THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"

Finalist in Immersive

Bronze Honor in Multicultural Community Engagement

Objectives

Create an innovative program commemorating the 50th Anniversary of Hip Hop that stands out among other similar brand initiatives and presents Jack Daniel’s in a bold -- but authentic -- way. 

Strategy and Execution

Strategy

 

Execution

Results

Media

Video for Jack Daniel's Tennessee Honey Art, Beats + Lyrics "The Verse"

Entrant Company / Organization Name

IW Group, Jack Daniel's Tennessee Honey

Link

Entry Credits