Since its inception, MTV and our brands have built deep relationships with our global audience of more than a billion people by standing up and talking about issues in ways that resonate with young people. We use that reach to spread messages and celebrate achievements, ideas, and perspectives that matter.
MTV Entertainment Studios’ (MTVE) “SEE ME” campaign, offers a diverse array of social content ranging between :20 - :70 seconds, that aims to increase visibility and expand representation. Our audiences are diverse, from different communities and cultures. We not only want to amplify their voices, but we feel it’s our responsibility to invest in them as well.
Our goal is to support underrepresented creatives by commissioning and paying for their creative concepts, providing funding for production, total creative freedom, and by turning over our social and linear platforms to them so the world can hear and see their unique voice and vision.
In honor of each Heritage Month, MTV Entertainment Studios (MTVE) partners with a filmmaker from the community to create a distinct “SEE ME” spot that amplifies his / her / their voice and gives them the space to explore, spotlight, and celebrate their communities through their own personal lens. Each filmmaker is given complete autonomy over their work and production process with as much or as little support from the MTVE creative team as they desire. Their completed film is then given a national platform across all our brand social and series channels as well as our nine networks.
Since there are so many diverse voices in need of amplification, sometimes the challenge is to narrow down our selections to a short list of artists who will ultimately execute our “SEE ME” spots. However, we work with Social Impact partners – organizations whose work centers these communities – to make sure we’re considering diverse voices from the community as well as issues important to the community. Our work is unique in that we are one of very few entertainment companies committed to approaching DE&I work in this way.
In 2023, our “SEE ME” campaign generated over total 530 million impressions.
