The Bad Guys are back and badder than ever in their holiday special, "The Bad Guys: A Very Bad Holiday." But this time, Saylor was on board to drum up excitement from fans on social media and encourage them to tune in!
As part of this campaign with DreamWorks Animation, Saylor produced "The 12 Days of Being Bad," a naughty twist on the classic Christmas carol.
The campaign featured a series of static images counting down the 12 days until the premiere on Netflix, culminating in a lyric video that features original animation and graphic effects by Saylor.
The video debuted with more than 60,000 organic views and 3,400+ likes on Instagram from excited fans who couldn't wait to check out the new special.
