
Soze, Welcome.US
Audience Honor

Call to Action

#FindTheKetchupBoatGuy
The Kitchen North America, Kraft Heinz
Winner Hidden Healers
MTV Entertainment Studios
Gold #TakeItDown
WRTHY, ChildFund International
Silver Search Moist
The Kitchen North America, Kraft Heinz
Bronze #AccessibleAirTravel
Muscular Dystrophy Association
Audience Honor

Creative Use of Technology

Run on Heinz
The Kitchen North America, Kraft Heinz - Heinz
Winner YETI: Map The Gaps
None, YETI
Gold Coca-Cola Vending Machine - Revolutionizing refreshment
Arcadia Creative Studio, Snapchat
Audience Honor

Customer Experience

FanDuel Digital Engagement Team
FanDuel
Winner, Audience Honor

Employee Engagement

J.P. Morgan Wealth Management Advisor LinkedIn Program
J.P. Morgan Wealth Management
Winner The Personality Hires: Building a Brand through Employee-Centric Content
NoGood, NoGood
Audience Honor

Gamification

The Met Replica
Verizon Creative Marketing, Verizon
Winner Google Search Playground
Google
Gold The State Farm Gamerhood Challenge 2023
State Farm
Audience Honor, Silver Ultimate Road Trips
EssenceMediacom, Shell
Bronze

Innovative Media Buying Strategy

Barbie Breaks Out The Box (Office)
Hearts & Science, Warner Bros.
Winner Bose US & Amazon STV Black Friday Football
VaynerMedia, Bose
Gold Bose US & iHeart Media House of Music
VaynerMedia, Bose
Silver JCPenney Holiday GiftBot
dentsu X, JCPenney, Merkle, & Zeals, JCPenney
Audience Honor

Integration with Live Television

Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
Loop, Paramount
Winner Jake and The Kelces
State Farm
Audience Honor, Gold 2023 MTV Video Music Awards
MTV Entertainment Studios
Silver

Micro-Influencer Strategy

Macsterpiece
The Kitchen North America, Kraft Heinz
Winner Museum of the Future
FCB Kinnect, Lenovo x Intel
Gold Search Moist
The Kitchen North America, Kraft Heinz
Silver FLVR Food Entertainment
D3 (Frito-Lay In-House Agency), PepsiCo Foods US
Audience Honor

Music & Dance

The General Sound Studio
Energy BBDO, The General
Winner Google Black-Owned Friday 2023
Google
Gold Google Chrome Speed Challenge
ATTN:, EssenceMediacom and Google Chrome
Silver We Shake The World
MullenLowe, Aujan
Bronze “The Spark” Ignited by YouTube
Anomaly Content & Entertainment, YouTube and Discover (Sponsor)
Audience Honor

Organic Promotion

The Impossible NIL Deal
Solve, Sunoco
Winner Croctober 2023
Digitas, Crocs
Gold ACME Fools
Movement Strategy, Looney Tunes
Silver Good Omens S2 | The Ineffable Social Campaign
Cynosure Creative Agency, Amazon Studios
Audience Honor

Physical and Digital Convergence

Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy
Weber Shandwick, United Entertainment Group, Pernod Ricard USA
Winner DOUBLER by GOLD RUSH
PPK, Florida Lottery
Gold LAY'S National Potato Day Getaway
D3 (PepsiCo Foods US In-House Agency), PepsiCo Foods US
Audience Honor

Real Time Response

The Car That Set Stanley on Fire
GSD&M and Stanley 1913, Stanley 1913
Winner #FindTheKetchupBoatGuy
The Kitchen North America, Kraft Heinz
Gold Donna's Purse Snacks
KIND Snacks
Silver eos Lotion Lock
eos Products
Bronze The Cheesecake Factory x Travis Kelce: Fashion Icons
EssenceMediacom, The Cheesecake Factory
Audience Honor

Social Commerce

The Kindest Store
We Are Social, Becel Canada
Winner, Audience Honor Dieux Skin cashes in on TikTok Shop with partner Iced Media
Iced Media, Dieux Skin
Gold Google Black-Owned Friday 2023
Google
Silver

Video

Comedy Video

Crash Coverage
The Kitchen North America, Kraft Heinz
Winner Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
Loop, Paramount
Gold Deck The Stalls
Public Inc., PERIOD.
Audience Honor, Silver Sex Education Season 4 Launch: DIY Diaries
Make It Social, Netflix
Bronze

Documentary

Quest for Craft
The Balvenie Single Malt Scotch Whisky, The Balvenie Single Malt Scotch Whisky
Winner Translators
U.S. Bank, U.S. Bank
Audience Honor, Gold How to See Like a Machine: How artists are using and confronting AI
The Museum of Modern Art
Silver The Luxury Collection – A Letter From Clara Diez
The Luxury Collection
Bronze

Instructional Video

Oatly Works In (Almost) Everything
Whalar, Oatly
Winner Repair Your Blinker
Deutsch LA, Adobe
Gold Hondashi. The Seasoning Saga.
Cappuccino / Weber Shandwick Collective, Hondashi / Ajinomoto
Silver How to Play
Designit, Acer
Bronze Grandma’s Film
Deutsch LA, Adobe
Audience Honor

Live Video

PLAY BY THE RULES
PopShorts, Wunderman Thompson Seattle, International Committee of the Red Cross
Winner 2023 MTV Video Music Awards - POV: VMA
MTV Entertainment Studios
Gold Met Gala Debut
EssenceMediacom, eBay
Audience Honor, Silver P&G Battle of the Paddles
Procter & Gamble (P&G)
Bronze

Medium-Length Video

FLUID
Weber Shandwick, TRESemmé
Winner The Most Searched Songwriter
Google
Gold It's Time For Supreme Court Term Limits
Brennan Center for Justice
Silver The Patriot Hammer: For Smashing Woke Products
MTV Entertainment Studios
Bronze 160over90 - UC San Diego Medium Length Video
160over90, UC San Diego
Audience Honor

Product Feature Video

Fury or Else
Giant Spoon, Z by HP
Winner Museum of the Future
FCB Kinnect, Lenovo x Intel
Audience Honor, Gold Oatly Works In (Almost) Everything
Whalar, Oatly
Silver

Stories

Cirque du Soleil Stories
Cirque du Soleil
Winner Your Fans Are with You
Real Chemistry, Incyte
Audience Honor

Vertical Video

One Day in Gaza | Close Up
Al Jazeera Digital
Winner US Open Meme-caps
USTA
Gold It's Ludacris: Hip-Hop Artist and Falcons Mascot Go Viral for Aerial Stunts
Atlanta Falcons
Silver Victor Wembanyama POV
National Basketball Association
Bronze Moxy Hotels Play 101
Moxy Hotels on behalf of Marriott International
Audience Honor

Video Series

REVOLT Receipts powered by Walmart
REVOLT, Walmart
Winner #BestPhonesForever
Google
Gold On This Repisode of High School Summer Pass
Barkley, Planet Fitness
Silver Seattle Bookmarked
PB&, Visit Seattle
Bronze From Gaza | DNR
Al Jazeera Digital
Audience Honor

Dance Video

Coi Leray x Trinity Rodman “Get Loud” - Presented by Bose
Bose
Winner RADIO CITY ROCKETTES – “DANCE TELEPHONE” VIDEO
RADIO CITY ROCKETTES
Audience Honor, Gold

Featurette or Behind The Scenes Video

Twiggy Full Circle
EssenceMediacom, eBay
Winner The Luxury Collection – Pâtisserie Reimagined with Laila Gohar
The Luxury Collection
Audience Honor

Live Event Coverage

Sphere Social
Sphere Entertainment Co.
Winner Twitch Social x TwitchCon Las Vegas 2023
Twitch X DEPT®
Gold AGENCIA YOTTO x VINTAGE IS A FESTIVAL LIVE SET TOUR
Agencia Yotto, Vintage Culture
Audience Honor, Silver Lenovo Tech World 2023
Lenovo
Bronze

Long Form Video

Google Black-Owned Friday 2023
Google
Winner 25 Years in Search
Google
Gold Translators
U.S. Bank, U.S. Bank
Silver Ford | Welcome To The Club: Mustang Mafia
Wieden+Kennedy New York, Ford
Bronze THE ART OF TRAVEL - A FRENCH REINVENTION
MOGUL, DS AUTOMOBILES
Audience Honor

Music Video

ojos. labios. cara.
Madwell, e.l.f. Cosmetics
Winner Google Black-Owned Friday 2023
Google
Gold Lenovo & Intel Evo Present Angel Face: The Live Visual Album by Stephen Sanchez
Lenovo, Intel, and Universal Music Group (UMG)
Silver Lift Me Up
Lachi Music
Audience Honor, Bronze

Short Form Video

Invis Is Drama Free
Digitas, Align Technology, Inc
Winner Driving While Black
Goodby Silverstein & Partners and Critical Mass, Courageous Conversation Global Foundation
Gold Seahawks Throwback
Seattle Seahawks
Silver The Undeniable Truth
United States Holocaust Memorial Museum, Formerly Known As (FKA Creative Agency) Impatient Cow Productions
Bronze LAY’S Welcomes The GOAT (Messi) with Goats
D3 (PepsiCo Foods North America), LAY’S
Audience Honor

Unboxing Video

The Super Board 2.0
Heart & Soul Marketing, Fiorucci Foods
Winner #GameChanger
Portal A, Lenovo, Nahimic
Audience Honor, Gold

Video Ad

Planet Earth III Vertical Video Campaign
BBC STUDIOS
Winner LG - Oh Sheets
HS Ad North America, LG
Gold eos Skin So Soft
eos Products
Silver Rotten
Soze, Heat Initiative
Bronze RSVLTS: “Flannel…With A Little Stretch”
RSVLTS (Roosevelts)
Audience Honor

Of The Year

Large Agency of the Year

OMD – Large Agency of the Year
OMD
Winner

Mid-sized Agency of the Year

We are Social – Mid-sized Agency of the Year
We are Social
Winner

Small Agency of the Year

The Kitchen North America – Small Agency of the Year
The Kitchen North America
Winner

Large Brand of the Year

Google – Large Brand of the Year
Google
Winner

Mid-sized Brand of the Year

Al Jazeera – Mid-sized Brand of the Year
Al Jazeera
Winner

Small Brand of the Year

Bobbie – Small Brand of the Year
Bobbie
Winner