THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Multicultural Community Engagement

This award honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement
winner
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …

Finalists

Multicultural Community Engagement
finalist
gold honor
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Multicultural Community Engagement
finalist
silver honor
NGLmitú x Walmart Filmmaker Mentorship Program
As the largest retailer in America, embracing diversity and fostering a culture of inclusion is at …
Multicultural Community Engagement
finalist
bronze honor
Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"
Create an innovative program commemorating the 50th Anniversary of Hip Hop that stands out among ot…
Multicultural Community Engagement
finalist
5GRV: Viva Las Vegas
The work is driven by the aim to build upon the previous success of the 5GRV campaign and generate …
Multicultural Community Engagement
finalist
BMF Season 2 Social Campaign
Bigger is always better when you’re reppin’ the BMF name.  Following a hyped-up season 1, BMF se…
Multicultural Community Engagement
finalist
Cadillac: Undeniably Seen x Phil Yoon
Undeniably Seen, Undeniably Heard is a groundbreaking project designed to celebrate the diverse voi…
Multicultural Community Engagement
finalist
Ford | Welcome To The Club: Mustang Mafia
This is a story about good guys with bad cars. The idea driving our work is to explore and celeb…
Multicultural Community Engagement
finalist
HBO Max Coffeehouse at SXSW 2023
For SXSW 2023, Max (then HBO Max) wanted to go BIG, aiming to activate in an inclusive and impactfu…
Multicultural Community Engagement
finalist
Leyendas by GMC 2.0
GMC saw great success with the initial “Leyendas” campaign we developed and led in 2021 so they dec…
Multicultural Community Engagement
finalist
Make Space
As an inclusive brand, Truly stands firm on values rooted in originality, creativity, and diversity…
Multicultural Community Engagement
finalist
Pinterest Creator Inclusion Fund
Every month, nearly half a billion people around the world come to Pinterest, a visual discovery pl…
Multicultural Community Engagement
finalist
audience honor
Power Book II: Ghost Season 3 Social Campaign
How do you keep a Season 3 show fresh and exciting? You level up your social strategy.  Power Bo…
Multicultural Community Engagement
finalist
See Me – Heritage Month Campaign (2023)
Since its inception, MTV and our brands have built deep relationships with our global audience of m…
Multicultural Community Engagement
finalist
The Last Survivors
Amidst rising hate and intolerance in Brazil, “The Last Survivors” campaign- led by UNESCO, Holocau…
Multicultural Community Engagement
finalist
Warrior S3 - Interactive AR Mural Experience
The legacy of Bruce Lee carries on in Max Original Series Warrior, based on Lee’s writings. Warrior…
Multicultural Community Engagement
finalist
ZYRTEC® Retreated Series
In an ever-competitive allergy category, ZYRTEC® is committed to continuing to advance reach with m…
Multicultural Community Engagement
finalist
eBay – The Footprint
The sneakers industry earns more than 70 billion dollars of revenue each year. Yet, the originators…
Multicultural Community Engagement
finalist
ojos. labios. cara.
Latinas are the unsung heroes of the cosmetics industry: they spend 77% more than the general popul…

Nominees

Multicultural Community Engagement
AT&T Rising Future Makers Showcase
The AT&T Rising Future Makers Showcase is a program that honors a distinguished group of students f…
Multicultural Community Engagement
Asian American Pacific Islander Heritage Month - The Tiny Chef Show with Tricia Fukuhara
Join Tiny Chef & Tricia Fukuhara as they dive into Asian American and Pacific Islander cuisine. The…
Multicultural Community Engagement
Hispanic Heritage Month Thalia Talks
Here on Paramount Mountain, we celebrate all of our communities. Through this video, Paramount+ cel…
Multicultural Community Engagement
International Women's Day
Create an Instagram post for Photoshop Express, a mobile editing app for Gen Z content creators, th…
Multicultural Community Engagement
Intuit TurboTax Hispanic Heritage Month #ProsperidadLatina
90% of Hispanic/Latino business owners say their family inspired them to start a business and 95% o…
Multicultural Community Engagement
Juneteenth
Create an Instagram post for Photoshop Express, a mobile editing app for Gen Z content creators, th…
Multicultural Community Engagement
Max AAPI Heritage Month 2023
The objective of the campaign was to further the efforts of Max in highlighting and amplifying the …
Multicultural Community Engagement
Rabbit Hole API: The Tiny Chef Show with Rob Yang
Paramount+ celebrated Asian American and Pacific Islander Heritage Month with the star of Rabbit Ho…
Multicultural Community Engagement
Real People, Real Stories Series
AARP’s Real People, Real Stories series celebrates the actions of ordinary individuals from diverse…
Multicultural Community Engagement
SHOWTIME’s The Chi x BEAM Healing Circle Digital Activation
In Episode 4 of Season 6 of SHOWTIME’s The Chi, Luke James’ character, Victor, facilitates a mental…
Multicultural Community Engagement
Saying it Louder: Mental Health and Communities of Color
It is not enough to spread awareness of mental health resources online. According to the City of…
Multicultural Community Engagement
Starbucks “Amplify Your Happy”
Starbucks was looking to reach multicultural consumers across our network to drive awareness and co…
Multicultural Community Engagement
The Athlete's Foot: StAART
The specialty footwear and lifestyle chain, The Athlete’s Foot, created its signature program, StAA…
Multicultural Community Engagement
iStyle: Black Hair
When Paramount+ launched the new iCarly reboot, fans immediately noticed something special about th…