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Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"

Entered in Immersive, Multicultural Community Engagement

Objective

Create an innovative program commemorating the 50th Anniversary of Hip Hop that stands out among other similar brand initiatives and presents Jack Daniel’s in a bold -- but authentic -- way. 

Strategy

Strategy

 

Execution

Results

Media

Video for Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"

Entrant Company / Organization Name

IW Group, Jack Daniel's Tennessee Honey

Link

Entry Credits