THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Social Good Campaign

This category honors a brand, agency or non-profit's excellence in executing a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowdfunding for a social good project and promoting philanthropic work.

See previous winners and honorees here.

Winner

Social Good Campaign
winner
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…

Finalists

Social Good Campaign
finalist
gold honor
Breath for All
Across sub-Saharan Africa, acute respiratory infections are a leading cause of death due to late-st…
Social Good Campaign
finalist
silver honor
The Longest Wait
Early in our relationship with Subaru, our research proved what we had long suspected: Subaru owner…
Social Good Campaign
finalist
bronze honor
Fixing the bAIs
Despite significant progress women have made to make workplace gender discrimination illegal, the w…
Social Good Campaign
finalist
#BeKind365
#BeKind365 is an online platform designed to engage, excite, and inspire kindness 365 days a year t…
Social Good Campaign
finalist
ACLU x RuPaul's Drag Defense Fund
The freedom to express ourselves and our gender identity in creative ways fuels artistry and drives…
Social Good Campaign
finalist
Barbie's Bust-A-Brain Breast Cancer Awareness Trivia Game
The objective of Suzette Simon's "Barbie's Bust-A-Brain Breast Cancer Awareness Trivia Game" (Barbi…
Social Good Campaign
finalist
Bobbie: Pass Momnibus Now
Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we think a…
Social Good Campaign
finalist
Cadbury Narrates the Next Chapter in Literacy Education
South Africa has been facing the worst childhood literacy crisis in modern history. Despite having …
Social Good Campaign
finalist
Daughters of Piplantri
The decade-old Legacy of Watering India’s Growth With over a dozen water welfare initiatives, As…
Social Good Campaign
finalist
Deck The Stalls
PERIOD POVERTY SUCKS OVARIES.  What if Santa got his period and couldn’t deliver gifts? That's t…
Social Good Campaign
finalist
Don't Regret the Bet
Online and sports betting became legal options for Michigan’s gaming industry in 2020. The change b…
Social Good Campaign
finalist
GLAAD Spirit Day 2022
Spirit Day is the world’s largest LGBTQ anti-bullying campaign, observed globally by celebrities, m…
Social Good Campaign
finalist
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Social Good Campaign
finalist
Invisible Flags
Fifty cities across the United States have banned pride flags, making the community invisible. INNO…
Social Good Campaign
finalist
It's Time For Supreme Court Term Limits
The Brennan Center for Justice developed a national digital campaign to build public support for Su…
Social Good Campaign
finalist
audience honor
I’m (Not) Fine
In 2023, 17% of Canadian men, aged 15+ said they have poor mental health. What’s worse is that they…
Social Good Campaign
finalist
Justin’s Helps Save The Bees
Our goal was to make Justin's brand mission to support the pollinators better known, and to drive m…
Social Good Campaign
finalist
LEAD FROM BEHIND - Sh*t Talk
Colon cancer is the second deadliest cancer in America. When the screening age was lowered in 2021 …
Social Good Campaign
finalist
Mis[s]diagnosed
Cardiovascular diseases are the cause for 1 in every 3 deaths in women globally. This is largely du…
Social Good Campaign
finalist
Special Olympics: "Yeah, I Am Special"
The word "special" means better, greater, or otherwise different from what is usual. And in sports,…
Social Good Campaign
finalist
THE GAME-CHANGING BROADCAST
CONMEBOL Libertadores is the biggest football championship in Latin America. But while men’s games …
Social Good Campaign
finalist
The Kindest Store
In 2023, Canadians were facing yet another tough year. Interest rates were rising, and a cost-of-li…
Social Good Campaign
finalist
The National Education Association Member Influencer Program
When the world shut down in March 2020, America’s educators took to virtual classrooms to keep thei…
Social Good Campaign
finalist
The Society of Valued Minds
The Society of Valued Minds (SoVM) was created to help 18- to 24-year-olds reclaim their lives from…
Social Good Campaign
finalist
The State Farm Gamerhood Challenge 2023
Armed with the understanding that insurance compels exactly no one on its own, State Farm faces an …
Social Good Campaign
finalist
Turn The Dial
Of all songs on the Billboard Top 100, only 2.8% are produced by women. We want to live in a time w…

Nominees

Social Good Campaign
#BeautyInEverySmile Campaign
A 2020 brand health survey revealed that only 1 in 10 people in the UK was aware of Smile Train. Wo…
Social Good Campaign
#RevealHowYouFeel, a Mental Health Social Media Campaign
We ALL experience a range of emotions, but often on social media, we pretend we're happy when we co…
Social Good Campaign
#SunLifeDunk4Diabetes Campaign in partnership with the Boston Celtics and the YMCA of Greater Boston
The Center for Disease Control and Prevention (CDC) notes that one in three Americans are at Increa…
Social Good Campaign
A Day in the Life of a Farmworker Video Series
In working to fulfill its mission, Equitable Food Initiative (EFI) aims to lift and amplify farmwor…
Social Good Campaign
BREAKING OUR 2nd GUINNESS BOOK OF WORLD RECORDS FOR NEURODIVERSITY
The project, led by The GRACE Foundation of New York, embarked on a remarkable journey to achieve a…
Social Good Campaign
Bank of America Marketplace by Seneca Women: Spotlighting Women Entrepreneurs
Women entrepreneurs play a vital role in driving economic growth, yet they continue to face challen…
Social Good Campaign
Black Voices/Black History Month - Black Voices Roundtable: Wendy Raquel Robinson, Laci Mosley, And
Actors Wendy Raquel Robinson (The Game), Neil Brown Jr. (SEAL Team), and Laci Mosley (iCarly) all s…
Social Good Campaign
Champions of equality: A series of lessons learned in leveling the playing field
In 2023, the US Open celebrated the 50th anniversary of equal prize money for men and women players…
Social Good Campaign
Do You See Me?
In a world where the elderly often suffer in silence, our campaign emerged as a beacon of hope and …
Social Good Campaign
Driving While Black
Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society bec…
Social Good Campaign
Endangered Species Act (ESA) 50th Anniversary Campaign #ESA50
The Endangered Species Act (ESA) of 1973 is the most significant piece of endangered species legisl…
Social Good Campaign
Fast Twitch Game Changers Collection
Historically, media outlets have deprioritized womens sports across the board, even on a national o…
Social Good Campaign
Gala Shine On Squad Junior: Why Just Clean Homes
The 4th edition of Gala #WhyJustCleanHomes- An activity where along with Gala Squad along with Radi…
Social Good Campaign
Gvoke HypoPen® Social Media Influencer Campaign
Severe low blood sugar is a potentially life-threatening condition that can affect all patients wit…
Social Good Campaign
Gvoke HypoPen® x Beyond Type 1 "Let's Talk Lows" Campaign Kickoff
To close out National Diabetes Awarenesss Month, in collaboration with nonprofit Beyond Type 1, Xer…
Social Good Campaign
H-E-B Our Texas Our Future
H-E-B is Texas's favorite grocery retailer, serving the Lone Star State since 1905 and proudly putt…
Social Good Campaign
Marriott International’s “The Ballroom is Open” Pride Season Campaign
Marriott International is committed to advocating for LGBTQ+ equality, welcoming all, and supportin…
Social Good Campaign
MoAD Referendum Civics Education Campaign
In 2023, Australia prepared for its first referendum in 24 years. Referendums are an important part…
Social Good Campaign
Moments that Count
1 in 4 Canadians have experienced the life changing impact of RMHC Canada or know someone who has –…
Social Good Campaign
PLAY BY THE RULES
For over seven decades, the International Committee of the Red Cross (ICRC) has upheld the Geneva C…
Social Good Campaign
Pinterest Shopping Spotlight: Lady Gaga for Born This Way Foundation and Cotton On
Pinterest partnered with fashion and lifestyle brand Cotton On, and its philanthropic arm, Cotton O…
Social Good Campaign
RSH Street Art Festival
The festival was conceived with a vision to transform urban landscapes into a canvas of cultural ex…
Social Good Campaign
SHIFT Nursing Social Media Campaign
Unequal access to food, housing, and healthcare is killing people in this country. The Robert Wood …
Social Good Campaign
See Me – Heritage Month Campaign (2023)
Since its inception, MTV and our brands have built deep relationships with our global audience of m…
Social Good Campaign
St. Jude Giving Tuesday 2023
For Giving Tuesday 2023, Full Picture Productions partnered with St. Jude Children’s Research Hospi…
Social Good Campaign
The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound
Cancer is personal. It touches all of us. Whether you're a survivor yourself or you've been there t…
Social Good Campaign
The Progress Project by Hyundai: Savannah, Georgia
A few years ago, after the most widespread protests for racial justice in American history, Hyundai…
Social Good Campaign
The Ritz-Carlton Community Footprints
For its anniversary of 40 years of giving back to local communities, The Ritz-Carlton wanted to cel…
Social Good Campaign
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Social Good Campaign
The Wiener Dog Hall of Fame
The Wiener Nationals is an event that Wienerschnitzel continues to sponsor, 26 years later. It’s an…
Social Good Campaign
World Polio Day 2023
For over 35 years, polio eradication has been a primary initiative of Rotary International. World P…
Social Good Campaign
Yearbook - Ariel
Motivate adults without a high school diploma to pursue their high school equivalency and connect t…
Social Good Campaign
Yieldmo's Creative Tech + AI Elevates the Ad Council’s “Pets and People Together” PSA Campaign
At Yieldmo, we take pleasure in bringing innovation to our customers. We use our proprietary advert…
Social Good Campaign
Zero Proof
Adolescent was tasked with developing creative concepts and a digital PSA campaign for a State gove…
Social Good Campaign
Zoe Suder’s Story
Just a few years ago, Zoe Suder was a regular teenage girl. A lifelong athlete, she was known for h…