The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

St. Jude Giving Tuesday 2023

Entered in Social Good Campaign


For Giving Tuesday 2023, Full Picture Productions partnered with St. Jude Children’s Research Hospital to create an uplifting and encouraging fundraising campaign video with four beloved celebrities: Ellen DeGeneres, Meghan Trainor, Shaun White, and Ashley Tisdale. This call-to-action initiative sought to inspire a widespread movement, urging individuals to contribute and make a difference.


Strategy and Execution

Full Picture Productions worked in tandem with St. Jude's Children's Research hospital to bolster fundraising efforts for Giving Tuesday 2023. To do this, we cast talent who are devoted to the St. Jude mission. Full Picture Productions fully produced this video from concepting to scripting, to editing, as well as managed the outreach, procurement, and posting of talent.




The synergy of creativity and celebrity support showcased the power of unity in driving meaningful change and support for St. Jude's mission. This video was posted on the St. Jude Instagram account, becoming their best performing reel to date. Additionally, each of the four celebrities reposted this video to their cumulative 183M followers.



Video for St. Jude Giving Tuesday 2023

Entrant Company / Organization Name

Full Picture Productions, St. Jude


Entry Credits