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Milk Drunk by Bobbie

Entered in Branded Podcast, Health & Wellness Podcast

Objective

Bobbie’s mission is to create a parenting culture of confidence over comparison. You don’t have to “do it all.” But sometimes… it sure feels that way. Bobbie wants to create a culture where parents feel confident and supported, instead of judged. So, we created Milk Drunk. Join our host, Anjelika Temple, as we mic-up our incredible community of moms, dads, parents-of-note, and experts to capture a field recording of modern parenthood.

From sleepless nights to hard-learned lessons to what-I-wish-I-knews— each episode explores the realities of navigating an increasingly complex world and raising the next generation today. 

Think of it as a straight-up conversation about parenthood, without the BS. One parent of note, one bonafide parenting expert, and our fab host every two weeks. It’s giving group chat energy… if your group chat includes Ashley GrahamTan France, Big Little Feelings, and Dr. Shefali, to name a few. 

Strategy

Bobbie and Full Picture Productions work together to cast an incredible line up of Bobbie parents and baby experts, creating honest and poignant conversations around modern parenting and the persistant stigmas attached. We've architected discussions with talent like Laura Dern, Ashley Graham, Tan France, Meghan Trainor, Elaine Welteroth and more with experts like fertility doctors, birthing activists, lactation constultants, and pediatric nurses. MilkDrunk doesn't sugarcoat the magic of raising and feeding babies. That's why is the go-to podcast for parents seeking community and support.

Though MilkDrunk has a presence on all audio platforms (Apple, Spotify, YouTube, Stitcher, CastBox etc) we also know the importance of making these conversations accessible through social media, especially for our demographic of new parents. Cutdowns of the episodes, shared through social channels, have recieved nearly 4 million views. 

 

Results

Our episodes have resulted in mass media attention from outlets like People Magazine, E! News, Us Weekly, Daily Mail, and TMZ. In total, Milk Drunk has received over 2.5 billion media impressions. In October, Milk Drunk was nominated for 5 Signal Awards and won a gold medal for best Interview or Talk Show. Milk Drunk also was recognized in the Family & Child Raising, LGBTQ+, Lifestyle, and General Best Conversation Starter categories - all before we finished airing our first season!

Media

Video for Milk Drunk by Bobbie

Entrant Company / Organization Name

Full Picture Productions, Bobbie Baby Co.

Link